MTN Nigeria has dominated the country's telecommunications market over the years, accounting for the largest market share. All four operators, apart from 9mobile, recorded a significant increase in their subscriber base between May 2014 and March 2024.
MTN Group's share of voice revenue has steadily declined since 2014, falling from 71% to 36.6% in 2023. On the other hand, data services' share went from 18.6% to 37% in the same period.
Over the past few years, the information and communications technology industry has been one of Nigeria’s fastest-growing industries. In Q4 2023, it was among the top three contributors to the real GDP with 14%. Between 2015 and 2023, its quarterly GDP hit 15% twice.