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Popular Insights
  • GSM subscribers in Nigeria only recorded three year-on-year drops in the past 11 years

    As of March 2024, there were 219m subscribers in Nigeria's GSM market which is dominated by three players each with over 20% market share. More than 40 mobile virtual network operators (MVNOs) have been licensed to date, all of whom will rely on the infrastructure of the country's four mobile network operators to offer their services.

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    Miss Universe - Top countries by the number of wins since 1952
    • 2000–2005: Of the titles, two went to Venezuela and one to India and Puerto Rico. India's win in 2000 marked its first Miss Universe title.
    • 2006–2010: Mexico, Venezuela, and Puerto Rico each managed to win a single contest. Mexico's win in 2010 was particularly historic, given that it was the first time the country won the title of Miss Universe.
    • 2011–2015: While the Philippines and Venezuela each won two titles, Colombia took one.
    • 2016–2020: Mexico and South Africa managed one victory each; South Africa had consecutive victories in 2017 and 2019.
    • 2021–2024: India, Mexico, South Africa, and Denmark each secured one win. This win for India in 2021 is the third Miss Universe title in the country.
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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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    A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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    Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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  • Per projections made by Goldman Sachs, China should lead the global economy in terms of GDP by the year 2075, closely followed by India and the US. Nigeria and Egypt are the only African countries expected to be in the top 15 by that time.

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  • Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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Other Insights
  • Wizkid's Morayo leads the pack with 12.12 million first-day streams—30% more than the runner-up, 5ive (9.29M).
  • The top three singles (Morayo, 5ive, Lungu Boy) together account for 27.29M streams, or 45% of the combined 46.75M total.
  • Streams fall nearly 50% between 3rd (5.88M) and 4th place (Timeless, 4.91M), highlighting a sharp mid-chart taper.
  • Even #10 (S2) amassed over 2M first-day spins, showing strong baseline engagement across diverse artists.
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Key Takeaways: 

  • The US' trade deficit with Nigeria narrowed significantly, shifting from a $5.14 billion deficit in 2017 to a $1.69 billion surplus in 2024.
  • US goods exports to Nigeria reached $4.2 billion in 2024, representing a 92% increase from the $2.2 billion recorded in 2017.
  • US goods imports from Nigeria totalled $5.9 billion in 2024, a 20% decrease from the $7.3 billion recorded in 2017.
  • The COVID-19 pandemic severely disrupted bilateral trade in 2020, but both imports and exports began recovering steadily from 2021 onwards.
  • By 2024, trade had rebounded substantially, with US imports from Nigeria reaching $5.87 billion and exports to Nigeria reaching $4.17 billion.
  • Despite experiencing persistent trade deficits from 2017 through most of the period, the US achieved trade surpluses with Nigeria in 2020 and 2021.
  • Total goods trade between the US and Nigeria ranged from $4 billion to approximately $10 billion.
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Key takeaways:

  • Zenith Bank Plc led the profitability ranking with a Profit After Tax (PAT) of ₦1.03 trillion.
  • Guaranty Trust Holding Company followed closely with ₦1.02 trillion in PAT.
  • Each of the top six banks recorded profits exceeding ₦600 billion.
  • The total PAT for the top ten banks rose by 53%, from ₦3.39 trillion in 2023 to ₦5.54 trillion in 2024.
  • FCMB Group Plc was the only bank among the top ten to record a year-on-year decline in PAT.
  • Ecobank, First Holdco, Fidelity Bank, and Wema Bank each recorded over 100% growth in PAT compared to 2023.
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Key takeaways:

  • Ecobank Transnational Incorporated ranks first with total assets of ₦43.3 trillion, marking a 67% increase from 2023.
  • Access Holdings Plc ranked the second-largest bank in 2024, as against the first in 2023.
  • The combined assets of the top five banks amount to ₦171.6 trillion, a 55% increase from 2023.
  • These five institutions represent the largest players in Nigeria’s banking sector by total assets as of 2023 and 2024.
  • The increase in total assets of the top ten banks ranges from 34% to 67% year on year.
  • The assets of the top ten listed public banks rose by 54% in 2024.
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Global monthly cellular data usage by mobile application category (Jan. 2025)
  • Video apps consumed 75.86% of the total global mobile data, making them by far the largest data users.
  • Social networking apps accounted for 7.84% of the total data usage, translating to 11.52 exabytes.
  • The "Others" category, which includes smaller app groups, made up 10.48% of global mobile data usage.
  • Software updates consumed 2.73% of the global mobile data volume, equivalent to 4.01 exabytes.
  • Web browsing took up 1.42% of mobile data use globally, accounting for 2.09 exabytes.
  • Audio apps like streaming music services accounted for 1.20% of the total mobile data usage.
  • File sharing applications consumed just 0.47% of the mobile data globally, indicating a relatively small share compared to other categories.
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Popes in the history of the papacy by their country of origin (as of 2024)
  • Italy alone accounts for 217 popes, dominating papal history more than any other region or country.
  • France, the second-most represented, has had only 16 popes, which is fewer than one-tenth of Italy's total.
  • Germany and Syria have had 6 and 5 popes respectively, reflecting early and medieval Church dynamics.
  • Africa has had just 3 popes.
  • Modern nations like Argentina, Poland, and the Netherlands have produced only 1 pope each.
  • Israel (3), Greece (4), and Turkey (2) are notable for their ancient Christian histories but limited papal presence in modern times.
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  • Nigeria spent $6 million on its first post-independence census in 1962.
  • There is no publicly available data on the amount spent during the 1991 census.
  • By 2006, census spending had surged to $266 million, highlighting a significant increase in the cost of national population counts.
  • The budget for the upcoming 2025 census has not yet been disclosed.
  • In April 2025, President Tinubu inaugurated the National Census Committee and gave a three-week deadline to submit a detailed report.
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Key takeaways:

  • Kano State received the highest allocation at ₦1.23 billion, accounting for 5.7% of the total NPHCDA Gateway fund.
  • Katsina followed closely with an allocation of nearly 4%.
  • Five of the top ten recipient states are from Southern Nigeria, while the other five are from the Northern part of Nigeria.
  • Southern states (Osun, Oyo, Anambra, Akwa Ibom, and Imo) featured prominently, together receiving approximately 19% of the total disbursement.
  • The top ten states collectively received ₦8.30 billion, representing 38.6% of the total fund.
  • In total, ₦21.51 billion was disbursed to all states under the NPHCDA Gateway in 2024.
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  • India led globally for 21 of 24 years, followed by China (2) and Mexico (1)
  • No African country ever topped global remittance inflow rankings
  • Nigeria ranked among the top 10 recipients for several of the years
  • India’s dominance reflects its large global diaspora and steady labour migration
  • China’s brief lead came in the early 2000s but it was overtaken quickly
  • Mexico in the top spot for one year was tied to strong remittance links with the US
  • The top countries rarely changed, showing a stable global remittance pattern
  • Most global leaders have large populations abroad in high-income economies
  • Global remittances remain a major economic lifeline for developing countries
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  • Egypt had the highest total remittance inflows across all years in the dataset.
  • Nigeria was consistently among the top 3 recipients every year, topping the chart for 13 years.
  • Morocco and Ghana showed strong, stable inflows throughout the 2000–2023 period.
  • Kenya and Senegal experienced some of the fastest remittance growth from 2000 to recent years.
  • Rwanda had high percentage growth, though starting from a small base.
  • A noticeable dip occurred in 2020 for most countries, likely linked to COVID-19 — followed by recovery in 2021 and 2022.
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Key takeaways:

  • Kano State received the highest individual allocation, totalling ₦1.43 billion, which accounts for 6% of the overall disbursement.
  • The North-West region received the largest regional share, with ₦7.16 billion of the total NHIA Gateway Fund.
  • The South-West received the smallest regional allocation, amounting to nearly 10% of the total.
  • The top ten recipient states collectively received ₦10.07 billion, representing 42.1% of the entire fund.
  • The Southern regions collectively received 42% of total disbursement.
  • The total NHIA Gateway Fund disbursed in 2024 amounted to ₦23.92 billion.
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Key Takeaways:

  • Kaduna led national corn production on average, contributing 8% of total output, between 450,000 and 947,000 metric tons.
  • Niger, Gombe, Borno, Plateau, and Taraba followed closely, each accounting for 5–6% of the total output on average.
  • Corn production is heavily concentrated in the North-Central and North-East regions.
  • Kaduna and Niger together accounted for 14% of Nigeria’s corn output on average.
  • The top 10 corn-producing states, all located in northern Nigeria, on average contributed 47% of the national total.
  • Southern states such as Osun and Ondo contributed modest but notable shares, each representing 3% of national production on average.
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Share of women members of the national parliament (upper and lower chambers), African top and bottom 10 countries (2024)
  • Rwanda leads Africa in female parliamentary representation with 61.3% women in its national legislature.
  • Nigeria has the lowest representation of women in parliament across the continent at just 4.3%.
  • South Africa and Cabo Verde also boast high female parliamentary shares, with 44.7% and 44.4% respectively.
  • Four of the top 10 countries have more than 40% women in their national assemblies.
  • Only five countries in the bottom 10 have over 10% female representation.
  • The gap between the top and bottom countries is massive: a nearly 57-percentage-point difference between Rwanda and Nigeria.
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All-time most popular TV shows (non-English-language content) by the number of views in their first 91 days on Netflix, global top 10
  • Squid Game (Seasons 1 and 2) dominates with 457.8 million combined views, securing the top two spots globally.
  • Money Heist appears three times on the top 10 list—Parts 3, 4, and 5—with 285.2 million combined views.
  • France’s Lupin makes a strong showing, with Part 1 and Part 2 totalling 167.9 million views.
  • The top 10 list spans shows from Korea, Spain, France, Mexico, and Colombia, indicating Netflix’s successful global strategy.
  • Latin American thrillers like Who Killed Sara? and La Palma feature prominently, proving demand for drama-rich storytelling.
  • All shows on the list surpassed 50 million views each in just 91 days, showing rapid global consumption patterns.
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All-time-most-popular-movies-non-English-language-content-by-the-number-of-views-in-their-first-91-days-on-Netflix-global-top-10
  • Troll leads with 103 million views, making it the most-watched non-English movie on Netflix in its first 91 days.
  • Under Paris follows closely with 102.3 million views, proving France's influence in Netflix's global content slate.
  • Society of the Snow (98.5M) and Nowhere (85.7M) show how survival and human drama resonate deeply with audiences worldwide.
  • Dystopian themes remain popular, with The Platform (82.8M) drawing strong viewership through intense, minimalist storytelling.
  • Five out of the top 10 movies pulled in more than 80 million views each, highlighting a huge appetite for international cinema.
  • Latin America and Europe dominate the list, with films from Spain, France, and Norway also attracting global attention.
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All-time most popular movies (English-language content) by the number of views in their first 91 days on Netflix, global top 10
  • Red Notice leads with 230.9 million views in 91 days, making it the most-watched English-language Netflix movie to date.
  • Carry-On and Don’t Look Up are close, with 172.1M and 171.4M views respectively.
  • Five of the top 10 movies surpassed 150 million views within their first 91 days on the platform.
  • The Adam Project and Bird Box are tied closely, each drawing around 157 million views.
  • Back in Action and Leave the World Behind also made strong entries with over 140 million views each.
  • The entire top 10 showcases a mix of action, sci-fi, family, and thriller genres, proving Netflix’s broad appeal across demographics.
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All-time most popular TV shows (English-language content) by the number of views in their first 91 days on Netflix, global top 10
  • Wednesday (Season 1) tops the list with 252.1 million views, by far the highest ever for an English-language Netflix series.
  • Stranger Things 4 follows at a distant second with 140.7 million views in the same 91-day window.
  • The limited series Adolescence secured third place with 137.8 million views
  • Monster: The Jeffrey Dahmer Story also performed strongly, gathering 115.6 million views.
  • Bridgerton Seasons 1 and 3 made the list, emphasising the franchise’s popularity.
  • Three of the top 10 shows had under 100 million views, with Stranger Things 3 closing the list at 94.8 million.
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Key Takeaways:
  • South Africa has been the leading wine producer in Africa from 1975 to 2022.
  • Algeria was the top producer from 1961 to 1974 but saw a significant decline in output in later years.
  • South Africa, Algeria, Morocco, and Tunisia have been the dominant wine-producing countries in Africa between 1961 and 2022.
  • On average, eight African countries have engaged in wine production annually during this period.
  • Sub-Saharan nations such as Zimbabwe, Ethiopia, and Tanzania have contributed small but steady wine to Africa’s production in recent decades.
  • Egypt has consistently ranked among Africa’s top wine producers, with its highest production recorded in 2008.
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