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Popular Insights
  • Between 2010 and 2022, Nigeria imported 245 billion litres of Premium Motor Spirit (PMS), popularly called petrol, with the highest imports recorded in 2022. Here is the volume of PMS imported into the country in 13 years from 2010.

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    Jumia Group's quarterly active customers recorded steady growth for five consecutive quarters between Q1 2019 and Q2 2020. It also recorded growth in orders for three consecutive quarters in the same period. Jumia recorded its biggest percentage drop in active customers in Q4 2020.
    The eCommerce giant's biggest order volume was recorded in Q4 2021 with 11.3 million, followed by 10.3 million in Q2 2022. Q4 2021 and Q2 2022 were the only times that Jumia's order volume hit 8 figures in a quarter since Q1 2019.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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  • Only 8% of South Sudan's population had access to electricity as of 2021, representing Africa's lowest percentage. Although eight countries boasted between 90% and 100% access to electricity, more than 50% of the population of 24 other countries were without electricity.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more

Other Insights
1. With a brand value of $574.6B, Apple maintains a commanding lead, outpacing Microsoft by over $113.5B and reinforcing its position as the world’s most influential brand.
2. The top four brands (Apple, Microsoft, Google, Amazon) are all tech giants, collectively amassing over $1.8 trillion in brand value, proving technology remains the most valuable industry.
3. TikTok ($105.8B) has overtaken Facebook ($91.5B) and Instagram ($79.9B), signaling a shift in digital engagement and consumer preferences towards short-form video content.
4. Four of China’s top banks (ICBC, China Construction Bank, Agricultural Bank of China, and Bank of China) collectively hold $291.5B in brand value, while State Grid leads the energy sector at $85.6B, showcasing China’s growing financial and infrastructure influence.
5. The rapid ascent in brand value of NVIDIA and AI ($87.9B) highlights the increasing importance of AI, semiconductors, and GPUs in shaping the future of technology and computing.
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  • Volatility and risks are the biggest concerns for Nigerians engaging with cryptocurrency, making up 35.7%.
  • Lack of knowledge accounts for 17.5%, highlighting a gap in crypto education and awareness.
  • Difficulty in using apps is the least pressing concern at 6.4%, suggesting that accessibility is not a major barrier.
  • Addressing volatility fears, improving security measures, and expanding financial education could boost confidence in crypto adoption.
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  • The 2025 approved budget is nearly ₦55 trillion, marking a dramatic increase compared to previous years.
  • From 2020 onwards, the budget has seen a rapid upward trend.
  • Nigeria's national budget has consistently grown over the years, with notable jumps in 2016, 2021, and 2025.
  • The most significant year-on-year increase occurred from 2024 to 2025, with a 91% rise.
  • Since 2010, the budget has only decreased in four years (2012, 2014, 2015, and 2019), highlighting a generally upward trend in government spending
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  • Africa's labour force continues to grow significantly, with several countries exceeding 10 million workers in 2023.
  • South Africa, despite its developed economy, has a labour force of 27 million, ranking below Tanzania and Egypt.
  • Nigeria, Ethiopia, and the Democratic Republic of Congo have the largest labour forces in Africa.
  • East Africa remains a major hub, with Kenya and Uganda featuring prominently in the top ten.
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  • Sovereign currency-backed instant payments are rare, suggesting limited adoption of central bank digital currency (CBDC) models.
  • Cross-domain instant payment systems are the most popular, showing a strong push for interoperability across financial platforms.
  • Instant payment systems with only bank participants are still widely used, indicating that traditional financial institutions remain central to digital transactions.
  • Some African countries operate multiple instant payment systems, enhancing financial access through diverse options.
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  • Passenger travel generated the largest share of railway revenue at 63.5%.
  • Pipeline usage accounted for 13.9%, showing that the sector tapped into multiple transport streams.
  • Other income sources were minimal at 2%, highlighting limited ancillary revenue sources.
  • The dominance of passenger fares underscores the importance of commuter travel for railway sustainability.
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  • Train passenger revenue in 2024 reached ₦4.8 billion naira by Q3, already surpassing 2023’s total revenue of ₦4.43 billion.
  • The lowest passenger count was recorded in 2020 at 1.02 million, due to pandemic-related restrictions, but revenue still stood at ₦1.75 billion.
  • The highest revenue in the last six years was in 2021, reaching ₦5.70 billion, with 3.21 million passengers contributing to the surge.
  • Passenger numbers peaked in 2021 at 3.21 million and have steadily declined since, dropping by over one million passengers in just three years.
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  • Japan, South Korea, and Germany collectively host approximately 75% of all U.S. troops stationed abroad.
  • Japan leads with 53K U.S. troops, followed by Germany (35K) and South Korea (24K).
  • The Indo-Pacific (77K) edges out Europe (58K), while the Middle East (5K) holds minimal footholds in regional priorities.
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  • Japan leads with 14 bases. It hosts the most U.S. bases globally, exceeding individual counts in the Philippines (9) and South Korea (8).
  • Asia-Pacific Dominance: The region (Japan, Philippines, South Korea, Australia, and Papua New Guinea) accounts for 41 bases, nearly 1/3 of the global total.
  • The Asia-Pacific region hosts 41 U.S. bases, while Europe (Italy, Germany, Poland, UK) has 23. This indicates a growing strategic pivot towards the Pacific compared to traditional European deployments.
  •  Kuwait (5 bases) stands out as the primary hub for U.S. military operations in the Middle East, highlighting its role as a key staging ground for regional security.
  • The top 10 host countries account for 69 of the 128 total bases (over 53%), meaning nearly half of U.S. overseas bases are spread across the remaining 39 countries.
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  • WhatsApp’s global reach hit 2 billion monthly active users. It’s the undisputed leader in global messaging engagement.
  • WeChat’s regional strength reached 1.3 billion monthly active users, but it is heavily concentrated in some regions, limiting its global monthly activity.
  • Telegram’s rise to 900 million monthly active users and Snapchat’s sticky appeals to 800 million monthly active users revealed high engagement among younger demographics.
  • QQ had 554 million monthly active users, highlighting its significant presence in the messaging market.
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-Google has 10.6x more market share of search engine than the five other market leaders combined.
-Bing accounted for 3.77% of the global search market across all devices, while market leader Google held a search traffic share of around 90.83%.
-Yandex's market share was 2.16%, while Yahoo represented around 1.20%.
-Baidu and DuckDuckGo accounted for a combined market share of less than 2% with each Search engine holding under 1% individually.
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  • Africa's migrant stock continues to rise, with several countries exceeding one million migrants in 2015.
  • Burkina Faso and the Democratic Republic of Congo round out the top ten, with over half a million migrants each.
  • Despite being Africa's youngest country, South Sudan ranked sixth, showing the country's rapid migration growth.
  • South Africa has led since 2010, despite facing fluctuations in the migrant stock.
  • East Africa sees significant migration, with Kenya and Ethiopia both exceeding one million migrants.
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  • An average of ~38,000 RSA accounts use the 25% withdrawal option each year.
  • Total amounts tapped rose from ₦19.1B (2019) to ₦35.5B (2023) as balances grew.
  • Total amount withdrawn from 2017 through Q3 2024 was ₦198.3B.
  • Despite rising amounts, the count of withdrawals fell from ~57,000 in 2017–18 to ~38,000 since 2019.
  • Amount withdrawn jumped by 32% in 2023.
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  • Global cotton production grew by over 160%, from about 9.5 million tonnes in 1961 to 24.8 million tonnes in 2022.
  • China’s Reign: 41 years at number one. Biggest output: 7.62M tonnes in 2007.
  • USA’s Era: 13 years at the top. Peak production: 5.20M tonnes in 2005.
  • USSR’s Legacy: 5 years crowned. Best year: 2.89M tonnes in 1981.
  • India’s Late Charge: Only 3 years at number one, but a huge 6.13M tonnes in 2020.
  • Shift to Asia: In the early decades, USA dominated; now, it’s mostly China and India running the game.
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  • Egypt dominated African cotton production for decades, from the 1960s to the early 2000s, standing far ahead of other African countries in both volume and quality.
  • The early 2000s marked a major turning point, as West African countries — especially Burkina Faso and Mali — began to overtake Egypt in total production.
  • Burkina Faso emerged as the new cotton leader between 2005 and 2015, topping production in key years like 2005, 2006, 2008, 2009, and 2012–2015, and later reclaiming the top spot in 2020 and 2022.
  • Mali built its cotton strength after 2015, becoming Africa’s number one producer multiple times, peaking at over 334,000 tonnes in 2019.
  • Benin and Côte d’Ivoire quietly closed the gap throughout the 2010s, consistently ranking in the top three, even though they didn’t dominate the number one spot.
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Top 10 countries by African Infrastructure Development Index (AIDI), 2024
  • Seychelles leads Africa with a near-perfect AIDI score of 99.77.
  • Egypt and Libya follow with strong performances of 91.43 and 85.84, respectively.
  • Tunisia ranks 6th with a score of 74.18, showing consistent infrastructure growth.
  • Morocco and Algeria, despite being major economies, scored below 75.
  • Botswana rounds out the top 10 with a score of 42.13, nearly double Nigeria’s score.
  • Nigeria, despite its economic size, scored just 25.70, far below the continental leaders, highlighting major infrastructure gaps.
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Seychelles score - African Infrastructure Development Index (AIDI), 2003 - 2024
  • Seychelles' AIDI score more than doubled between 2003 (47.43) and 2024 (99.77).
  • The score crossed the 70-point mark in 2009 and jumped past 90 in 2013.
  • Between 2012 and 2024, the country maintained an AIDI score above 89, showing long-term infrastructure strength.
  • From 2003 to 2008, the score rose steadily each year, averaging more than 2 points annually.
  • The last five years (2020–2024) showed minimal fluctuation, with scores above 98 every year.
  • This performance positioned Seychelles as Africa’s most infrastructure-ready nation in 2024.
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Nigeria's score - African Infrastructure Development Index (AIDI), 2003 - 2024
  • Goodluck Jonathan's era (2010–2015) delivered the highest AIDI growth, with a CAGR of 6.84%, more than double that of his successor.
  • Muhammadu Buhari’s administration saw steady but slower growth, with a CAGR of 2.63%, increasing the score from 20.60 in 2016 to 25.70 in 2024.
  • Musa Yar’Adua’s brief tenure (2007–2010) still managed a solid CAGR of 4.26%, indicating promising momentum that was cut short.
  • Nigeria's AIDI score rose from 8.61 in 2003 to 25.70 in 2024, nearly tripling in two decades.
  • Obasanjo’s tenure saw the slowest growth, with only a 2.59% CAGR, suggesting limited infrastructure expansion in the early 2000s.
  • The fastest absolute annual increase occurred between 2010 and 2014, when scores jumped by over 2 points per year.
  • Despite steady growth, Nigeria's 2024 score of 25.70 still places it far from top performers in Africa, showing that significant infrastructure gaps remain.
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