With 12,690 new subscribers in Q4 2023, Starlink becomes Nigeria's 3rd largest internet service provider

In Q4 2023, Spectranet maintained its top position as Nigeria's biggest internet service provider with nearly 114k active subscribers, holding 43% of the market share. FiberOne followed with 10% of the market.

Starlink increased its subscriber base by 113% to claim the 3rd position with 9% of the market.

Here are Nigeria's top internet service providers by active subscribers in Q4 2023.

Nigerian Communications Commission
Q4 2023
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MTN Group: The share of revenue for data almost doubled in a decade, with the share of voice revenue dropping by almost 50%

MTN Group's share of voice revenue has steadily declined since 2014, falling from 71% to 36.6% in 2023. On the other hand, data services' share went from 18.6% to 37% in the same period.

MTN Group: Revenue from data almost tripled in a decade
MTN Group's revenue of ZAR104.3b from voice services in 2014 dropped to ZAR81b in 2023, with data services revenue almost tripling within the same period. With increasing digital inclusion, data service is definitely the future for telcos.

MTN Nigeria’s data revenue grew by an average of 47% over the years, unlike voice, which did 11.09%
MTN Nigeria’s voice and data revenue has been on an upward trend since 2018 but data recorded a higher year-on-year growth rate. Data grew at an average of 47.5% in five years, while voice, which had not seen an increase up to 10% in the years under review, grew to 27.1% in 2022.

Nigeria: The telecoms industry’s contribution to the GDP has hit the 15% mark twice in 5 years

Over the past few years, the information and communications technology industry has been one of Nigeria’s fastest-growing industries. In Q4 2023, it was among the top three contributors to the real GDP with 14%. Between 2015 and 2023, its quarterly GDP hit 15% twice.

Global smartphone shipments: Xiaomi's Ascension and Apple's steady growth
In 2023, 1.17 billion smartphones were shipped globally. Samsung and Apple maintained their stronghold on the smartphone market, collectively accounting for 38%, with each brand capturing 19%. Xiaomi maintained a 12% share after peaking at 14% in 2021. Apple's market share shows a gradual increase from 2020, reaching 19% in 2022 and 2023.

Nearly one-third of Nigeria's telecoms subscribers use 4G
In May 2023, 4G made up 25% of Nigeria's telecoms market; by March 2024, its share had increased to 32.7%. 2G's share of the market went from 58% to 57%, with 3G dropping from 16.5% to 9%. 5G has maintained steady growth from 0.12% to 1.24%.

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