With Chinese platforms like Alibaba and AliExpress serving customers across the globe, China's eCommerce sales in 2021 ($2.78 trillion) are larger than the sales in the USA, the UK, and other countries of the top 10 eCommerce markets globally combined.
Alibaba made $1.17 trillion in sales in 2020, larger than what Amazon and Walmart did in the same period, making the Chinese company the biggest eCommerce in the world.
Jumia Group's quarterly active customers recorded steady growth for five consecutive quarters between Q1 2019 and Q2 2020. It also recorded growth in orders for three consecutive quarters in the same period. Jumia recorded its biggest percentage drop in active customers in Q4 2020.
The eCommerce giant's biggest order volume was recorded in Q4 2021 with 11.3 million, followed by 10.3 million in Q2 2022. Q4 2021 and Q2 2022 were the only times that Jumia's order volume hit 8 figures in a quarter since Q1 2019.
Despite a 13% year-over-year increase in orders, Jumia recorded a significant loss in Q2 2021. Though not the highest ever recorded, it's a whopping 105% increase from Q1 2021. Here are Jumia's losses and EBITDA for each quarter since 2019.
Jumia's orders for Q3 2021 increased by 11.8% from 7.6 million in Q2 to 8.5 million in Q3, an all-time quarterly high. This increase is reflected in a 4.3% growth in its active customers from the previous quarter.
Jumia's highest increase in its total sales value in five quarters between Q3 2020 and Q3 2021 occurred in Q4 2020 with a 23.4% increase. The online marketplace company saw a steady increase in its Gross Merchandise Value (GMV) from Q1 2021 to Q3 2021.
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