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  • MultiChoice, owners of DStv and Showmax, among others, has been in acquisition talks with Canal+. Canal+ bought a 6.5% stake in the South African media giant four years ago, which, as of April 2024, had been increased to 40.01%. A look at MultiChoice's revenue over the years shows that it's increasing at an average rate of 4%.

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    Internet subscribers in Nigeria increased by 4.3% from 157.6m in March 2023 to 164.4m as of March 2024, an addition of 6.817m new subscribers. Lagos State has the largest share of active internet subscribers in Nigeria, but Nasarawa gained the most new subscribers in one year.

    assarawa (604k) got the most new subscribers between Q1 2023 and Q1 2024, followed by Niger (456k) and Kano (387k). Benue (368k) and Kwara (315k) also saw impressive subscriber growth. Bauchi, Taraba, Katsina, Adamawa, and Kogi completed the top ten.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Countries by Global Innovation Index 2024

    The Global Innovation Index 2024 reveals a striking contrast in innovation performance between countries globally and across Africa. Switzerland leads the global rankings with an impressive score of 67.5, followed by Sweden (64.5) and the USA (62.4), highlighting their sustained investments in research, development, and technological advancement.

    In Africa, Mauritius takes the top spot with a score of 30.5, followed closely by Morocco (28.8) and South Africa (28.3). However, even Africa's most innovative nations achieve less than half the score of global leaders, indicating a significant innovation gap.

    Nigeria ranks 15th in the African ranking and 113th globally, out of 133 countries, with a score of 17.1.

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  • Over the past nine years, the UK has been a major player in Nigeria's economy, contributing a substantial 43% ($47.5b) of the total capital imports. The UK's biggest capital investments in Nigeria occurred in 2014 and 2019. Since peaking in 2019, they have fallen 75% as of 2022.
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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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Other Insights

Between 2010 and 2022, Nigeria imported 245 billion litres of Premium Motor Spirit (PMS), popularly called petrol, with the highest imports recorded in 2022. Here is the volume of PMS imported into the country in 13 years from 2010.

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Nigeria's exports amounted to ₦35.9 trillion in 2023, with the Netherlands its top destination accounting for ₦4.5 trillion, followed by Spain with ₦3.3 trillion. India and the United States were also top destinations. Here are Nigeria's top export destinations in 2023.

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Jumia Group has recorded $1b in losses since listing on the New York Stock Exchange in 2019. The eCommerce giant also recorded its highest yearly loss in 2019. In recent years, Jumia Group has shut down some of its businesses across Africa, thus recording its lowest loss over seven years in 2023.

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The cost of cooking gas nationwide increased from an average of ₦10.3k in March 2023 to nearly ₦16k in March 2024.

However, the northern regions had the most affordable prices. The North East had the lowest average price of ₦14.9k for a 12.5kg cylinder.

In Katsina, the average price for 12.5kg of cooking gas was ₦12,400 as of March 2024, the lowest in the country.

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Nigeria deploys 74,000 new point-of-sale terminals on average each month

Over the years, merchants on agency banking platforms have played an important role in bringing the banking system closer to people. They also played a key role during Nigeria's cash crunch in Q1 2023. Despite their importance, there have been reports of people using them to commit fraud, prompting the government's recent decision to have all POS agents registered with the Corporate Affairs Commission. As of March 2024, 2.69 million POS terminals had been deployed, including those used as payment options.

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In 2023, 1.17 billion smartphones were shipped globally. Samsung and Apple maintained their stronghold on the smartphone market, collectively accounting for 38%, with each brand capturing 19%.

Xiaomi maintained a 12% share after peaking at 14% in 2021. Apple's market share shows a gradual increase from 2020, reaching 19% in 2022 and 2023.

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In 2012, the volume of Point of Sale (POS) transactions in Nigeria was nearly 2.6 million, valued at ₦48 billion. As of 2022, it had grown to nearly four billion transactions worth ₦41 trillion. The volume and value of POS transactions surged between 2020 and 2022.

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telecoms-subscribers-663796a2bc04d

In May 2023, 4G made up 25% of Nigeria's telecoms market; by March 2024, its share had increased to 32.7%. 2G's share of the market went from 58% to 57%, with 3G dropping from 16.5% to 9%. 5G has maintained steady growth from 0.12% to 1.24%.

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In 1994, the IBM Simon Personal Communicator, paved the way for a digital revolution. Fast forward to 2017, when smartphone shipments peaked at 1.57 billion units. However, the subsequent six-year period witnessed a 25% decline in shipments.

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MTN Nigeria’s revenue and profit after tax over the years

MTN Nigeria recorded its first loss in 2023 because of a loss of forex. The naira recorded a massive loss to the US dollar in the second half of 2023, with a 95% drop. The company's revenue jumped from ₦1.04 trillion in 2018 to ₦2.47 trillion. While its profit after tax grew alongside the revenue from 2018 to 2022, it dropped from ₦349b to a ₦137b loss in 2023.

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In addition to having one of the lowest populations on the continent, Mauritius boasts the greatest broadband penetration rate — 147.39% as of 2022 — of any country in Africa. The eastern African nation's broadband Internet subscribers surpassed its population in 2019.

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GSM subscribers in Nigeria only recorded three year-on-year drops in the past 11 years

As of March 2024, there were 219m subscribers in Nigeria's GSM market which is dominated by three players each with over 20% market share. More than 40 mobile virtual network operators (MVNOs) have been licensed to date, all of whom will rely on the infrastructure of the country's four mobile network operators to offer their services.

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  • 90.7% of approvals came from 10 countries — all in Asia and Africa; the rest of the world got just 9.3%
  • India: 222,521 approvals (highest)
  • Nigeria: 149,299 approvals (2nd overall, 1st in Africa)
  • Zimbabwe: 92,960 approvals (3rd overall, despite smaller population)
  • India, Nigeria, and Zimbabwe alone account for over 460,000 approvals — more than 62% of the total
  • Five of the top 10 countries are African
  • Total approvals (2020–2024): 741,933
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  • Netherlands imported the most cocoa beans — 25.48 million tonnes (1961–2023)
  • US (21.1M) and Germany (16.8M) followed in total volume
  • These three countries dominated the top 5 nearly every year
  • Malaysia, UK, France, and Belgium also ranked high over time
  • USSR stayed in the top 10 despite dissolving in 1991
  • Global cocoa imports grew from 1M tonnes in 1961 to nearly 4M in 2023
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Average net migrants per 1,000 population (2024) globally by region
  • Europe had the only significantly positive net migration rate in 2024 at 2.2 migrants per 1,000 people.
  • East and Southeast Asia recorded a modest net gain of 0.2 migrants per 1,000 population.
  • South America and Central America & the Caribbean saw slight net migration gains of 0.2 and 0.1, respectively.
  • Africa had a net migration rate of -0.4, showing more people are leaving the continent than coming in.
  • North America, despite being a key destination historically, recorded a net loss of -0.5 migrants per 1,000 people.
  • Australia and Oceania experienced the steepest net loss at -6.9 per 1,000 population.
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Top countries/territories with the highest net migrants per 1,000 population (2024) globally
  • Ukraine topped the global net migration rate at 36.5 per 1,000 population in 2024, highlighting its unexpected role in global migration.
  • South Sudan ranked second with 19.1 net migrants per 1,000.
  • Equatorial Guinea made the top 10 with a rate of 12.1.
  • Smaller island territories dominated the rankings, showing how migration impacts are magnified in smaller populations.
  • The British Virgin Islands and Venezuela both attracted high net migration rates (12.9 and 13.2, respectively).
  • Monaco and Luxembourg continue to draw migrants, reflecting their strong economies and strategic locations.
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Share of internet users aged 16+ who used an online gambling or betting website or app in the past month by country (Sept. 2024)
  • Five  European countries make the top 10 list in online gambling participation.
  • Norway tops the list with 30.2% of internet users aged 16+ involved in online gambling.
  • South Africa follows closely behind at 30.0%, making it the highest in Africa among the countries studied.
  • Nigeria's 19.0% participation rate exceeds that of the U.K., marking a significant shift in global online gambling behaviour.
  • Brazil slightly edges out Nigeria at 19.5%, showing the trend’s strong hold in Latin America.
  • New Zealand and Greece also post high figures at 26.2% and 22.5% respectively, reflecting strong uptake in smaller but digitally active nations.
  • Australia ranks surprisingly low at 17.2%, despite its known betting culture.
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Key takeaways:
  • Nigeria’s sesame oil production grew from 6,800 tonnes in 1985 to 30,548 tonnes in 2022, marking a 349% increase over the period.
  • The highest production level was recorded in 2012, reaching 176,342 tonnes, more than 25 times the 1985 output.
  • Between 1985 and 1995, production steadily increased from 6,800 to 12,000 tonnes.
  • From 1996 to 2003, production plateaued at 8,000 tonnes before declining sharply to 2,400 tonnes in 2009.
  • A significant recovery began in 2010, with production rising to 6,124 tonnes, followed by a near tenfold surge to 22,148 tonnes in 2011.
  • After the 2012 peak, production fluctuated significantly but remained substantially higher than pre-2010 levels.
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