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  • While many living in Nigeria have already experienced the effects of the fuel subsidy removal on their daily expenses, this chart presents a clearer picture of reality. Will the prices of food items continue to rise? Is there hope of some respite soon?

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    GSM subscribers in Nigeria only recorded three year-on-year drops in the past 11 years

    As of March 2024, there were 219m subscribers in Nigeria's GSM market which is dominated by three players each with over 20% market share. More than 40 mobile virtual network operators (MVNOs) have been licensed to date, all of whom will rely on the infrastructure of the country's four mobile network operators to offer their services.

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  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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    Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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  • Every Nigerian president since 1999 left office with a higher dollar to naira exchange rate than when they took office. Will President Tinubu's tenure be the exception?

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    Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • Over the past ten years, there has been a rising trend of fraud and forgery cases in Nigerian banks. Although there was an 88% increase in reported cases in 2021, there was a 27% decrease in 2022, resulting in a 221% increase in financial losses of ₦9.5 billion.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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Other Insights
  • Nestlé Nigeria’s revenue grew by 75.3% in 2024, its highest growth rate since 2014.
  • Revenue jumped from ₦547.1 billion in 2023 to ₦958.8 billion in 2024, a ₦411.7 billion increase.
  • The 2024 growth rate is over three times the 22.5% growth recorded in 2023.
  • The company has grown revenue for ten straight years without decline.
  • Between 2014 and 2024, revenue increased by an average of 22.4% on a year-on-year basis.
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  • Nestlé Nigeria maintained steady profits for eight years, growing from ₦22.2 billion naira in 2014 to ₦49 billion naira in 2022
  • Nestlé Nigeria swung from a ₦49 billion naira profit in 2022 to a ₦79.5 billion naira loss in 2023, a 262% decline in one year
  • Losses deepened by 107%, from ₦79.5 billion naira in 2023 to ₦164.6 billion naira in 2024
  • A combined ₦244 billion naira loss for 2023 and 2024 nearly wiped out all the profits of ₦304.5 billion naira made between 2014 and 2022
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  • Launch Africa is the most active startup investor in Africa, with 165 deals between 2019 and 2024.
  • Techstars follows closely with 148 deals, while Google Black Founders Fund ranks third with 139 deals.
  • Y Combinator has backed 123 startups, reinforcing its strong presence in African tech.
  • Venture capital interest remains strong, with at least 17 firms making 30+ investments in African startups.
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Number of countries anticipated to either have sufficient or shortage of secondary school teachers by region (2030)
  • Sub-Saharan Africa faces the biggest shortage, with 40 countries struggling to fill teaching positions in secondary schools.
  • Europe & Northern America (33 countries) and Latin America & the Caribbean (29 countries) are also at risk, showing that the teacher crisis isn’t just a developing-world issue.
  • Eastern Asia and Central Asia don’t have a single country expected to have enough secondary school teachers, indicating a major educational gap in these regions.
  • The impact of teacher shortages goes beyond education—overcrowded classrooms, exhausted teachers, and declining educational quality will harm future economic and workforce development.
  • Solving this crisis requires urgent action, from better teacher training to improved salaries and working conditions to attract more people to the profession.
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Share of Africa’s debt by duration (2023 - 2028)
  • By 2028, 76.4% of Africa’s debt will be long-term, up from 75% in 2023.
  • The share of long-term debt will consistently rise each year.
  • Short-term and IMF debts will shrink to 23.6% by 2028, indicating reduced reliance on short-term borrowing.
  • The trend towards long-term debt reduces the immediate financial strain on governments but requires careful management to avoid excessive interest accumulation.
  • Countries must ensure that extended debt periods are matched with productive investments to justify future repayments.
  • A higher share of long-term debt could expose African economies to potential interest rate hikes in the future.
  • While long-term borrowing offers temporary relief, debt sustainability remains a key issue that policymakers must address.
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Total number of additional primary and secondary teachers needed by region by 2030
  • Sub-Saharan Africa faces the most severe teacher shortage, needing over 15 million educators by 2030, more than any other region.
  • Southern Asia has the second-highest demand, requiring 7.78 million teachers, highlighting a major education gap in fast-growing economies.
  • Europe & Northern America also need 4.83 million teachers, proving that even developed regions struggle with teacher shortages.
  • South-Eastern Asia (4.54M), Northern Africa & Western Asia (4.26M), and Eastern Asia (3.28M) are all battling significant shortages, showing a global education crisis.
  • Even smaller regions like Oceania (0.28M) and Central Asia (0.75M) require thousands of teachers, emphasising that no region is immune to this issue.
  • If action isn’t taken now, millions of children will face overcrowded classrooms and lower educational quality, potentially stunting economic growth and workforce readiness for future generations.
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  • DR Congo holds the largest forest area in Africa, but it declined by nearly 33,000 km² from 2019 to 2022.
  • Angola lost over 16,000 km² of forest, decreasing from 671,624 km² to 654,972 km².
  • Tanzania, Zambia, and Mozambique forests recorded declines, though at different rates.
  • Mozambique has the smallest forest area among the top countries, standing at 362,673 km² in 2022.
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  • The majority of Nigerian crypto holders (70.6%) have balances below $100
  • Only 4.4% of Nigerians hold over $1,000 in their crypto wallets, indicating low high-value ownership
  • Wallets with balances between $100 and $500 account for 19.4%, showing moderate adoption
  • The data highlights that most Nigerians engage with crypto at a low-value level, possibly due to financial limitations or speculative testing
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- YouTube generated $7B in ad revenue in 2017, which jumped to $11B in 2018, an approximate 57% increase in just one year.
- By 2019, revenue reached $15B, reflecting steady growth as digital ad spending increased.
- Between 2020 and 2021, revenues leaped from $20B to $29B, marking a remarkable 45% year-over-year increase.
- Despite a plateau at $29B in 2022, revenue rebounded to $32B in 2023 and climbed to $36B by 2024.
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- LinkedIn's revenue doubled from $2.3 billion in 2017 to $5.3 billion in 2018, marking a powerful initial surge.
- By 2019, the revenue reached $6.8 billion, indicating a consistent and reliable growth pattern.
- Between 2020 and 2022, the revenue climbed from $8.1 billion to $13.6 billion, showcasing a period of rapid expansion.
- By 2024, revenue soared to $16.4 billion, nearly seven times the 2017 figure, reflecting a highly effective monetisation strategy.
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- Monthly active users tripled: The user base grew from 38 million to 117 million, reflecting a significant expansion in overall reach.
- Daily engagement quadrupled, increasing from 8.5 million users to 40.5 million users, indicating a deeper and more consistent user engagement.
- Paid subscribers skyrocketed: A dramatic rise from 900,000 paid subscribers to 9.5 million paid subscribers highlights an exceptional monetisation success.
- The most pronounced growth occurred from Q1 2023 onward, emphasizing a period of rapid adoption and conversion.
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  • Egypt and Algeria dominate the top spots, reflecting their significant military investments and strategic importance in North Africa.
  • Nigeria and South Africa follow, representing West and Southern Africa, respectively.
  • Countries like Ethiopia, Angola, and the DRC have notable military capabilities but face internal challenges that may impact their effectiveness.
  • Kenya and Chad have relatively weaker militaries, though they still play important roles in their respective regions.
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  • Shoprite leads in geographical presence, with stores in 13 Nigerian states, followed by Marketsquare with 11 states.
  • Everyday Supermarket is the only other chain with a presence in at least five states, while the majority of other brands are in just four or fewer states.
  • Most retail chains in Nigeria remain regionally concentrated, with only a few achieving significant national coverage.
  • The presence of only a few nationwide chains may present an opportunity for expansion by emerging retailers.
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  • Bokku! Mart dominates the retail landscape with 123 locations, nearly three times the count of the second-largest chain, Addide, which has 44 stores
  • Marketsquare, Justrite, and Shoprite round out the top five with 36, 31, and 23 stores, respectively, indicating a competitive yet fragmented retail sector
  • Most retail chains have fewer than 25 stores, with 13 out of the 18 listed having fewer than 15 stores
  • Traditional supermarket names like Shoprite and Game face competition from local brands
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  • 2G remains the dominant network, covering 94.14% of Nigeria’s population, ensuring basic connectivity across the country.
  • 3G has strong penetration at 89.42%, serving as a bridge between legacy and modern networks.
  • 4G coverage reaches 84.19%, reflecting growing adoption but still lagging behind older technologies.
  • 5G penetration is extremely low at just 11.80%, indicating that its rollout is still in its infancy and mostly limited to urban areas.
  • The high coverage of older networks suggests continued reliance on legacy infrastructure, particularly in rural and underserved areas.
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  • Glo is the only Nigerian mobile operator that prioritises tower ownership.
  • It owns 8,550 towers, far exceeding its competitors combined.
  • MTN, 9mobile, and Airtel own 286, 86, and 61 towers, respectively.
  • Most operators lease towers from third-party providers like IHS Towers and American Tower Corporation, while Glo prefers to control its infrastructure.
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  • IHS Towers is the largest tower infrastructure provider in Nigeria, with 18,925 towers in 2023.
  • IHS Towers controls 62.3% of the collocated telecom towers in the country.
  • ATC Nigeria follows, operating 8,270 towers, significantly behind IHS Towers.
  • Other players include Africa Mobile Networks (1,326 towers) and smaller firms (1,852 towers).
  • The Nigerian tower market is highly consolidated, with IHS and American Tower Corporation dominating the space.
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  • MTN dominates submarine fibre optic deployment among GSM operators in Nigeria, increasing its network from 1,500 km in 2018 to 17,984 km in 2022
  • Glo had the earliest and largest submarine fibre deployment, peaking at 19,200 km in 2012, but later scaled down to 9,800 km from 2014 onwards
  • Airtel has not invested in submarine fibre, with its network remaining below 25 km throughout the period
  • 9mobile has not deployed any submarine fibre cable since 2012
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