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Popular Insights
  • Nigeria collected nearly ₦5 trillion income tax from companies in 2023. The amount collected in 2023 is 3.5x the collections in 2015 and 73% more than in 2022. Here are Nigeria's company income tax collections since 2015.

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    Nigeria repaid an average of $368m in external debt every year between 2008 and 2017. In 2018, the payments increased by 217% to $1.47b from $464m in 2017, then dropped by 9.4% in 2019, and has since been on the rise. Here are Nigeria's external debt repayments since 2008.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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  • Nigeria ranked 2nd after India in Chainalysis' 2023 Global Crypto Adoption Index. However, it ranked 1st in the peer-to-peer (P2P) exchange trade volume sub-index, which has 6 other African countries in the top 10. Here are the leading countries in P2P crypto trading volume.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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Other Insights
  • Only 4 countries have ever topped global oil production since 1973: the US, USSR, Saudi Arabia, and Russia.
  • The USSR and Saudi Arabia each led for 17 years, while Russia held 9 and the U.S. reclaimed the top with 8 years, mostly after the shale boom.
  • Top producers have peaked at 9–12 million barrels/day, but the US once dropped as low as 5 million in the 2000s.
  • Nigeria peaked at 2.5 million barrels/day in 2005 and 2011, but never reached the top five.
  • Global crude oil production grew by over 26 million barrels per day between 1973 and 2023—an increase of nearly 47% over 50 years.
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Key takeaways:

  • Revenue grew by 402% over a decade, from ₦14 billion in 2015 to ₦70 billion in 2024.
  • The company witnessed an extraordinary post-pandemic recovery, with 111% revenue growth in 2021.
  • There was a consistent strong performance from 2021-2024, with revenue more than tripling.
  • Transcorp Hotels recorded a profit of ₦14.9 billion in 2024, representing a 326% increase from 2015.
  • Despite setbacks, Transcorp Hotels’ performance improved notably from 2021 onward, marking strong growth.
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Key takeaways:

  • Despite a profit after tax record of ₦65.5 billion in 2024, Oando Plc recorded a negative growth rate from 2015.
  • The company faced significant profit losses for several years, with notable improvements in 2021 and 2024.
  • Profit after tax fluctuated, with a notable improvement in 2024, reaching ₦65.49 million.
  • The year-on-year growth rate of 148% in 2022 indicates great market positioning.
  • From ₦477.1 billion in 2020 to ₦4.1 trillion in 2024, Oando Plc's revenues increased by 764%.
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The average amount of time (in hours and minutes) that internet users worldwide aged 16+ spend with each medium or device each day (as of Jan 2025)
  • With nearly four hours daily, mobile internet is the primary way people interact with content.
  • At 3 hours and 13 minutes daily, TV remains relevant but is being outpaced by mobile consumption.
  • With 2 hours and 21 minutes daily, platforms like Instagram, TikTok, and X are where people spend much of their mobile time.
  • Digital press consumption (58 minutes daily) outpaces traditional print (42 minutes), signalling a continued decline in physical media.
  • Users spend 1 hour 25 minutes on music streaming, but gaming consoles only see 1 hour and 3 minutes, showing that on-the-go entertainment is preferred.
  • With podcasts at 52 minutes and radio at 51 minutes, audio content is still relevant but not as dominant as video and social media.
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Cellular mobile connections compared with total population (Percentage per region), as of Jan. 2025
  • Southern Africa is the global leader in mobile connectivity, with 183% mobile connections compared to its population, significantly ahead of all other regions.
  • The world’s most connected regions are outside North America and Western Europe, with Eastern Europe (144%), Eastern Asia (133%), and Southern Europe (131%) leading the charge after Southern Africa.
  • Africa is deeply divided in mobile adoption. While Southern Africa dominates, Eastern Africa (79%) and Middle Africa (66%) have a lower penetration.
  • Some regions have more mobile connections than people. The fact that multiple regions exceed 100% connectivity means that many individuals own multiple SIM cards, a trend driven by business needs, mobile money, and telecom competition.
  • Western Africa, at 85% connectivity, is doing better than Eastern Africa but still lags behind the global average, signaling potential for more growth in mobile adoption.
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Share of individuals in each generation (January 2025)
  • Generation Alpha is the largest generation, making up 24.4% of the global population.
  • Gen Z and Millennials still hold strong influence, comprising 22.9% and 21.2% of the global population.
  • The Baby Boomer generation (12.8%) is gradually declining, which will impact industries like retirement services, healthcare, and wealth distribution.
  • The Silent Generation is now just 2% of the population, highlighting the demographic shift away from the older generations.
  • Generation X, at 16.7%, remains a crucial but often overlooked group, balancing leadership roles in business and governance while supporting both older and younger generations.
  • The rise of Generation Alpha signals the dawn of an even more digital-native world, shaping the future of education, marketing, and work environments.
  • With Millennials, Gen Z, and Gen Alpha making up nearly 70% of the population, the global workforce, economy, and social dynamics will see rapid transformation in the coming years.
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Percentage of internet users globally aged 16+ who consume each media type (as of Q3 2024)
  • Social media is not optional; it’s universal, with 93% usage globally.
  • Traditional broadcast TV still sees 89.7% usage, and streaming TV (77.1%) isn’t far behind.
  • Individuals consume online news more than physical newspapers.
  • 66.4% still tune in to radio, showing that audio content still has a loyal base.
  • At 65.3% usage, platforms like Spotify and Apple Music are not just for entertainment; they’re part of people’s routines.
  • With 63.7% global engagement, podcasts are now a core part of modern media usage.
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Nigeria's capital expenditure as a percentage of GDP (1981–2024)
  • From an average of 4.33% in 1981–2001 to just 1.58% in 2002–2024, Nigeria’s capital expenditure as a percentage of GDP has more than halved.
  • The early 2000s marked a major turning point. After peaking at 9.1% in 1999, capital spending nosedived, rarely surpassing 2% in the last two decades.
  • Recent figures show Nigeria’s capital expenditure hovering around 1–2% of GDP.
  • The data suggests a move away from infrastructure investments, potentially prioritising recurrent expenditure such as salaries and overheads.
  • Low capital spending can slow infrastructure development, limiting productivity, economic expansion, and foreign investment attractiveness.
  • If Nigeria is to achieve sustainable growth, there needs to be a renewed focus on capital investments to drive industrialisation, improve public services, and create jobs.
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Total funding raised in East Africa, excluding exits (2019 - 2024)
  • Kenya is the absolute leader in startup funding, with $3.3 billion raised in the past six years.
  • The rest of East Africa is way behind, with Tanzania ($286M), Uganda ($183M), and Rwanda ($91M) being the next in line. But collectively, they don’t even match 20% of the funding Kenya received.
  • The total funding raised across East Africa from 2019 to 2024 is $3.94 billion, which means Kenyan startups alone secured more than 8 out of every 10 dollars invested in the region.
  • Investor confidence is highly concentrated in Kenya, largely due to its well-developed venture capital ecosystem, startup accelerators, and government support for innovation.
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Kenya's share of startup funds raised in East Africa, excluding exits (2019 - 2024)
  • Kenya dominates East Africa’s startup funding, securing over 83% of all funds raised between 2019 and 2024 — a clear indication of its position as the region’s startup capital.
  • Kenya’s startup funding share has remained consistently above 80% since 2020.
  • 2023 and 2024 saw Kenya secure nearly 89% of all funds, marking its strongest position.
  • Other East African countries combined have not received more than 30% of the funding in any year since 2019.
  • The lowest share of funding Kenya secured was in 2019 (69.81%).
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Percentage of internet users globally aged 16+ who own each kind of device (January 2025)
  • Smartphones are nearly universal, with only 2.2% of internet users worldwide not owning one.
  • Laptop and desktop ownership (58.3%) lags behind smartphones, reinforcing the shift toward mobile-first usage for internet access.
  • Smart TVs (48.2%) are closing in on traditional computing devices, showing how entertainment consumption is increasingly digital and on-demand.
  • Wearables are rising, with smartwatches (25.8%) and smart wristbands (12.9%) becoming more mainstream, signalling a growing appetite for health and fitness tracking.
  • Gaming consoles (18.9%) and smart home devices (17.4%) have niched but steady adoption, appealing to entertainment and home automation enthusiasts.
  • Virtual Reality (VR) remains a specialty product, with just 4.7% ownership.
  • For businesses, the mobile-first reality is non-negotiable —any service, product, or content must prioritise accessibility via smartphones to reach the widest audience.
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Share of Nigeria's federal government capital expenditure (1999 - 2023)
  • Economic services still receive the largest share of capital expenditure (47% on average), which has declined over time, raising concerns about long-term infrastructure development.
  • Spending on administration has risen, now accounting for a quarter of total capital expenditure (25%), highlighting a stronger focus on governance and institutional processes.
  • Social community services (such as education and healthcare) have seen growth in allocation, reaching around 12-19% in recent years, signalling a shift toward social development.
  • Transfers, which are funds allocated to specific entities or programmes, have fluctuated but occasionally spiked.
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  • 90.7% of approvals came from 10 countries — all in Asia and Africa; the rest of the world got just 9.3%
  • India: 222,521 approvals (highest)
  • Nigeria: 149,299 approvals (2nd overall, 1st in Africa)
  • Zimbabwe: 92,960 approvals (3rd overall, despite smaller population)
  • India, Nigeria, and Zimbabwe alone account for over 460,000 approvals — more than 62% of the total
  • Five of the top 10 countries are African
  • Total approvals (2020–2024): 741,933
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  • Netherlands imported the most cocoa beans — 25.48 million tonnes (1961–2023)
  • US (21.1M) and Germany (16.8M) followed in total volume
  • These three countries dominated the top 5 nearly every year
  • Malaysia, UK, France, and Belgium also ranked high over time
  • USSR stayed in the top 10 despite dissolving in 1991
  • Global cocoa imports grew from 1M tonnes in 1961 to nearly 4M in 2023
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Average net migrants per 1,000 population (2024) globally by region
  • Europe had the only significantly positive net migration rate in 2024 at 2.2 migrants per 1,000 people.
  • East and Southeast Asia recorded a modest net gain of 0.2 migrants per 1,000 population.
  • South America and Central America & the Caribbean saw slight net migration gains of 0.2 and 0.1, respectively.
  • Africa had a net migration rate of -0.4, showing more people are leaving the continent than coming in.
  • North America, despite being a key destination historically, recorded a net loss of -0.5 migrants per 1,000 people.
  • Australia and Oceania experienced the steepest net loss at -6.9 per 1,000 population.
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Top countries/territories with the highest net migrants per 1,000 population (2024) globally
  • Ukraine topped the global net migration rate at 36.5 per 1,000 population in 2024, highlighting its unexpected role in global migration.
  • South Sudan ranked second with 19.1 net migrants per 1,000.
  • Equatorial Guinea made the top 10 with a rate of 12.1.
  • Smaller island territories dominated the rankings, showing how migration impacts are magnified in smaller populations.
  • The British Virgin Islands and Venezuela both attracted high net migration rates (12.9 and 13.2, respectively).
  • Monaco and Luxembourg continue to draw migrants, reflecting their strong economies and strategic locations.
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Share of internet users aged 16+ who used an online gambling or betting website or app in the past month by country (Sept. 2024)
  • Five  European countries make the top 10 list in online gambling participation.
  • Norway tops the list with 30.2% of internet users aged 16+ involved in online gambling.
  • South Africa follows closely behind at 30.0%, making it the highest in Africa among the countries studied.
  • Nigeria's 19.0% participation rate exceeds that of the U.K., marking a significant shift in global online gambling behaviour.
  • Brazil slightly edges out Nigeria at 19.5%, showing the trend’s strong hold in Latin America.
  • New Zealand and Greece also post high figures at 26.2% and 22.5% respectively, reflecting strong uptake in smaller but digitally active nations.
  • Australia ranks surprisingly low at 17.2%, despite its known betting culture.
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Key takeaways:
  • Nigeria’s sesame oil production grew from 6,800 tonnes in 1985 to 30,548 tonnes in 2022, marking a 349% increase over the period.
  • The highest production level was recorded in 2012, reaching 176,342 tonnes, more than 25 times the 1985 output.
  • Between 1985 and 1995, production steadily increased from 6,800 to 12,000 tonnes.
  • From 1996 to 2003, production plateaued at 8,000 tonnes before declining sharply to 2,400 tonnes in 2009.
  • A significant recovery began in 2010, with production rising to 6,124 tonnes, followed by a near tenfold surge to 22,148 tonnes in 2011.
  • After the 2012 peak, production fluctuated significantly but remained substantially higher than pre-2010 levels.
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