• Asia accounts for the largest share of X (formerly Twitter) users globally at 43.5%.
• America follows closely with a 30.2% global share of active users.
• Africa contributes just 4.8% of active users, highlighting underrepresentation.
• Oceania has the smallest presence, accounting for only 1.1% of users.
• Asia alone has more X users than Europe and Africa combined.

• Facebook leads Africa’s social media use with 291.1M users, accounting for 12.7% of its global base.
• TikTok holds second place with 189.3M African users, representing 11.9% of TikTok's global audience.
• Meta dominates among the top four platforms with Facebook, Messenger, and Instagram.
• LinkedIn’s 82.99M users show a strong uptake in professional networking, amounting to 5.3% of the platform’s global users.
• Twitter (X) is used by 27.85M Africans, representing 4.8% of its global base—smallest on the chart, but still impactful.

• Asia accounts for 39.6% of global TikTok users, the largest regional share.
• America follows with 31.7% of the global TikTok user base.
• Africa represents 11.9% of active TikTok users globally, totaling 189.3 million.
• Oceania has the smallest share with 10 million users or just 0.6% globally.
• Asia and America combined make up over 71% of all TikTok users worldwide.

• Institutional loans lead slightly, with 552,009 applications, showing a strong need for tuition and direct school-related expenses.
• Upkeep loans are not far behind, at 519,964 applications, highlighting the importance of financial support beyond school fees.
• Combined, over 1 million applications reveal a large and growing demand for structured educational funding in Nigeria.
• The close margin suggests dual pressure: students aren’t just struggling to pay fees, but also to survive the cost of schooling.

Key Takeaways:

• MTN remains the market leader, growing from an average of 26 million subscribers in 2013 to an average of 75 million by early 2025.
• The average active data subscribers for MTN was over 75 million in early 2025.
• Airtel saw consistent growth, rising from 8.2 million in 2013 to 48.7 million in 2025, on average.
• Globacom’s average data subscriber base peaked in 2023 at 43.7 million but fell sharply by 2025 to 15.8 million.
• 9mobile's average data subscriber base in 2025 dropped to just 1.8 million from its 2016 peak of 15.2 million.

Key Takeaways:

• Lockheed Martin leads with $60.8 billion in arms revenue.
• The top ten companies' combined revenue from arms production was $307.3 billion.
• The top five corporations are all from the United States.
• BAE Systems, based in the United Kingdom, remains Europe's strongest defence contractor, ranking sixth.
• Russia and the United Kingdom each have one company among the top ten.
• China secures three slots in the top 10, with a total revenue of $57.5 billion.

Key Takeaways:

• In 2023, Nigeria's kola nut production reached a peak of 188,703.54 tonnes.
• Following a decline in production from 1994 to 2006, production rose dramatically from 2007 onwards.
• Between 1997 and 2001, production was lowest, at only 82,000 tonnes.
• The 2010s saw steady growth, fuelled by increased agricultural investment and possibly rising domestic or export demand.
• The average production from 1994 to 2006 was 86,698.12 tonnes.

• Student loan applications peaked sharply in August 2024 with 91K submissions, marking the highest monthly volume within the 13-month period.
• After August’s spike, applications declined steeply, hitting a low of 18K in December 2024.
• A resurgence began in January 2025, leading to a second wave of activity that reached 59K applications in April 2025, the second-highest month.
• Monthly application volumes remained volatile, reflecting fluctuating demand and possible cycles tied to academic calendars or policy updates.

• Asia holds nearly half (47.7%) of Facebook’s global users, with over 1.1 billion people actively using the platform.
• America is second with 611.8M users, comprising 26.8% of the total user base.
• Africa’s 291.1M users (12.7%) place it slightly ahead of Europe in Facebook engagement.
• Europe contributes 11.8%, with 269M active users.
• Oceania remains the smallest market, with just 23.6M users (1.0%).

• Mercado Libre leads with $8.5B, making it Baillie Gifford’s most valuable tech holding after its Jumia exit.
• Amazon ($6.2B) and NVIDIA ($6.8B) remain major anchors in the portfolio, highlighting confidence in cloud, AI, and e-commerce.
• The "Others" category holds the largest share ($75B), showing how Baillie Gifford’s exposure is spread widely beyond the major names.
• Even post-Jumia, the portfolio is deeply rooted in innovation, with stakes in Spotify, Cloudflare, Moderna, and Shopify; covering audio streaming, cybersecurity, biotech, and e-commerce platforms.

• Microsoft’s revenue has grown steadily from $26.8B in Q1 2018 to $70.1B in Q1 2025, marking a 161% increase over the seven-year period.
• Its net income more than tripled from $7.4B in Q1 2018 to $25.8B in Q1 2025, with consistent year-on-year growth, especially sharp increases between 2020 and 2023.
• The company crossed the $50B quarterly revenue mark for the first time in Q4 2021, and hasn’t dropped below that threshold since Q1 2022.
• From Q1 2023 to Q1 2025 alone, Microsoft’s net income surged by over $7.5B, signalling an era of record profitability, with each quarter surpassing $20B in profit since Q2 2023.

• Asia leads the world in Messenger usage with 471.8M users, representing 49.9% of the global total.
• Asia has 2.2 times more users than the Americas, which is the next largest region.
• The Americas account for 210.7M users, or 22.3% of the global audience.
• Europe contributes 154.3M users, making up 16.3% of all Messenger users worldwide.
• Africa stands at 104.6M users, showing growth potential and already accounting for 11.1% of global usage.
• Oceania has the smallest user base at just 4.8M users, contributing 0.5%.