Generation Alpha has now surpassed all other generations, making up 24.4% of the global population

Key takeaways:

  • Generation Alpha is the largest generation, making up 24.4% of the global population.
  • Gen Z and Millennials still hold strong influence, comprising 22.9% and 21.2% of the global population.
  • The Baby Boomer generation (12.8%) is gradually declining, which will impact industries like retirement services, healthcare, and wealth distribution.
  • The Silent Generation is now just 2% of the population, highlighting the demographic shift away from the older generations.
  • Generation X, at 16.7%, remains a crucial but often overlooked group, balancing leadership roles in business and governance while supporting both older and younger generations.
  • The rise of Generation Alpha signals the dawn of an even more digital-native world, shaping the future of education, marketing, and work environments.
  • With Millennials, Gen Z, and Gen Alpha making up nearly 70% of the population, the global workforce, economy, and social dynamics will see rapid transformation in the coming years.

The world has entered a new demographic era. Generation Alpha has surpassed all other generations, making up 24.4% of the global population. Born from 2013 onward, these young digital natives are already shaping the future with their unique consumption patterns, tech-savviness, and evolving expectations. This shift highlights a changing population dynamic and a growing influence that will define economies, businesses, and societies in the decades to come.
As Millennials and Gen Z still hold significant portions of the global population at 21.2% and 22.9%, respectively, businesses and policymakers must navigate a multigenerational world. However, the dominance of Generation Alpha is inevitable, and understanding their future needs will be key for brands, education systems, and governments alike.

Source:

United Nations

Period:

2025
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