Key takeaways:

• MTN maintained the highest market share, growing from 41% in December 2015 to 52% by April 2025.
• Airtel grew significantly, expanding from 22% in December 2015 to 34% by Apr 2025.
• 9mobile experienced a steep decline, falling from 15% to 2% over the same period.
• Globacom maintained stability until 2023, then saw a dramatic fall from 27% to 12% by December 2024.
• The total market grew from 148.7 million in 2015 to 172.7 million subscribers in 2025 (16% growth).
• 9mobile's market share declined from 22.2 million subscribers (15%) to just 3.0 million (2%) in 2025.
• Globacom lost 41.5 million subscribers between 2023 and 2024.
• Airtel's market share expanded from 22% to 34%.

• Jumia hit unicorn status between 2015 and 2016 after a €300M raise led by key global investors.
• Its 2019 IPO raised $196M, making it the first African tech company to list on the NYSE.
• Post-IPO backlash led to a 50% drop in stock price after Citron’s fraud allegations.
• Between 2020 and 2021, Jumia exited multiple African markets and saw major investors like MTN and Rocket Internet cash out.
• Jumia exited South Africa and Tunisia in 2024, signalling sharper market focus.

• Southern Asia alone hosts 520 million active Facebook users, making up 22.8% of global users.
• South-Eastern Asia follows with 398 million users, equivalent to 17.4% of Facebook's global audience.
• Nigeria has 38.7 million Facebook users, placing it among the highest in Africa but contributing only 1.3% globally.
• Southern America and Northern America have 257 million and 221 million users respectively.
• Western and Northern Africa combined have nearly 185 million users.
• Central Asia and the Caribbean have the fewest Facebook users globally, with just 6.4 million and 13.8 million users, respectively.

• Northern Africa makes up 65.6% of all Messenger users in Africa.
• On Instagram, more than half (55.8%) of African users are from Northern Africa.
• TikTok has its largest African user share in Northern Africa at 48.0%.
• Western Africa leads the African presence on X (formerly Twitter) with 35.4% of total users.
• LinkedIn usage is more evenly distributed
• Facebook users are most concentrated in Northern Africa (37.8%), followed by Western Africa (25.7%).
• Central Africa contributes the least to every platform, consistently under 8% in all cases.
• Eastern Africa contributes 20% on X, showing stronger engagement on text-based platforms over visual-heavy ones like Instagram.

Key takeaways:

• In September 2015, 9mobile had a peak subscriber base of 23.49 million.
• After reaching that peak, its subscriber base fell steadily in late 2015.
• The most drastic reduction happened between February and April 2024, with nearly 5 million customers lost in just three months.
• 9mobile has lost more than 20 million customers since its peak in September 2015.
• More than 10 million subscribers were lost between January and April 2025 (>78%).
• 9mobile customers increased significantly until 2015, then steadily declined, with a steep reduction after 2023.
• The subscriber base was mostly steady from January 2020 to February 2024.

Key Takeaways:

• September 2024 saw the most outbound departures (7,127), followed by January 2025 (6,716 losses).
• From June 2021 to April 2025, the network saw a steady and increasing loss of consumers to other suppliers.
• The outflow has accelerated considerably since mid-2023, showing growing subscriber dissatisfaction or more appealing options.
• The largest monthly outflows occurred between July 2024 and April 2025, when more than 5,000 subscribers left on a consistent monthly basis.
• Early 2021 numbers were extremely low, with only 323 ports in June and July 2021.
• The number of subscribers transferring out decreased dramatically between September 2024 and December 2024, before peaking again in January 2025.
• Monthly port-outs rose from 323 in June 2021 to 7,127 in September 2024, an approximately 2,107% increase.

Key Takeaways:

• 9mobile consistently tops the port-out chart, averaging over 75% of all outgoing ports over 24 months.
• The highest subscriber loss from 9mobile occurred in September 2024, with 90.38% of all ports.
• Airtel and Globacom show relatively stable port-out shares, rarely crossing 15%, with occasional surges. MTN has the lowest overall port-out rates, peaking at 13.64% in January 2025.
• Total port-outs to other service providers surged by 127%, from 2,992 in May 2023 to 6,789 in April 2025.
• The highest port transfer to another provider occurred in September 2024, with 7,886 total departures, and 9mobile recording 7,127 losses (90.38%).
• Globacom’s outflow increased sharply from the July 2023 low, reaching 18.16% in April 2025.
• Airtel maintained relatively low but fluctuating port-out rates, hitting its highest at 14.61% in October 2023.

• Southern Asia dominates Instagram usage globally with 448M users.
• Southern America (237M) and Northern America (192M) significantly trail behind Southern Asia.
• Nigeria leads West Africa with 9.9M users, ahead of countries in the Caribbean and Middle Africa.
• Africa’s Instagram audience remains relatively small, but its most active countries and regions, like Nigeria and Northern Africa, are worth watching.
• Middle Africa (2.8M users) is the smallest regional contributor.

• Zimbabwe has the highest benchmark interest rate in Africa at 35%, exceeding Ghana, the second highest, by 7% points.
• Nigeria holds the third highest interest rate on the continent at 27.5%, just 0.5% points behind Ghana, signalling aggressive policy intervention.
• Zimbabwe, Ghana, Nigeria, Malawi, and Egypt have interest rates above 25%, showing a regional pattern of tight monetary conditions.
• There is a significant drop of over 5% points between Sierra Leone at 24.75% and Angola at 19.5%, marking a clear shift to lower-rate economies below the top tier.

• The USA leads the suppliers with 1.40 million barrels/day, making it the largest single contributor to the EU’s crude oil imports in 2024.
• Norway and Kazakhstan follow closely, delivering 1.10M and 1.05M b/d respectively, together accounting for over 24% of the EU’s total imports.
• Nigeria ranks 7th, contributing 0.54M b/d, which is 5.9% of total EU crude oil imports, ahead of Brazil and the UK.
• The top 6 suppliers (USA to Iraq) delivered 5.45 million b/d in total, representing nearly 60% of the EU’s crude oil demand.
• The rest of the world, not listed among the top 10, contributed 2.24M b/d, underscoring the EU’s diversified sourcing strategy.

• Chrome dominates the global browser market with a 66% share, handling two-third of all web traffic across devices.
• Safari follows distantly at 17%, trailing Chrome by a wide margin of 49% points.
• Edge, Firefox, Samsung Internet, and Opera combined account for only 12% of the market, showing limited competition.
• Other lesser-known browsers collectively hold a 5% share, indicating minimal impact from emerging or alternative players.

• WISPI measures how well police and internal security systems serve the public through capacity, process, legitimacy, and outcomes.
• The 2023 index ranked 125 countries and territories using 12 indicators.
• A score of 1 signals strong trust and safety. A score of 0 signals failure and abuse.
• Sub-Saharan Africa had the lowest average score at 0.369 across 33 countries.
• Finland, Norway, Singapore, Netherlands, and Denmark topped the index with high trust and low crime.
• Venezuela, Uganda, DRC, Nigeria, and Madagascar ranked lowest due to bribery, underreporting, and weak outcomes.
• In Nigeria, just 0.05% of thefts were reported and 81% of survey respondents admitted to paying a police officer bribe.