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  • In Q3 2023, Nigeria's GDP soared, with almost every sector recording year-on-year growth. Noteworthy growth includes Information and Communication, which increased by 40% compared to Q3 2022. Check out the chart for a quick overview.

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    As of the end of September 2023, Starlink Nigeria had amassed a customer base of 11,207 active subscribers, growing 66% from 6,756 in June. It placed 4th in the market after Spectranet (113,747), Tizeti Network (19,126), and ipNX Nigeria (14,871).

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  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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    Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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  • Every Nigerian president since 1999 left office with a higher dollar to naira exchange rate than when they took office. Will President Tinubu's tenure be the exception?

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    Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • happiness-2024-65fdcc8a1f311

    Nigeria has ranked the 102nd happiest country of 143 countries surveyed globally as of 2024; it ranked 11th of 40 African countries.​
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    ​Libya ranked 66th globally and 1st in Africa, followed by Mauritius and South Africa in 70th and 83rd positions, respectively.

    The World Happiness Report ranks happiness based on GDP per capita, life expectancy, generosity, social support, freedom, and corruption.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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Other Insights
 
  • 56% (91 million) of unregistered children live in Africa, more than the rest of the world combined.
  • South Asia follows with 32%, while the rest of the world accounts for just 12%.
  • Africa’s share of unregistered children is nearly double that of South Asia and over four times that of the rest of the world.
  • This disparity underscores the urgent need for improved civil registration systems in high-impact regions.
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1. With a brand value of $574.6B, Apple maintains a commanding lead, outpacing Microsoft by over $113.5B and reinforcing its position as the world’s most influential brand.
2. The top four brands (Apple, Microsoft, Google, Amazon) are all tech giants, collectively amassing over $1.8 trillion in brand value, proving technology remains the most valuable industry.
3. TikTok ($105.8B) has overtaken Facebook ($91.5B) and Instagram ($79.9B), signaling a shift in digital engagement and consumer preferences towards short-form video content.
4. Four of China’s top banks (ICBC, China Construction Bank, Agricultural Bank of China, and Bank of China) collectively hold $291.5B in brand value, while State Grid leads the energy sector at $85.6B, showcasing China’s growing financial and infrastructure influence.
5. The rapid ascent in brand value of NVIDIA and AI ($87.9B) highlights the increasing importance of AI, semiconductors, and GPUs in shaping the future of technology and computing.
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  • Volatility and risks are the biggest concerns for Nigerians engaging with cryptocurrency, making up 35.7%.
  • Lack of knowledge accounts for 17.5%, highlighting a gap in crypto education and awareness.
  • Difficulty in using apps is the least pressing concern at 6.4%, suggesting that accessibility is not a major barrier.
  • Addressing volatility fears, improving security measures, and expanding financial education could boost confidence in crypto adoption.
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  • The 2025 approved budget is nearly ₦55 trillion, marking a dramatic increase compared to previous years.
  • From 2020 onwards, the budget has seen a rapid upward trend.
  • Nigeria's national budget has consistently grown over the years, with notable jumps in 2016, 2021, and 2025.
  • The most significant year-on-year increase occurred from 2024 to 2025, with a 91% rise.
  • Since 2010, the budget has only decreased in four years (2012, 2014, 2015, and 2019), highlighting a generally upward trend in government spending
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  • Africa's labour force continues to grow significantly, with several countries exceeding 10 million workers in 2023.
  • South Africa, despite its developed economy, has a labour force of 27 million, ranking below Tanzania and Egypt.
  • Nigeria, Ethiopia, and the Democratic Republic of Congo have the largest labour forces in Africa.
  • East Africa remains a major hub, with Kenya and Uganda featuring prominently in the top ten.
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  • Sovereign currency-backed instant payments are rare, suggesting limited adoption of central bank digital currency (CBDC) models.
  • Cross-domain instant payment systems are the most popular, showing a strong push for interoperability across financial platforms.
  • Instant payment systems with only bank participants are still widely used, indicating that traditional financial institutions remain central to digital transactions.
  • Some African countries operate multiple instant payment systems, enhancing financial access through diverse options.
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  • Passenger travel generated the largest share of railway revenue at 63.5%.
  • Pipeline usage accounted for 13.9%, showing that the sector tapped into multiple transport streams.
  • Other income sources were minimal at 2%, highlighting limited ancillary revenue sources.
  • The dominance of passenger fares underscores the importance of commuter travel for railway sustainability.
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  • Train passenger revenue in 2024 reached ₦4.8 billion naira by Q3, already surpassing 2023’s total revenue of ₦4.43 billion.
  • The lowest passenger count was recorded in 2020 at 1.02 million, due to pandemic-related restrictions, but revenue still stood at ₦1.75 billion.
  • The highest revenue in the last six years was in 2021, reaching ₦5.70 billion, with 3.21 million passengers contributing to the surge.
  • Passenger numbers peaked in 2021 at 3.21 million and have steadily declined since, dropping by over one million passengers in just three years.
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  • Japan, South Korea, and Germany collectively host approximately 75% of all U.S. troops stationed abroad.
  • Japan leads with 53K U.S. troops, followed by Germany (35K) and South Korea (24K).
  • The Indo-Pacific (77K) edges out Europe (58K), while the Middle East (5K) holds minimal footholds in regional priorities.
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  • Japan leads with 14 bases. It hosts the most U.S. bases globally, exceeding individual counts in the Philippines (9) and South Korea (8).
  • Asia-Pacific Dominance: The region (Japan, Philippines, South Korea, Australia, and Papua New Guinea) accounts for 41 bases, nearly 1/3 of the global total.
  • The Asia-Pacific region hosts 41 U.S. bases, while Europe (Italy, Germany, Poland, UK) has 23. This indicates a growing strategic pivot towards the Pacific compared to traditional European deployments.
  •  Kuwait (5 bases) stands out as the primary hub for U.S. military operations in the Middle East, highlighting its role as a key staging ground for regional security.
  • The top 10 host countries account for 69 of the 128 total bases (over 53%), meaning nearly half of U.S. overseas bases are spread across the remaining 39 countries.
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  • WhatsApp’s global reach hit 2 billion monthly active users. It’s the undisputed leader in global messaging engagement.
  • WeChat’s regional strength reached 1.3 billion monthly active users, but it is heavily concentrated in some regions, limiting its global monthly activity.
  • Telegram’s rise to 900 million monthly active users and Snapchat’s sticky appeals to 800 million monthly active users revealed high engagement among younger demographics.
  • QQ had 554 million monthly active users, highlighting its significant presence in the messaging market.
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-Google has 10.6x more market share of search engine than the five other market leaders combined.
-Bing accounted for 3.77% of the global search market across all devices, while market leader Google held a search traffic share of around 90.83%.
-Yandex's market share was 2.16%, while Yahoo represented around 1.20%.
-Baidu and DuckDuckGo accounted for a combined market share of less than 2% with each Search engine holding under 1% individually.
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Key takeaways:
  • The inflation rate experienced a growth rate of 60.5% from May 2023 to December 2024.
  • The May 2024 food inflation rate grew by 15.84% points higher than May 2023 levels.
  • The most significant monthly increase occurred in February 2024, when food inflation rose by 2.51% from January 2024.
  • Brief periods of relief were observed in July, August, and December 2024, when the rates showed slight declines.
  • The food inflation rate dropped by 13.76% between December 2024 and January 2025 due to CPI rebasing to 2024 from 2009.
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  • South-West drives Nigeria’s VAT but gets little back. The region remitted ₦341.38B (53%) but received only ₦99.85B (29% return).
  • South-South remitted ₦121.84B but got ₦52.49B (43% return); Rivers alone gave ₦90.21B but got just ₦11.01B.
  • The North enjoyed the highest VAT gains, remitting ₦66.18B and receiving ₦161.11B (240% return); the North-West got ₦66.75B from ₦28.31B (235% return).
  • South-East and North-East got the biggest VAT boost. South-East: ₦10.94B remitted, ₦39.13B received (357.6% return); North-East: ₦14.94B remitted, ₦46.68B received (312.5% return).
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  • South America led in growth, surging by 116.5%, signaling rapid adoption in emerging markets.
  • Europe and Oceania also saw explosive growth, with 60.3% and 114.3% increases, respectively.
  • Asia remained dominant, with the highest number of owners, growing to 326.8M in 2024.
  • Africa showed the slowest growth (8.5%), suggesting possible barriers like regulation or adoption hurdles.
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  • Lagos State’s IGR grew by 112%, from ₦384.26B in 2013 to a record ₦815.86B in 2023.
  • Revenue dipped to ₦268.22B in 2015 before recovering and steadily increasing.
  • A major jump occurred in 2019, with IGR rising from ₦382.18B to ₦646.61B in one year.
  • Despite a dip in 2022, IGR hit an all-time high in 2023, signalling a strong economic recovery.
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Key takeaways:
  • Throughout the decade, Nigeria saw a consistent decline in education funding as a percentage of GDP.
  • The most substantial allocation occurred in 2012 at 0.55% of GDP.
  • The lowest allocation was noted in 2022 at 0.35% of GDP.
  • There was a brief recovery from 2017 to 2018 before the downward trend resumed in 2019.
  • Over the decade, the overall reduction in education spending relative to GDP was approximately 36.5%.
  • Nigeria's education spending as a percentage of GDP is significantly lower than the UNESCO recommendation of 4-6% for developing nations.
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Key Takeaways:
  • Nigeria's total revenue decreased from 17.73% of GDP in 2011 to 9.09% in 2022.
  • The lowest point for the country’s revenue occurred in 2016, at only 5.12% of GDP.
  • Although there has been some recovery since 2016, revenue still falls well below the levels seen before 2015.
  • The sharpest decline took place between 2011 and 2016, with revenue dropping by over 12 percentage points.
  • In 2020, during the COVID-19 pandemic, there was a significant drop to 6.52%, followed by a period of recovery.
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