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  • Countries with the lowest GDP per capita (PPP, current international dollars), Jan. 2025
    • All ten of the world’s lowest GDP per capita countries are in Africa, signalling deep economic inequality at the global level.
    • South Sudan has the lowest GDP per capita at just $763, reflecting its ongoing economic struggles and instability.
    • Burundi and the Central African Republic follow, both under $1,300.
    • Even the highest GDP per capita country in this bottom ten, Niger, at $1,978, remains below $2,000.
    • Low GDP per capita directly impacts standard of living, limiting access to quality healthcare, education, and infrastructure.
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    WhatsApp Business generated an estimated $39.5 million from Africa in 2023, representing 10.3% of its global revenue.

    Estimates from Statista show that Asia was the leading contributor to WhatsApp Business' revenue, with $155.2 million.

    Here is a breakdown of WhatsApp Business' revenue by region in 2023.

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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Countries by Global Innovation Index 2024

    The Global Innovation Index 2024 reveals a striking contrast in innovation performance between countries globally and across Africa. Switzerland leads the global rankings with an impressive score of 67.5, followed by Sweden (64.5) and the USA (62.4), highlighting their sustained investments in research, development, and technological advancement.

    In Africa, Mauritius takes the top spot with a score of 30.5, followed closely by Morocco (28.8) and South Africa (28.3). However, even Africa's most innovative nations achieve less than half the score of global leaders, indicating a significant innovation gap.

    Nigeria ranks 15th in the African ranking and 113th globally, out of 133 countries, with a score of 17.1.

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  • Share of individuals in each generation (January 2025)
    • Generation Alpha is the largest generation, making up 24.4% of the global population.
    • Gen Z and Millennials still hold strong influence, comprising 22.9% and 21.2% of the global population.
    • The Baby Boomer generation (12.8%) is gradually declining, which will impact industries like retirement services, healthcare, and wealth distribution.
    • The Silent Generation is now just 2% of the population, highlighting the demographic shift away from the older generations.
    • Generation X, at 16.7%, remains a crucial but often overlooked group, balancing leadership roles in business and governance while supporting both older and younger generations.
    • The rise of Generation Alpha signals the dawn of an even more digital-native world, shaping the future of education, marketing, and work environments.
    • With Millennials, Gen Z, and Gen Alpha making up nearly 70% of the population, the global workforce, economy, and social dynamics will see rapid transformation in the coming years.
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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

    See more

Other Insights
     

Over the years, local companies have contributed more than foreign companies to Nigeria’s total company income tax revenue. In 2023, local CIT payments accounted for 51% of the total, with foreign payments at 49%.

Local CIT payments saw the highest share in 2021 (65%), while foreign CIT's highest was in 2015 at 52%.

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In almost 61 years since Nigeria's First Republic, there have been 16 Presidents and Heads of State either by seizure, democratic election, or handing over by an interim government.

The unsuccessful attempt to restore Nigeria to democracy between 1992 and 1993 gave rise to the aborted Third Republic.

 

 

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In Q1 2024, there was a 146% increase in Nigeria's foreign trade value from ₦12.9t in Q1 2023, with exports reaching ₦19.2t, and surpassing the whole of 2020's exports (₦12.5t).

The total trade value in the quarter reached nearly half of the total trade in 2023.

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After tax, 12 NGX-listed Nigerian banks retained 10% - 45% of their respective revenues for the year as profit, with GTCO in the lead.

Despite Zenith Bank leading in profit after tax with nearly ₦677 billion, GTCO recorded the highest profit margin, keeping 45% of its revenue.

Here are Nigerian banks' profit margins in 2023.

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Twelve Nigerian banks listed on the Nigerian Exchange Group (NGX) reported a total profit of ₦3.42 trillion in 2023, with all banks making a profit and seeing increases from 2022. The top four banks — Zenith Bank, Access Holdings, UBA, and GTCO — contributed 71% of this amount. Zenith Bank saw a 202% increase from the previous year and led the way with ₦676.9 billion, while Access Bank recorded the highest increase in profits (307%). Jaiz Bank made the least profit (₦11.2 billion) followed by Sterling Bank (₦21.6 billion) and Wema Bank (₦36 billion).

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In 2022, the US hosted a diverse African immigrant community, totaling over 2.75 million. ​​ ​Nigerians make up the largest group at 448,405 (16.3%), followed by Ethiopians (10.6%), Egyptians (8.3%), and Ghanaians (7.8%).

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MTN Group: The share of revenue for data almost doubled in a decade while share of voice almost halved

MTN Group's share of voice revenue has steadily declined since 2014, falling from 71% to 36.6% in 2023. On the other hand, data services' share went from 18.6% to 37% in the same period.

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MTN Group: Revenue from data almost tripled in a decade

MTN Group's revenue of ZAR104.3b from voice services in 2014 dropped to ZAR81b in 2023, with data services revenue almost tripling within the same period. With increasing digital inclusion, data service is definitely the future for telcos.

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MTN Nigeria’s voice and data revenue has been on an upward trend since 2018 but data recorded a higher year-on-year growth rate. Data grew at an average of 47.5% in five years, while voice, which had not seen an increase up to 10% in the years under review, grew to 27.1% in 2022.
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From 2006 to 2022, the Nigerian-born immigrant population in the US saw significant growth, increasing from 197.5k to 448.4k. This figure reflects almost a 1% share of the total foreign-born population in the US, which reached 46.2m in 2022.

Notably, the most rapid increases occurred between 2014 and 2022, with the Nigerian immigrant population jumping from 264.4k to 448.4k.

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A recent UNICEF report shows that 293m children worldwide did not have drinking water in their schools in 2023. Six African and four Asian countries make up the top ten, with Ethiopia and Nigeria occupying first and second positions, respectively, with 33.2m and 29m children.

The top five countries account for 42% of the total affected population.

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Bitcoin has seen remarkable growth since 2010. Starting from a high of just $0.5 in 2010, it reached an all-time high of $73.7k in March 2024.

It recorded new peaks in 2011, 2013, 2017, 2020, 2021, and recently in 2024.

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Nigeria’s average daily fuel consumption in litres (2015 - 2024)
  • Nigeria’s daily fuel consumption peaked at 66.7 million litres in 2022.
  • Fuel consumption fell to 47.5 million litres in 2023 after the subsidy removal.
  • Consumption rebounded slightly to 51.8 million litres in 2024, but remains far below 2022 levels.
  • Between 2015 and 2022, consumption grew from 48.7m to 66.7m litres daily.
  • 2021 saw a notable increase to 61.9m litres, likely due to economic recovery post-COVID.
  • The lowest recorded consumption in the 10-year period was 47.5m litres in 2023.
  • The post-subsidy dip marks the largest single-year decline in consumption within the observed period.
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Bitcoin’s market capitalisation, monthly average (Jan. 2016 - Jan. 2025)
  • Bitcoin’s market cap grew from $6B in 2016 to $2T in 2025 — a 337x increase.
  • In 2021, Bitcoin’s market value peaked at $1.1T before reaching $1.2T in 2022.
  • Bitcoin experienced a sharp drop to around $525B in 2023.
  • Its recovery was strong in 2024, with the market cap rising again to $1.4T.
  • Despite periodic dips, the long-term chart shows a consistent upward growth trend.
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Nigeria’s estimated population share by generation (as of Jan 2025)
  • Gen Z and Millennials combined make up just over half of Nigeria’s population at 50.1%.
  • Gen Alpha alone represents 35.6% of the total population — the single largest generational cohort.
  • Gen Z, born between the late 1990s and early 2010s, accounts for 25.8% of Nigerians.
  • Millennials make up 24.3%, maintaining a strong influence across work, culture, and consumer trends.
  • Gen X, typically born between 1965 and 1980, represents only 9.2% of the population.
  • Older generations (Baby Boomers and Silent Generation) account for just 5.1% of the total population.
  • Nigeria’s entire population under the age of 44 (Gen Alpha, Gen Z, and Millennials) represents approximately 85.7% of the total population.
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Share of women members of the national parliament (upper and lower chambers), African top and bottom 10 countries (2024)
  • Rwanda leads Africa in female parliamentary representation with 61.3% women in its national legislature.
  • Nigeria has the lowest representation of women in parliament across the continent at just 4.3%.
  • South Africa and Cabo Verde also boast high female parliamentary shares, with 44.7% and 44.4% respectively.
  • Four of the top 10 countries have more than 40% women in their national assemblies.
  • Only five countries in the bottom 10 have over 10% female representation.
  • The gap between the top and bottom countries is massive: a nearly 57-percentage-point difference between Rwanda and Nigeria.
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All-time most popular TV shows (non-English-language content) by the number of views in their first 91 days on Netflix, global top 10
  • Squid Game (Seasons 1 and 2) dominates with 457.8 million combined views, securing the top two spots globally.
  • Money Heist appears three times on the top 10 list—Parts 3, 4, and 5—with 285.2 million combined views.
  • France’s Lupin makes a strong showing, with Part 1 and Part 2 totalling 167.9 million views.
  • The top 10 list spans shows from Korea, Spain, France, Mexico, and Colombia, indicating Netflix’s successful global strategy.
  • Latin American thrillers like Who Killed Sara? and La Palma feature prominently, proving demand for drama-rich storytelling.
  • All shows on the list surpassed 50 million views each in just 91 days, showing rapid global consumption patterns.
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All-time-most-popular-movies-non-English-language-content-by-the-number-of-views-in-their-first-91-days-on-Netflix-global-top-10
  • Troll leads with 103 million views, making it the most-watched non-English movie on Netflix in its first 91 days.
  • Under Paris follows closely with 102.3 million views, proving France's influence in Netflix's global content slate.
  • Society of the Snow (98.5M) and Nowhere (85.7M) show how survival and human drama resonate deeply with audiences worldwide.
  • Dystopian themes remain popular, with The Platform (82.8M) drawing strong viewership through intense, minimalist storytelling.
  • Five out of the top 10 movies pulled in more than 80 million views each, highlighting a huge appetite for international cinema.
  • Latin America and Europe dominate the list, with films from Spain, France, and Norway also attracting global attention.
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