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  • Key takeaways:

    • Tecno (23.55%) and Infinix (21.73%) lead the Nigerian mobile market, making up a combined 45.28% of the market share.
    • Samsung (12.36%) is the leading non-Chinese brand, with Apple (9.43%) following closely behind.
    • Xiaomi (7.15%) and Huawei (4.34%) are emerging as significant players in Nigeria's mobile sector.
    • Premium brands such as Samsung (12.36%) and Apple (9.43%) have considerable but smaller market shares compared to their Chinese counterparts.
    • Chinese manufacturers collectively dominate over 60% of the mobile market in Nigeria.
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    From 2006 to 2022, the Nigerian-born immigrant population in the US saw significant growth, increasing from 197.5k to 448.4k. This figure reflects almost a 1% share of the total foreign-born population in the US, which reached 46.2m in 2022.

    Notably, the most rapid increases occurred between 2014 and 2022, with the Nigerian immigrant population jumping from 264.4k to 448.4k.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Africa's sanitation crisis is alarming, with 17 of the top 20 countries having the highest open defecation rates.

    Eritrea (67%), Niger (65%), and Chad (63%) lead, putting millions at risk of disease.

    Even Nigeria, the most populous African country, has 18% of its population practising it.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • top-15-african-countries-by-number-of-medical-doctors-per-10000-people-as-of-2022

    As of 2022, only seven African countries met the WHO's recommended doctor-to-population ratio of 10 doctors per 10,000 people.

    Cape Verde, Seychelles, Libya, Eswatini, Tunisia, Mauritius, and Algeria are leading the way in healthcare accessibility in Africa. However, the continent still averages only 2.6 doctors per 10,000 people.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more
Other Insights
Global active TikTok users by region as of January 2025
 
  • South-Eastern Asia leads globally with 298M TikTok users, making up 18.7% of global users.
  • Nigeria accounts for over 90% of TikTok users in West Africa, with 37.4M out of 41.5M users.
  • Southern America is the second-largest region, boasting 228M users or 14.3% of the global base.
  • Africa's total user share is still growing, with Nigeria’s presence serving as a critical indicator of regional potential.
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Global active Messenger users by region as of January 2025
 
  • South-Eastern Asia accounts for the largest share of global Messenger users at 22.4%.
  • Southern Asia follows with 18.0%, making Asia the core base of Messenger’s global presence.
  • South America ranks third with 13.3%, reflecting Messenger’s strong presence in Latin America.
  • Nigeria alone contributes 5.65 million active users to the global Messenger base.
  • Northern Africa holds 7.2% of global Messenger users, the highest share in Africa.
  • North America represents just 0.5% of global users despite its population.
  • Central Asia and Middle Africa remain the lowest contributors, with 0.1% and 0.4% respectively.
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Global active LinkedIn users by region as of January 2025
 
  • North America holds the largest LinkedIn audience globally, with 277 million users.
  • All African regions combined have fewer users than North America alone—3.3 times fewer, to be exact.
  • Nigeria is one of Africa’s leading LinkedIn countries, with 11 million users as of January 2025.
  • The Caribbean and Central Asia have the lowest usage, with 6.5 million and 3 million users, respectively.
  • Africa’s total user base remains modest despite a large, youthful, and growing workforce.
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Key takeaways:

  • MTN continuously received the most ported-in subscribers, particularly from 2023 to 2025.
  • MTN ported-in subscribers increased from 616 in June 2021 to 5,551 in January 2025.
  • Airtel subscribers from other networks expanded from 360 to 2,414 port-ins (567%) throughout the same period.
  • Airtel experienced significant growth in August-September 2024 and January 2025, with over 2,000 port-ins monthly.
  • Globacom's performance remained low, with fewer than 1,000 port-ins throughout the period.
  • The high number of subscribers switching to MTN indicates a stronger customer preference for MTN, most likely owing to perceived quality or promotional incentives.
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Nigeria’s average daily fuel consumption in litres (2015 - 2024)
 
  • Nigeria’s daily fuel consumption peaked at 66.7 million litres in 2022.
  • Fuel consumption fell to 47.5 million litres in 2023 after the subsidy removal.
  • Consumption rebounded slightly to 51.8 million litres in 2024, but remains far below 2022 levels.
  • Between 2015 and 2022, consumption grew from 48.7m to 66.7m litres daily.
  • 2021 saw a notable increase to 61.9m litres, likely due to economic recovery post-COVID.
  • The lowest recorded consumption in the 10-year period was 47.5m litres in 2023.
  • The post-subsidy dip marks the largest single-year decline in consumption within the observed period.
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Bitcoin’s market capitalisation, monthly average (Jan. 2016 - Jan. 2025)
 
  • Bitcoin’s market cap grew from $6B in 2016 to $2T in 2025 — a 337x increase.
  • In 2021, Bitcoin’s market value peaked at $1.1T before reaching $1.2T in 2022.
  • Bitcoin experienced a sharp drop to around $525B in 2023.
  • Its recovery was strong in 2024, with the market cap rising again to $1.4T.
  • Despite periodic dips, the long-term chart shows a consistent upward growth trend.
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Nigeria’s estimated population share by generation (as of Jan 2025)
 
  • Gen Z and Millennials combined make up just over half of Nigeria’s population at 50.1%.
  • Gen Alpha alone represents 35.6% of the total population — the single largest generational cohort.
  • Gen Z, born between the late 1990s and early 2010s, accounts for 25.8% of Nigerians.
  • Millennials make up 24.3%, maintaining a strong influence across work, culture, and consumer trends.
  • Gen X, typically born between 1965 and 1980, represents only 9.2% of the population.
  • Older generations (Baby Boomers and Silent Generation) account for just 5.1% of the total population.
  • Nigeria’s entire population under the age of 44 (Gen Alpha, Gen Z, and Millennials) represents approximately 85.7% of the total population.
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Share of women members of the national parliament (upper and lower chambers), African top and bottom 10 countries (2024)
 
  • Rwanda leads Africa in female parliamentary representation with 61.3% women in its national legislature.
  • Nigeria has the lowest representation of women in parliament across the continent at just 4.3%.
  • South Africa and Cabo Verde also boast high female parliamentary shares, with 44.7% and 44.4% respectively.
  • Four of the top 10 countries have more than 40% women in their national assemblies.
  • Only five countries in the bottom 10 have over 10% female representation.
  • The gap between the top and bottom countries is massive: a nearly 57-percentage-point difference between Rwanda and Nigeria.
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All-time most popular TV shows (non-English-language content) by the number of views in their first 91 days on Netflix, global top 10
 
  • Squid Game (Seasons 1 and 2) dominates with 457.8 million combined views, securing the top two spots globally.
  • Money Heist appears three times on the top 10 list—Parts 3, 4, and 5—with 285.2 million combined views.
  • France’s Lupin makes a strong showing, with Part 1 and Part 2 totalling 167.9 million views.
  • The top 10 list spans shows from Korea, Spain, France, Mexico, and Colombia, indicating Netflix’s successful global strategy.
  • Latin American thrillers like Who Killed Sara? and La Palma feature prominently, proving demand for drama-rich storytelling.
  • All shows on the list surpassed 50 million views each in just 91 days, showing rapid global consumption patterns.
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All-time-most-popular-movies-non-English-language-content-by-the-number-of-views-in-their-first-91-days-on-Netflix-global-top-10
 
  • Troll leads with 103 million views, making it the most-watched non-English movie on Netflix in its first 91 days.
  • Under Paris follows closely with 102.3 million views, proving France's influence in Netflix's global content slate.
  • Society of the Snow (98.5M) and Nowhere (85.7M) show how survival and human drama resonate deeply with audiences worldwide.
  • Dystopian themes remain popular, with The Platform (82.8M) drawing strong viewership through intense, minimalist storytelling.
  • Five out of the top 10 movies pulled in more than 80 million views each, highlighting a huge appetite for international cinema.
  • Latin America and Europe dominate the list, with films from Spain, France, and Norway also attracting global attention.
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All-time most popular movies (English-language content) by the number of views in their first 91 days on Netflix, global top 10
 
  • Red Notice leads with 230.9 million views in 91 days, making it the most-watched English-language Netflix movie to date.
  • Carry-On and Don’t Look Up are close, with 172.1M and 171.4M views respectively.
  • Five of the top 10 movies surpassed 150 million views within their first 91 days on the platform.
  • The Adam Project and Bird Box are tied closely, each drawing around 157 million views.
  • Back in Action and Leave the World Behind also made strong entries with over 140 million views each.
  • The entire top 10 showcases a mix of action, sci-fi, family, and thriller genres, proving Netflix’s broad appeal across demographics.
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All-time most popular TV shows (English-language content) by the number of views in their first 91 days on Netflix, global top 10
 
  • Wednesday (Season 1) tops the list with 252.1 million views, by far the highest ever for an English-language Netflix series.
  • Stranger Things 4 follows at a distant second with 140.7 million views in the same 91-day window.
  • The limited series Adolescence secured third place with 137.8 million views
  • Monster: The Jeffrey Dahmer Story also performed strongly, gathering 115.6 million views.
  • Bridgerton Seasons 1 and 3 made the list, emphasising the franchise’s popularity.
  • Three of the top 10 shows had under 100 million views, with Stranger Things 3 closing the list at 94.8 million.
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  • Black River, Mauritius, saw the fastest growth in millionaires: more than 105% over 10 years, adding about 560 new millionaires.
  • Marrakech, Morocco, grew by 67%, gaining roughly 680 millionaires from tourism and luxury real estate.
  • Whale Coast, South Africa, added around 600 millionaires with 50% growth, driven by lifestyle migration.
  • Cape Winelands, South Africa, gained about 1,100 millionaires, growing 42% over the decade.
  • Cape Town grew more modestly at 33%, but had the largest absolute gain—over 2,100 millionaires—reaching 8,500 total.
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  • US imports from Africa jumped 24% to $23.4 billion in H1 2025 despite tariffs.
  • Egypt led gains, doubling its surplus with the US to $2.73 billion.
  • Nigeria swung into a $576 million surplus, reversing last year’s deficit.
  • South Africa’s deficit with the US nearly doubled to $6.32 billion, dragging the overall balance.
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  • Africa’s population grew by 580.4%, from 228M in 1950 to 1.6B in 2025, making it the fastest-growing continent.
  • Asia remains the most populated continent, reaching 4.8B people in 2025, up from 1.4B in 1950.
  • Europe’s growth has been the slowest, at just 35.6%, rising from 549M to 744M.
  • Latin America & the Caribbean grew by 298%, from 168M to 668M.
  • North America more than doubled its population, growing by 130.7% from 168M to 388M.
  • Oceania saw a 270% increase, though it remains the least populated continent at 47M people.
  • Africa’s population is now more than double Europe’s, a major demographic shift compared to 1950.
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  • Morocco’s GDP per capita has shown a fluctuating pattern in the last 25 years, with periods of steady growth and also fall.
  • The years 2003–2008 stand out as a high-growth phase, with GDP per capita rising rapidly from $1,941.9 to $3,183.2.
  • In 2021, a dramatic 15.9% rebound took GDP per capita up to $3,785.9.
  • In 2024, nominal GDP per capita stood at $3,993.4.
  • The last 25 years depict a more than twofold increase in Morocco’s GDP per capita, moving from $1,499.1 to $3,993.4.
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  • Egypt remained the lead African country with the highest number of international scholars in the US, with 942 recorded in the 2023/2024 academic session.
  • As of the 2023/2024 academic session, 4,679 international scholars in the United States of America are from Africa.
  • A total of 931 international scholars in the US as of the same session are from Nigeria.
  • Africa produced 4.2% of the international scholars in the US for the session under review.
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  • Nigeria has been the second leading source of African scholars in the US since 2008/09 to 2023/24, after overtaking South Africa.
  • By the 2023/24 academic session, the number of Nigerian scholars in the US reached 931.
  • Given past trends, it’s not unrealistic to predict that Nigeria could surpass Egypt in the near future, just as it did South Africa.
  • Approximately 20% of the African scholars in the US are Nigerians.
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