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    • Nigeria’s sports budget rose sharply to ₦113 billion in 2025, tripling from the 2024 figure.
    • The 2025 allocation represents a 243.8% increase compared to the previous year.
    • Youth and Sports budget allocations were relatively stable between 2021 and 2023, averaging about ₦186 billion.
    • The splitting of the Ministry of Youth and Sports budgets in 2024 likely contributed to the steep dip that year.
    • The rebound in the sports development budget in 2025 signals government re-prioritisation of sports development.
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    When streaming giant Netflix expanded its footprint to 130 countries in 2016, Nigeria was among the markets it entered. The company began by acquiring local content from producers and soon transitioned into creating original productions, investing $23.6m by 2022.

    These original productions have achieved significant milestones. Titles like The Black Book and Jagun Jagun reached the global top ten for English and non-English films, respectively, within a week of their release.

    In 2024 alone, Netflix has revised its monthly subscription fees twice. The Premium plan now costs ₦7,000, up from ₦4,400 at the beginning of the year, while the cheapest option—the mobile plan—has increased from ₦1,200 to ₦2,200.

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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Countries by Global Innovation Index 2024

    The Global Innovation Index 2024 reveals a striking contrast in innovation performance between countries globally and across Africa. Switzerland leads the global rankings with an impressive score of 67.5, followed by Sweden (64.5) and the USA (62.4), highlighting their sustained investments in research, development, and technological advancement.

    In Africa, Mauritius takes the top spot with a score of 30.5, followed closely by Morocco (28.8) and South Africa (28.3). However, even Africa's most innovative nations achieve less than half the score of global leaders, indicating a significant innovation gap.

    Nigeria ranks 15th in the African ranking and 113th globally, out of 133 countries, with a score of 17.1.

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  • As of December 2023, Johannesburg had the highest number of millionaires (12,300) in Africa; Cape Town followed with 7,400 millionaires. South Africa dominated the list, with its cities and regions claiming top spots.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

    See more

Other Insights

MultiChoice, owners of DStv and Showmax, among others, has been in acquisition talks with Canal+. Canal+ bought a 6.5% stake in the South African media giant four years ago, which, as of April 2024, had been increased to 40.01%. A look at MultiChoice's revenue over the years shows that it's increasing at an average rate of 4%.

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Revenue from voice is still the largest contributor to Airtel Africa's revenue between 2019 and 2023 however its share of the revenue has been on a steady decline. Voice went from accounting for 60.97% of the total revenue in 2018, to 46.16% in 2023. The share of revenue from data and Airtel Mobile have been on a steady rise since 2020.

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Just like Nigeria, Tanzania has more mobile subscriptions than its population. As of December 2023, Nigeria had a teledensity of 103.66%. With a population of 67.4 million as of 2023, the East African country had 70.3m telecom subscriptions, up from 32 million in 2014.

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In January 2024, the communications authority in Zimbabwe warned against using Starlink Internet Services. The Southern African country has less than 100k subscribers on Fibre and Fixed LTE each. At the same time, a significant portion of its citizens rely on mobile Internet, with 10.97 million subscriptions as of 2023 in a country with 16.67 million people.

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Canada granted permanent residency to 471.8k individuals in 2023, with Indian citizens leading with nearly 30% of the total.

Nigeria (3.7%), Cameroon (2.5%), and Eritrea (2.3%) were in the top ten recipients.

 

 

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After growing from 1.5% in 2015 and peaking at 5.1% in 2022, Nigeria's share of Canadian permanent residency status issuances dropped to 3.7% in 2023.

This is Nigeria's share of Canadian permanent residency status issuances since 2015.

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Nigerian academic IELTS test takers scored an average of 6.7 out of 9 in 2022, placing the country joint 5th globally with Ghana, Hong Kong, and Indonesia. Spanish academic IELTS test takers topped the list with an overall score of 7.1.

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Over the years, the value of the Zimbabwean Dollar (ZWL) has been on a massive downward trend compared to the US Dollar (USD). This has led to the latter accounting for most of the domestic transactions in the Southern African country. The ZWL went from 10,152.5 to USD 1 as of January 1, 2024, to 30,674.3 on April 1, 2024. The Reserve Bank of Zimbabwe is introducing a gold-backed digital currency as a legal tender to stabilise its currency.
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In 2023, Nigerian students emerged as the third-highest recipients of Canadian study permits, behind India and China.

This marked a jump from their fifth position in 2022, when 16,105 study permits were issued to its citizens.

India maintained its position as the top source country, followed by China. The Philippines, Nepal, and France retained their places in the top ten.

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Compared to 2022, there was a remarkable surge of 133.7% in the issuance of Canadian study permits to Nigerians in 2023. After experiencing a decline in 2020 (-22%), the number of Nigerian study permit recipients rebounded strongly.

Globally, the issuance of Canadian study permits witnessed an increase of 24.6%, climbing from 548,610 in 2022 to 683,585 in 2023.

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Nigeria’s electricity distribution companies (DISCOs) generated ₦1.07 trillion revenue in 2023 — double 2020's amount and 3.8x that of 2015. From 2015 to 2023, revenue has grown from ₦279b to ₦1.07t, while customer base has increased by over 5m, from 7m to 12.1m.

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After peaking at ₦5.69b in 2021, Nigeria's railway revenue from passengers has fallen for two consecutive years, dropping to ₦4.43b in 2023. Cargo revenue, on the other hand, reached its highest (₦1.08b) in 2023.y revenue from passengers has fallen for two consecutive years, dropping to ₦4.43b in 2023. Cargo revenue, on the other hand, reached its highest (₦1.08b) in 2023.

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Share of internet users aged 16+ who used an online gambling or betting website or app in the past month by country (Sept. 2024)
  • Five  European countries make the top 10 list in online gambling participation.
  • Norway tops the list with 30.2% of internet users aged 16+ involved in online gambling.
  • South Africa follows closely behind at 30.0%, making it the highest in Africa among the countries studied.
  • Nigeria's 19.0% participation rate exceeds that of the U.K., marking a significant shift in global online gambling behaviour.
  • Brazil slightly edges out Nigeria at 19.5%, showing the trend’s strong hold in Latin America.
  • New Zealand and Greece also post high figures at 26.2% and 22.5% respectively, reflecting strong uptake in smaller but digitally active nations.
  • Australia ranks surprisingly low at 17.2%, despite its known betting culture.
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Key takeaways:
  • Nigeria’s sesame oil production grew from 6,800 tonnes in 1985 to 30,548 tonnes in 2022, marking a 349% increase over the period.
  • The highest production level was recorded in 2012, reaching 176,342 tonnes, more than 25 times the 1985 output.
  • Between 1985 and 1995, production steadily increased from 6,800 to 12,000 tonnes.
  • From 1996 to 2003, production plateaued at 8,000 tonnes before declining sharply to 2,400 tonnes in 2009.
  • A significant recovery began in 2010, with production rising to 6,124 tonnes, followed by a near tenfold surge to 22,148 tonnes in 2011.
  • After the 2012 peak, production fluctuated significantly but remained substantially higher than pre-2010 levels.
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Queries with the highest Google search activity (index vs. top query) globally (2024)
  • “Google” was the top search globally in 2024 with an index score of 100.
  • “You” ranked unexpectedly high at 87, signalling odd but high-frequency global queries.
  • YouTube held the 2nd spot with a score of 88, showing its continued dominance in media consumption.
  • Messaging platforms like WhatsApp and Facebook tied at 52, reinforcing their centrality in digital life.
  • Google Translate (49) was a widely used tool, reflecting global interconnectedness.
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Percentage of websites globally that publish their content primarily in each language (as of 2024)
  • English alone accounts for nearly half of all global web content at 49.40%, setting the tone for internet communication.
  • The next three languages—Spanish, German, and Japanese—combined make up just 16.6%, highlighting the wide gap in representation.
  • Despite having a massive native-speaking population, Chinese is used in only 1.20% of websites.
  • Portuguese, spoken across several continents, represents just 3.80% of internet content.
  • Even major European languages like French and Russian contribute less than 5% each to global web content.
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Share of internet users globally who use a health or fitness website or mobile app monthly by age group and gender (as of Q3 2024)
  • Females lead in monthly usage of health/fitness websites/apps globally across all age groups.
  • Average female usage is 24.45%, consistently higher than male usage in each age bracket.
  • Women aged 35–44 are the most engaged, with 28.6% using health or fitness platforms monthly.
  • Male usage peaks early, at 22.1% (ages 25–34), then steadily declines with age.
  • Engagement among women aged 45–64 remains strong, pointing to long-term wellness interest beyond just youth fitness trends.
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Shopping queries with the highest Google search activity (index vs. top query) globally (2024)
  • iPhone was the most searched shopping query globally in 2024.
  • Half of the top 12 search queries were phone-related, showing phones dominated online shopping interest.
  • iPhone (100) and Samsung (88) were highly searched, signalling active consumer comparison between phone models.
  • Nike (84) and Adidas (46) maintained strong brand appeal in fashion and retail.
  • Amazon (52) ranked high despite being a platform, not a specific product.
  • Apple (30) appeared lower in rank than specific Apple products, suggesting searchers prioritised items over brand pages.
  • Laptops (21) remained a significant product category globally, despite mobile dominance.
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