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  • Key takeaways:

    • Cadbury Nigeria's total assets increased by 155%, from ₦28.4 billion in 2015 to ₦72.4 billion in 2024.
    • Assets remained relatively stable between 2015 and 2019, hovering around ₦28 billion.
    • Despite recent financial challenges, Cadbury Nigeria's asset base has more than doubled in the last decade.
    • Significant expansion began in 2020, with continued steady growth through 2024.
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    Internet subscribers in Nigeria increased by 4.3% from 157.6m in March 2023 to 164.4m as of March 2024, an addition of 6.817m new subscribers. Lagos State has the largest share of active internet subscribers in Nigeria, but Nasarawa gained the most new subscribers in one year.

    assarawa (604k) got the most new subscribers between Q1 2023 and Q1 2024, followed by Niger (456k) and Kano (387k). Benue (368k) and Kwara (315k) also saw impressive subscriber growth. Bauchi, Taraba, Katsina, Adamawa, and Kogi completed the top ten.

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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Countries by Global Innovation Index 2024

    The Global Innovation Index 2024 reveals a striking contrast in innovation performance between countries globally and across Africa. Switzerland leads the global rankings with an impressive score of 67.5, followed by Sweden (64.5) and the USA (62.4), highlighting their sustained investments in research, development, and technological advancement.

    In Africa, Mauritius takes the top spot with a score of 30.5, followed closely by Morocco (28.8) and South Africa (28.3). However, even Africa's most innovative nations achieve less than half the score of global leaders, indicating a significant innovation gap.

    Nigeria ranks 15th in the African ranking and 113th globally, out of 133 countries, with a score of 17.1.

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  • In the past 10 years, Nigeria has received $131 billion in capital imports

    Nigeria's capital importation has been on a decline after it hit a $24 billion peak in 2019. In the past 10 years, it received $131 billion, with the lowest recorded in 2016. Here are the country's capital imports since 2013.

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  • MTN Nigeria has dominated the country's telecommunications market over the years, accounting for the largest market share. All four operators, apart from 9mobile, recorded a significant increase in their subscriber base between May 2014 and March 2024.

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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

    See more

Other Insights
happiness-2024-65fdcc8a1f311

Nigeria has ranked the 102nd happiest country of 143 countries surveyed globally as of 2024; it ranked 11th of 40 African countries.​
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​Libya ranked 66th globally and 1st in Africa, followed by Mauritius and South Africa in 70th and 83rd positions, respectively.

The World Happiness Report ranks happiness based on GDP per capita, life expectancy, generosity, social support, freedom, and corruption.

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Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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In 2023, Nigeria experienced an overall decrease of 24% in road accidents compared to the previous year. All vehicle categories contributed to this decline except Luxury Bus, which recorded 13 cases more than in 2022, and Bicycle, which recorded 4 more than in 2022. Commercial vehicles recorded 68% of the total road accidents in the country, followed by private vehicles with 31%; 194 government vehicles and 4 diplomat vehicles were involved in road accidents in the year.
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Crude oil exports, which made up 81% of Nigeria's export value in 2023 have increased in three consecutive years since 2021. After a 36% decline in 2020, exports increased by 53% in 2021, 46% in 2022, and 37% in 2023 to reach ₦29 trillion.

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Nigeria's VAT revenue has grown every year since 2013, reaching ₦3.6 trillion in 2023. The amount collected in 2023 exceeded 2022’s by ₦1.13 trillion — a 45% increase.

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Bitcoin, the flagship cryptocurrency, has hit an all-time-high of $72,000 as of March 11, 2024, signifying a bull run in the crypto market.

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As of 2021, there were 400 fully electric vehicles sold in Africa, which is expected to reach 2,200 by 2027. By 2027, Africa will only account for approximately 0.02% of fully electric vehicles sold worldwide.

 

Global sales of electric vehicles are projected to hit 13.33 million by 2027, up from 4.6 million in 2021, indicating a significant increase in the shift from petroleum product-powered vehicles to electronic ones.

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The share of sub-Saharan Africa with bank/mobile money accounts in 2021 is twice what it was in 2011. The proportion of males aged 15 and above with bank/mobile money accounts is also higher than that of females of the same age.

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FTX, one of the biggest crypto exchanges in the world, went bankrupt. Before its bankruptcy, the price of Bitcoin rose to $21,000 and fell back to $19,000 on November 7, 2022, when Binance CEO, Changpeng Zhao revealed that his company would be selling off FTX's native coin, FTT.

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In 2017, the price of Bitcoin suffered a hit when it crashed following a huge crypto boom that saw the price go from $400 in 2016 to $19,118 in 2017. Bitcoin went down to $3,000 in 2018, losing 447% of the value it had accumulated in 2017. By 2019, the market saw a positive trend with the price of bitcoin reaching $36,833.

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The price of Bitcoin went from $46k in March 2020 to $17k in November of the same year, a 63% drop in eight months.

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In 2023, 7,383 people from Nigeria were issued US immigrant visas, 33% higher than 5,547 in 2022. Visas issued to skilled workers, professionals, and unskilled workers declined by 66%. Here are the US immigrant visas issued to Nigerians in 2023 by visa class.

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Queries with the highest Google search activity (index vs. top query) globally (2024)
  • “Google” was the top search globally in 2024 with an index score of 100.
  • “You” ranked unexpectedly high at 87, signalling odd but high-frequency global queries.
  • YouTube held the 2nd spot with a score of 88, showing its continued dominance in media consumption.
  • Messaging platforms like WhatsApp and Facebook tied at 52, reinforcing their centrality in digital life.
  • Google Translate (49) was a widely used tool, reflecting global interconnectedness.
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Percentage of websites globally that publish their content primarily in each language (as of 2024)
  • English alone accounts for nearly half of all global web content at 49.40%, setting the tone for internet communication.
  • The next three languages—Spanish, German, and Japanese—combined make up just 16.6%, highlighting the wide gap in representation.
  • Despite having a massive native-speaking population, Chinese is used in only 1.20% of websites.
  • Portuguese, spoken across several continents, represents just 3.80% of internet content.
  • Even major European languages like French and Russian contribute less than 5% each to global web content.
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Share of internet users globally who use a health or fitness website or mobile app monthly by age group and gender (as of Q3 2024)
  • Females lead in monthly usage of health/fitness websites/apps globally across all age groups.
  • Average female usage is 24.45%, consistently higher than male usage in each age bracket.
  • Women aged 35–44 are the most engaged, with 28.6% using health or fitness platforms monthly.
  • Male usage peaks early, at 22.1% (ages 25–34), then steadily declines with age.
  • Engagement among women aged 45–64 remains strong, pointing to long-term wellness interest beyond just youth fitness trends.
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Shopping queries with the highest Google search activity (index vs. top query) globally (2024)
  • iPhone was the most searched shopping query globally in 2024.
  • Half of the top 12 search queries were phone-related, showing phones dominated online shopping interest.
  • iPhone (100) and Samsung (88) were highly searched, signalling active consumer comparison between phone models.
  • Nike (84) and Adidas (46) maintained strong brand appeal in fashion and retail.
  • Amazon (52) ranked high despite being a platform, not a specific product.
  • Apple (30) appeared lower in rank than specific Apple products, suggesting searchers prioritised items over brand pages.
  • Laptops (21) remained a significant product category globally, despite mobile dominance.
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Key Takeaways:
  • Africa’s sesame seed oil production grew from 23,706 tonnes in 1961 to 217,048 tonnes in 2022, an overall increase of 815%.
  • The highest production was recorded in 2012, with an output of 375,697 tonnes, which is more than 15 times the 1961 volume.
  • Between 1961 and 2012, production rose by 1,484.8%.
  • The largest single-year increase occurred between 1969 and 1970, when production jumped from 41,456 tonnes to 101,472 tonnes.
  • After reaching its peak in 2012, production experienced notable fluctuations, settling at 217,048 tonnes by 2022.
  • The sharpest annual decline occurred in 2013, with a 38.6% drop following the 2012 peak.
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Key takeaways:
  • Over the past six decades, global wine production has remained relatively stable, averaging around 28 million tonnes annually.
  • Wine production increased from 21.5 million tonnes in 1961 to 27.4 million tonnes in 2022.
  • The highest production was recorded in 1979, reaching 37.5 million tonnes.
  • The second-highest year was 1982, with a production of 37.4 million tonnes.
  • Wine production exceeded 30 million tonnes in ten different years between 1961 and 2022.
  • Between 2000 and 2022, production was consistently stable, averaging about 27 million tonnes.
  • The 2022 production of 27.4 million tonnes represented a 27.3% increase compared to 1961.
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