December 2024 saw the highest year-on-year increase in average movie ticket prices

Key takeaways

  • December 2024 saw the biggest year-on-year increase in average movie ticket price since the 38.5% increase in 2021.
  • Cinema ticket prices in Nigeria have maintained an upward price trend since 2018, increasing by over 300%.
  • Since 2021, average ticket prices in December have maintained double-digit increases over 30% annually.
  • 2024's average ticket price was 17% below projections.

December is usually a busy month at cinemas and many public entertainment spaces. However, the steady increase in the price of movie tickets impacts the pockets of cinema-goers in Nigeria.
Since 2018, the average ticket price in December has increased by over 300%, with cinema-goers paying 4x more for a ticket in 2024. Since 2021, ticket prices in December have increased significantly on an annual basis, with 2024 recording the highest increase of 45%. While 2024's December average is the highest to date, it was 17% below Nile Entertainment's projection of ₦6,107, a relief for Nigerian cinema-goers.

Source:

Nile Entertainment, Filmone Entertainment

Period:

2018-2024
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Lagos alone accounted for 53.6% of Nigeria’s 2024 box office revenue
  • Lagos led Nigeria’s box office with ₦5.8 billion in revenue, generating more revenue than all other regions combined.
  • The South-South emerged as the strongest market outside Lagos, contributing ₦2.1 billion, nearly 50% more than the South-West.
  • Abuja outperformed all three northern zones combined, earning ₦852 million, which is nearly four times their total revenue.
  • Cinema penetration in northern Nigeria remains weak, with the North-East contributing only ₦2.4 million—less than 0.05% of the national total, highlighting a significant gap in cinema infrastructure and audience engagement.

Filmhouse Cinemas earned the highest gross box office revenue in 2024
  •  The three largest cinema chains in Nigeria grossed over ₦7.6 billion naira combined in 2024 from Anglophone West Africa
  • EbonyLife Cinemas made the highest amount of any single cinema location
  • Filmhouse Cinemas has maintained the highest box office revenue for seven years
  • At ₦3.3 billion naira, Filmhouse's 2024 revenue is the highest ever recorded by a cinema chain in the region

Nigeria alone accounts for 92% of cinema screens in Anglophone West Africa
  • Nigeria alone holds 89% of all cinema locations and 92% of all screens in the region.
  • Ghana is the second-largest market but has only seven locations and 18 screens, significantly trailing behind Nigeria.
  • Sierra Leone has four cinema locations and eight screens, while Liberia has just one location with two screens, highlighting the limited cinema infrastructure in both countries.
  • The overwhelming concentration of cinema infrastructure in Nigeria reflects its established film industry and audience demand.

Deadpool & Wolverine was the highest-grossing foreign movie at Nigerian cinemas in 2024
  • Four of 2024's top-grossing movies in Nigeria were not among the top 15 globally, showing a local preference for some movies.
  • The world's highest-grossing 2024 movie, Inside Out 2, underperformed in Nigeria
  • Movie franchises and sequels dominated the list, as only two movies were neither a sequel nor part of a franchise.
  • The top 15 foreign titles at the Nigerian box office grossed ₦3.95 billion, more than the top local title's ₦3.37 trillion.

A Nollywood movie has crossed the ₦1 billion mark for two consecutive years
  • The highest-grossing Nollywood movie has grown from a modest ₦30 million in 2009 to over ₦1 billion in 2023.
  • Since 2016, Nollywood's highest-grossing movie at the local box office has stayed above ₦250 million.
  • Four of Nollywood's highest-grossing movies in the past five years have been produced by Funke Akindele.

Everybody Loves Jenifa was the only movie to gross over ₦1 billion in 2024
  • Nigeria's box office is still dominated by foreign titles, with only four local titles in the top ten movies.
  • A local title, Everybody Loves Jenifa, was the highest-grossing movie, exceeding ₦1 billion.
  • The world's highest-grossing movie, Inside Out 2, did not make it to Nigeria's top ten movies.

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