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Popular Insights
  • Only 8% of South Sudan's population had access to electricity as of 2021, representing Africa's lowest percentage. Although eight countries boasted between 90% and 100% access to electricity, more than 50% of the population of 24 other countries were without electricity.

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    Data from Nigeria's National Bureau of Statistics shows that the Federal Allocation Account Committee (FAAC) disbursed at least ₦32.8 trillion net to the 36 states and the FCT since 2011.

     

    Five of Nigeria's oil-producing states — Delta, Akwa Ibom, Rivers, Bayelsa, and Lagos — have received 33.7% of the country's net federal allocation since 2011, with Delta State receiving the most. Kano, Katsina, Borno, Kaduna, and Ondo complete the top ten.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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  • In Q4 2023, Spectranet maintained its top position as Nigeria's biggest internet service provider with nearly 114k active subscribers, holding 43% of the market share. FiberOne followed with 10% of the market.

    Starlink increased its subscriber base by 113% to claim the 3rd position with 9% of the market.

    Here are Nigeria's top internet service providers by active subscribers in Q4 2023.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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Other Insights

Key takeaways:

  • Nigeria’s sesame oil production grew from 6,800 tonnes in 1985 to 30,548 tonnes in 2022, marking a 349% increase over the period.
  • The highest production level was recorded in 2012, reaching 176,342 tonnes, more than 25 times the 1985 output.
  • Between 1985 and 1995, production steadily increased from 6,800 to 12,000 tonnes.
  • From 1996 to 2003, production plateaued at 8,000 tonnes before declining sharply to 2,400 tonnes in 2009.
  • A significant recovery began in 2010, with production rising to 6,124 tonnes, followed by a near tenfold surge to 22,148 tonnes in 2011.
  • After the 2012 peak, production fluctuated significantly but remained substantially higher than pre-2010 levels.
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Queries with the highest Google search activity (index vs. top query) globally (2024)
  • “Google” was the top search globally in 2024 with an index score of 100.
  • “You” ranked unexpectedly high at 87, signalling odd but high-frequency global queries.
  • YouTube held the 2nd spot with a score of 88, showing its continued dominance in media consumption.
  • Messaging platforms like WhatsApp and Facebook tied at 52, reinforcing their centrality in digital life.
  • Google Translate (49) was a widely used tool, reflecting global interconnectedness.
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Percentage of websites globally that publish their content primarily in each language (as of 2024)
  • English alone accounts for nearly half of all global web content at 49.40%, setting the tone for internet communication.
  • The next three languages—Spanish, German, and Japanese—combined make up just 16.6%, highlighting the wide gap in representation.
  • Despite having a massive native-speaking population, Chinese is used in only 1.20% of websites.
  • Portuguese, spoken across several continents, represents just 3.80% of internet content.
  • Even major European languages like French and Russian contribute less than 5% each to global web content.
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Share of internet users globally who use a health or fitness website or mobile app monthly by age group and gender (as of Q3 2024)
  • Females lead in monthly usage of health/fitness websites/apps globally across all age groups.
  • Average female usage is 24.45%, consistently higher than male usage in each age bracket.
  • Women aged 35–44 are the most engaged, with 28.6% using health or fitness platforms monthly.
  • Male usage peaks early, at 22.1% (ages 25–34), then steadily declines with age.
  • Engagement among women aged 45–64 remains strong, pointing to long-term wellness interest beyond just youth fitness trends.
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Shopping queries with the highest Google search activity (index vs. top query) globally (2024)
  • iPhone was the most searched shopping query globally in 2024.
  • Half of the top 12 search queries were phone-related, showing phones dominated online shopping interest.
  • iPhone (100) and Samsung (88) were highly searched, signalling active consumer comparison between phone models.
  • Nike (84) and Adidas (46) maintained strong brand appeal in fashion and retail.
  • Amazon (52) ranked high despite being a platform, not a specific product.
  • Apple (30) appeared lower in rank than specific Apple products, suggesting searchers prioritised items over brand pages.
  • Laptops (21) remained a significant product category globally, despite mobile dominance.
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Key Takeaways:

  • Africa’s sesame seed oil production grew from 23,706 tonnes in 1961 to 217,048 tonnes in 2022, an overall increase of 815%.
  • The highest production was recorded in 2012, with an output of 375,697 tonnes, which is more than 15 times the 1961 volume.
  • Between 1961 and 2012, production rose by 1,484.8%.
  • The largest single-year increase occurred between 1969 and 1970, when production jumped from 41,456 tonnes to 101,472 tonnes.
  • After reaching its peak in 2012, production experienced notable fluctuations, settling at 217,048 tonnes by 2022.
  • The sharpest annual decline occurred in 2013, with a 38.6% drop following the 2012 peak.
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Key takeaways:

  • Over the past six decades, global wine production has remained relatively stable, averaging around 28 million tonnes annually.
  • Wine production increased from 21.5 million tonnes in 1961 to 27.4 million tonnes in 2022.
  • The highest production was recorded in 1979, reaching 37.5 million tonnes.
  • The second-highest year was 1982, with a production of 37.4 million tonnes.
  • Wine production exceeded 30 million tonnes in ten different years between 1961 and 2022.
  • Between 2000 and 2022, production was consistently stable, averaging about 27 million tonnes.
  • The 2022 production of 27.4 million tonnes represented a 27.3% increase compared to 1961.
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Key Takeaways:

  • African wine production peaked in 1965 at 2.39 million tonnes, the highest level recorded during the entire period.
  • The most dramatic single-year drop occurred between 1965 and 1966, when production fell by 40%, from 2.39 to 1.44 million tonnes.
  • A gradual recovery began in the early 2000s, with production consistently exceeding 1 million tonnes from 2003 onward.
  • The most recent peak occurred in 2021, with production reaching 1.23 million tonnes, a 48.5% decline from the 1965 high.
  • Despite this partial recovery, current production levels remain well below the highs of the 1960s.
  • As of 2022, African wine production stood at 1.16 million tonnes, representing a 43% decrease from 1961.
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Key Takeaways:    

  • China’s exports to Nigeria increased from less than $100 million in 1992 to $20.2 billion in 2023, an overall growth of 22,074%.
  • The highest export value was recorded in 2022 at $22.3 billion.
  • China's exports to Nigeria dropped sharply in 2016 to $9.7 billion from $15.39 billion in 2014.
  • After a sharp 29% decline between 2015 and 2016, exports entered a period of sustained growth beginning in 2017.
  • The 2020–2022 period saw remarkable growth, with exports rising by 33% despite global pandemic challenges.
  • In 2023, exports declined by 9.5%, yet remained significantly above pre-pandemic levels.
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Value of startup funding deals in Francophone Africa by type of deal, 2024
  • 87.2% of startup deal value in Francophone Africa in 2024 came from equity funding.
  • Debt financing made up only 12.4% of the total startup capital raised, showing its limited role.
  • Grants accounted for just 0.4%, reflecting minimal non-dilutive support for startups.
  • Startups are more likely to trade ownership than take on debt or apply for grants.
  • The funding landscape remains investor-driven, with equity seen as the path to scale.
  • The near absence of grant funding may hinder innovation for startups that need early runway but aren't ready to give up equity.
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Nigeria's arts, entertainment, and recreation sector's contribution to GDP (2020 - 2050)
  • The arts, entertainment, and recreation sector contributed 4.12% to Nigeria’s GDP in 2020.
  • By 2025, this contribution is projected to rise modestly to 4.43%.
  • The growth rate maintains a steady pace, reaching 4.75% by 2030.
  • By 2050, the arts, entertainment, and recreation sector is projected to reach a 6.00% share of Nigeria’s GDP.
  • With only a 1.88 percentage point rise forecasted over 30 years, the pace of growth suggests the sector remains undervalued or under-leveraged relative to its potential.
  • The creative economy’s resilience, despite limited public infrastructure and policy support, demonstrates strong organic demand and global competitiveness.
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African Infrastructure Development Index (AIDI) of countries with the highest nominal GDP in Africa (2003 - 2024)
  • Morocco's AIDI score rose from 19.08 in 2003 to 70.32 in 2024, indicating substantial infrastructure progress over two decades.
  • Over the past 21 years, Egypt's infrastructure development, as measured by AIDI, has more than tripled.
  • Nigeria ranks 24th in infrastructure (AIDI) despite having the 4th largest GDP in Africa.
  • In 2024, Nigeria’s AIDI score was 25.70, significantly below peers like Morocco (91.43) and Egypt (82.54).
  • Algeria, with a GDP of $260.13B, achieved a strong AIDI score of 70.32, ranking 8th.
  • The AIDI gap highlights that economic size doesn’t guarantee infrastructure strength, underlining the need for intentional investment.
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  • Egypt leads with $195.2 billion in cumulative FDI inflows as of 2024.
  • South Africa follows with $151.0 billion, and Nigeria is third with $110.7 billion.
  • Only these three countries have crossed the $100 billion mark over the 34-year span.
  • Morocco and Mozambique are neck-and-neck, with around $58–59 billion each.
  • Ghana and Ethiopia show strong mid-tier performances, both near or above $45 billion.
  • DR Congo, Algeria, and Congo round out the top 10 — all with over $30 billion in long-term FDI.
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  • FDI inflows surged from just $0.01 billion in 1990 to a record $3.88 billion in 2019, marking a 388x increase over 30 years.
  • Between 2006 and 2019, Ghana consistently attracted over $1 billion annually, with nine of those years surpassing $3 billion.
  • The highest FDI year on record was 2019, likely reflecting peak investor confidence before the pandemic.
  • Since 2021, FDI has remained below $2 billion, with 2023 recording $1.31 billion and 2024 only slightly higher at $1.67 billion.
  • Ghana’s FDI trend reflects a pattern of post-2000 acceleration, plateauing around 2012–2015, then declining sharply post-2020.
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  • FDI inflows peaked in 2011 at $8.91 billion, the highest in the 35-year period.
  • Between 2005 and 2012, Nigeria saw a sustained boom in FDI, with seven consecutive years above $4 billion.
  • In 2018, Nigeria recorded its lowest FDI inflow in decades at just $0.78 billion.
  • By 2024, FDI stood at $1.08 billion, down 88% from its 2011 peak, reflecting declining investor interest or changing investment climates.
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  • Libya maintains its position as the cheapest fuel market in Africa with just $0.028 per litre.
  • Nine out of ten countries have fuel prices under $1 per litre, signalling widespread affordability across much of the continent.
  • Nigeria, despite partial subsidy reforms, still ranks among the cheapest with fuel priced at $0.586 per litre.
  • DR Congo is the only country in the top 10 where fuel costs exceed $1 per litre, standing at $1.039.
  • Ethiopia and Liberia are the only non-oil-producing countries among Africa’s top 10 cheapest fuel markets.
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  • Only three nations, Nigeria, Equatorial Guinea, and South Africa, have won the Women’s Africa Cup of Nations since it began in 1998.
  • Nigeria leads with nine titles, claiming the trophy in 1998, 2000, 2002, 2004, 2006, 2010, 2014, 2016, and 2018.
  • Equatorial Guinea captured the title twice, in 2008 and 2012.
  • South Africa won its first title in 2022 to become the third country to lift the trophy.
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  • Air Peace operates the largest fleet with 37 aircraft, combining its mainline and subsidiary, Air Peace Hopper.
  • Arik Air and Max Air follow distantly with 14 and 10 aircraft respectively, less than half of Air Peace’s combined fleet.
  • Only 5 airlines operate fleets of 8 or more aircraft, highlighting a significant concentration of operational strength at the top.
  • Over one-third of the listed airlines (7 out of 20) operate with fleets of just 4 aircraft or fewer.
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