Key Takeaways:

• The United States exported $318.7 million worth of agricultural products to Nigeria in 2024.
• Wheat accounted for nearly half of the US' agricultural exports to Nigeria, valued at $148 million.
• The trade balance substantially favours the United States, with exports to Nigeria ($318.7 million) nearly double imports ($114.7 million).
• The top three products account for 74.49% of all agricultural exports to Nigeria.

Key Takeaways:

• Oilseed meal and cake constituted the United States' largest agricultural import from Nigeria, valued at $29.9 million.
• Total US agricultural imports from Nigeria in 2024 amounted to $114.7 million.
• Cocoa beans represented 19% ($21.8 million) of Nigeria's agricultural exports to the US.
• Oilseed, cocoa, and tea collectively accounted for 59% of the total agricultural exports from Nigeria to the United States.

Key takeaways:

• Revenue grew impressively from ₦27.8 billion in 2015 to ₦129.2 billion in 2024, a 364% increase.
• The company recorded profitable years between 2017 and 2022, peaking at ₦1.15 billion profit in 2015.
• From 2015 to 2019, the company maintained consistent single-digit growth, averaging 9% each year.
• The revenue more than tripled between 2020 and 2024, reaching ₦129 billion in 2024.
• Losses were recorded in 2016, 2023, and 2024.
• Despite revenue more than doubling between 2022 and 2024, profitability reduced dramatically.

• Rwanda is a global leader in gender-inclusive governance, with nearly two-thirds (63.8%) of its parliament occupied by women.
• Latin American nations dominate the list, with Cuba (55.7%), Nicaragua (55.0%), and Mexico (50.2%) showing strong female political participation.
• The UAE stands out as the only Middle Eastern country in the top 10, achieving 50% female representation.
• Despite being a high-income European nation, Monaco has the lowest representation among the top 10, with women holding only 45.8% of seats.

• Only 4 countries have ever topped global oil production since 1973: the US, USSR, Saudi Arabia, and Russia.
• The USSR and Saudi Arabia each led for 17 years, while Russia held 9 and the U.S. reclaimed the top with 8 years, mostly after the shale boom.
• Top producers have peaked at 9–12 million barrels/day, but the US once dropped as low as 5 million in the 2000s.
• Nigeria peaked at 2.5 million barrels/day in 2005 and 2011, but never reached the top five.
• Global crude oil production grew by over 26 million barrels per day between 1973 and 2023—an increase of nearly 47% over 50 years.

Key takeaways:

• Revenue grew by 402% over a decade, from ₦14 billion in 2015 to ₦70 billion in 2024.
• The company witnessed an extraordinary post-pandemic recovery, with 111% revenue growth in 2021.
• There was a consistent strong performance from 2021-2024, with revenue more than tripling.
• Transcorp Hotels recorded a profit of ₦14.9 billion in 2024, representing a 326% increase from 2015.
• Despite setbacks, Transcorp Hotels’ performance improved notably from 2021 onward, marking strong growth.

Key takeaways:

• Despite a profit after tax record of ₦65.5 billion in 2024, Oando Plc recorded a negative growth rate from 2015.
• The company faced significant profit losses for several years, with notable improvements in 2021 and 2024.
• Profit after tax fluctuated, with a notable improvement in 2024, reaching ₦65.49 million.
• The year-on-year growth rate of 148% in 2022 indicates great market positioning.
• From ₦477.1 billion in 2020 to ₦4.1 trillion in 2024, Oando Plc's revenues increased by 764%.

• With nearly four hours daily, mobile internet is the primary way people interact with content.
• At 3 hours and 13 minutes daily, TV remains relevant but is being outpaced by mobile consumption.
• With 2 hours and 21 minutes daily, platforms like Instagram, TikTok, and X are where people spend much of their mobile time.
• Digital press consumption (58 minutes daily) outpaces traditional print (42 minutes), signalling a continued decline in physical media.
• Users spend 1 hour 25 minutes on music streaming, but gaming consoles only see 1 hour and 3 minutes, showing that on-the-go entertainment is preferred.
• With podcasts at 52 minutes and radio at 51 minutes, audio content is still relevant but not as dominant as video and social media.

• Southern Africa is the global leader in mobile connectivity, with 183% mobile connections compared to its population, significantly ahead of all other regions.
• The world’s most connected regions are outside North America and Western Europe, with Eastern Europe (144%), Eastern Asia (133%), and Southern Europe (131%) leading the charge after Southern Africa.
• Africa is deeply divided in mobile adoption. While Southern Africa dominates, Eastern Africa (79%) and Middle Africa (66%) have a lower penetration.
• Some regions have more mobile connections than people. The fact that multiple regions exceed 100% connectivity means that many individuals own multiple SIM cards, a trend driven by business needs, mobile money, and telecom competition.
• Western Africa, at 85% connectivity, is doing better than Eastern Africa but still lags behind the global average, signaling potential for more growth in mobile adoption.

• Generation Alpha is the largest generation, making up 24.4% of the global population.
• Gen Z and Millennials still hold strong influence, comprising 22.9% and 21.2% of the global population.
• The Baby Boomer generation (12.8%) is gradually declining, which will impact industries like retirement services, healthcare, and wealth distribution.
• The Silent Generation is now just 2% of the population, highlighting the demographic shift away from the older generations.
• Generation X, at 16.7%, remains a crucial but often overlooked group, balancing leadership roles in business and governance while supporting both older and younger generations.
• The rise of Generation Alpha signals the dawn of an even more digital-native world, shaping the future of education, marketing, and work environments.
• With Millennials, Gen Z, and Gen Alpha making up nearly 70% of the population, the global workforce, economy, and social dynamics will see rapid transformation in the coming years.

• Social media is not optional; it’s universal, with 93% usage globally.
• Traditional broadcast TV still sees 89.7% usage, and streaming TV (77.1%) isn’t far behind.
• Individuals consume online news more than physical newspapers.
• 66.4% still tune in to radio, showing that audio content still has a loyal base.
• At 65.3% usage, platforms like Spotify and Apple Music are not just for entertainment; they’re part of people’s routines.
• With 63.7% global engagement, podcasts are now a core part of modern media usage.

• From an average of 4.33% in 1981–2001 to just 1.58% in 2002–2024, Nigeria’s capital expenditure as a percentage of GDP has more than halved.
• The early 2000s marked a major turning point. After peaking at 9.1% in 1999, capital spending nosedived, rarely surpassing 2% in the last two decades.
• Recent figures show Nigeria’s capital expenditure hovering around 1–2% of GDP.
• The data suggests a move away from infrastructure investments, potentially prioritising recurrent expenditure such as salaries and overheads.
• Low capital spending can slow infrastructure development, limiting productivity, economic expansion, and foreign investment attractiveness.
• If Nigeria is to achieve sustainable growth, there needs to be a renewed focus on capital investments to drive industrialisation, improve public services, and create jobs.