An impressive 93% of internet users worldwide engage with social media

Key takeaways:

  • Social media is not optional; it’s universal, with 93% usage globally.
  • Traditional broadcast TV still sees 89.7% usage, and streaming TV (77.1%) isn’t far behind.
  • Individuals consume online news more than physical newspapers.
  • 66.4% still tune in to radio, showing that audio content still has a loyal base.
  • At 65.3% usage, platforms like Spotify and Apple Music are not just for entertainment; they’re part of people’s routines.
  • With 63.7% global engagement, podcasts are now a core part of modern media usage.

A whopping 93% of internet users globally are active on social media. That means almost everyone online is scrolling, sharing, or chatting on platforms like Instagram, Facebook, TikTok, and X. Whether it’s for information, entertainment, or just to pass time, social media has become very important in the global digital life. Traditional forms of media like linear TV, print press, and radio are still hanging on, but the gap is widening fast. Online streaming, podcasts, digital news, and music apps now also hold major ground in the content landscape.

Source:

Global Web Index (GWI)

Period:

2024
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