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  • Apple recorded $191b in net sales from iPhones in 2021, a 39% increase from its 2020 figures. Apple attributed the increase to new iPhone models launched in Q1 and Q4 2021 and a favourable mix of iPhone sales. Here are Apple's iPhone net sales over the years:
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    Key takeaways:

    • African countries have the lowest life expectancy.
    • Most of the countries with the highest life expectancy are in Europe and Asia
    • The countries with the highest life expectancy are mostly developed nations.
    • Thirteen countries were observed to have a life expectancy above 84 years, while 11 countries have a life expectancy below 61 years.
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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Countries by Global Innovation Index 2024

    The Global Innovation Index 2024 reveals a striking contrast in innovation performance between countries globally and across Africa. Switzerland leads the global rankings with an impressive score of 67.5, followed by Sweden (64.5) and the USA (62.4), highlighting their sustained investments in research, development, and technological advancement.

    In Africa, Mauritius takes the top spot with a score of 30.5, followed closely by Morocco (28.8) and South Africa (28.3). However, even Africa's most innovative nations achieve less than half the score of global leaders, indicating a significant innovation gap.

    Nigeria ranks 15th in the African ranking and 113th globally, out of 133 countries, with a score of 17.1.

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  • In the third quarter of 2023, Nigeria collected a record ₦948 billion in Value Added Tax, the biggest in any quarter recorded from 2013. This data, spanning from Q1 2013 to Q3 2023, shows a consistent upward trajectory in VAT collections over the years.

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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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Other Insights

With over ten million registered Retirement Savings Accounts as of Dec 2023, Nigerian workers' pension contributions have grown steadily, despite fluctuations in recent years, to reach ₦1.32t in 2023.

In 2023 alone, 13.3% of the total savings since inception was contributed.

Total contributions since 2004 reached ₦9.9 trillion by 2023, with 52% coming from the public sector. The public sector grows at an average annual rate of 15.8%, while the private sector averages 16.2% yearly growth.

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In 2023, the UK issued nearly 350k skilled health and care visas, representing 57% of the total work visas (616k) issued, with Indian and Nigerian nationals receiving a combined 50% of the visas issued. Nigeria received 82.8k, approximately 13% of the total work visas issued.

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The number of study and work visa applications from Nigeria to the UK has significantly increased, particularly following the COVID-19 pandemic. Although study visa applications dropped by 24% in 2023, they peaked at 124.8k in 2022.

Work visa applications reached a high of 92.7k in 2023, increasing three consecutive years from 2021.

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In 2023, Nigeria emerged as the second-largest source of UK work visa applications, with 92.7k applications, trailing only India (171.8k). This places Nigeria ahead of other countries like the Philippines (29.5k), Ghana (36.2k), Pakistan (48.4k), and Zimbabwe (50.3k).

Nigeria, Zimbabwe, and Ghana were the top African countries seeking work in the UK in 2023.

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23 African countries are in one phase or the other in launching a digital currency
Senegal's cancellation of its experiment with an eCFA in 2016 makes Nigeria's eNaira the only active Central Bank Digital Currency (CBDC) in Africa. Half of the countries in Africa are currently not doing anything about CBDC, while a larger share of the other half is currently in the research phase.
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Over the years, local companies have contributed more than foreign companies to Nigeria’s total company income tax revenue. In 2023, local CIT payments accounted for 51% of the total, with foreign payments at 49%.

Local CIT payments saw the highest share in 2021 (65%), while foreign CIT's highest was in 2015 at 52%.

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In almost 61 years since Nigeria's First Republic, there have been 16 Presidents and Heads of State either by seizure, democratic election, or handing over by an interim government.

The unsuccessful attempt to restore Nigeria to democracy between 1992 and 1993 gave rise to the aborted Third Republic.

 

 

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In Q1 2024, there was a 146% increase in Nigeria's foreign trade value from ₦12.9t in Q1 2023, with exports reaching ₦19.2t, and surpassing the whole of 2020's exports (₦12.5t).

The total trade value in the quarter reached nearly half of the total trade in 2023.

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After tax, 12 NGX-listed Nigerian banks retained 10% - 45% of their respective revenues for the year as profit, with GTCO in the lead.

Despite Zenith Bank leading in profit after tax with nearly ₦677 billion, GTCO recorded the highest profit margin, keeping 45% of its revenue.

Here are Nigerian banks' profit margins in 2023.

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Twelve Nigerian banks listed on the Nigerian Exchange Group (NGX) reported a total profit of ₦3.42 trillion in 2023, with all banks making a profit and seeing increases from 2022. The top four banks — Zenith Bank, Access Holdings, UBA, and GTCO — contributed 71% of this amount. Zenith Bank saw a 202% increase from the previous year and led the way with ₦676.9 billion, while Access Bank recorded the highest increase in profits (307%). Jaiz Bank made the least profit (₦11.2 billion) followed by Sterling Bank (₦21.6 billion) and Wema Bank (₦36 billion).

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In 2022, the US hosted a diverse African immigrant community, totaling over 2.75 million. ​​ ​Nigerians make up the largest group at 448,405 (16.3%), followed by Ethiopians (10.6%), Egyptians (8.3%), and Ghanaians (7.8%).

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MTN Group: The share of revenue for data almost doubled in a decade while share of voice almost halved

MTN Group's share of voice revenue has steadily declined since 2014, falling from 71% to 36.6% in 2023. On the other hand, data services' share went from 18.6% to 37% in the same period.

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Bitcoin’s market capitalisation, monthly average (Jan. 2016 - Jan. 2025)
  • Bitcoin’s market cap grew from $6B in 2016 to $2T in 2025 — a 337x increase.
  • In 2021, Bitcoin’s market value peaked at $1.1T before reaching $1.2T in 2022.
  • Bitcoin experienced a sharp drop to around $525B in 2023.
  • Its recovery was strong in 2024, with the market cap rising again to $1.4T.
  • Despite periodic dips, the long-term chart shows a consistent upward growth trend.
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Nigeria’s estimated population share by generation (as of Jan 2025)
  • Gen Z and Millennials combined make up just over half of Nigeria’s population at 50.1%.
  • Gen Alpha alone represents 35.6% of the total population — the single largest generational cohort.
  • Gen Z, born between the late 1990s and early 2010s, accounts for 25.8% of Nigerians.
  • Millennials make up 24.3%, maintaining a strong influence across work, culture, and consumer trends.
  • Gen X, typically born between 1965 and 1980, represents only 9.2% of the population.
  • Older generations (Baby Boomers and Silent Generation) account for just 5.1% of the total population.
  • Nigeria’s entire population under the age of 44 (Gen Alpha, Gen Z, and Millennials) represents approximately 85.7% of the total population.
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Share of women members of the national parliament (upper and lower chambers), African top and bottom 10 countries (2024)
  • Rwanda leads Africa in female parliamentary representation with 61.3% women in its national legislature.
  • Nigeria has the lowest representation of women in parliament across the continent at just 4.3%.
  • South Africa and Cabo Verde also boast high female parliamentary shares, with 44.7% and 44.4% respectively.
  • Four of the top 10 countries have more than 40% women in their national assemblies.
  • Only five countries in the bottom 10 have over 10% female representation.
  • The gap between the top and bottom countries is massive: a nearly 57-percentage-point difference between Rwanda and Nigeria.
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All-time most popular TV shows (non-English-language content) by the number of views in their first 91 days on Netflix, global top 10
  • Squid Game (Seasons 1 and 2) dominates with 457.8 million combined views, securing the top two spots globally.
  • Money Heist appears three times on the top 10 list—Parts 3, 4, and 5—with 285.2 million combined views.
  • France’s Lupin makes a strong showing, with Part 1 and Part 2 totalling 167.9 million views.
  • The top 10 list spans shows from Korea, Spain, France, Mexico, and Colombia, indicating Netflix’s successful global strategy.
  • Latin American thrillers like Who Killed Sara? and La Palma feature prominently, proving demand for drama-rich storytelling.
  • All shows on the list surpassed 50 million views each in just 91 days, showing rapid global consumption patterns.
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All-time-most-popular-movies-non-English-language-content-by-the-number-of-views-in-their-first-91-days-on-Netflix-global-top-10
  • Troll leads with 103 million views, making it the most-watched non-English movie on Netflix in its first 91 days.
  • Under Paris follows closely with 102.3 million views, proving France's influence in Netflix's global content slate.
  • Society of the Snow (98.5M) and Nowhere (85.7M) show how survival and human drama resonate deeply with audiences worldwide.
  • Dystopian themes remain popular, with The Platform (82.8M) drawing strong viewership through intense, minimalist storytelling.
  • Five out of the top 10 movies pulled in more than 80 million views each, highlighting a huge appetite for international cinema.
  • Latin America and Europe dominate the list, with films from Spain, France, and Norway also attracting global attention.
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All-time most popular movies (English-language content) by the number of views in their first 91 days on Netflix, global top 10
  • Red Notice leads with 230.9 million views in 91 days, making it the most-watched English-language Netflix movie to date.
  • Carry-On and Don’t Look Up are close, with 172.1M and 171.4M views respectively.
  • Five of the top 10 movies surpassed 150 million views within their first 91 days on the platform.
  • The Adam Project and Bird Box are tied closely, each drawing around 157 million views.
  • Back in Action and Leave the World Behind also made strong entries with over 140 million views each.
  • The entire top 10 showcases a mix of action, sci-fi, family, and thriller genres, proving Netflix’s broad appeal across demographics.
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