South Africa remains MultiChoice Group’s biggest market

MultiChoice Group experienced a 31% decline in revenue from Nigeria in 2024 compared to 2023. Nigeria represented 35% of the group's Rest of Africa (RoA) subscription revenue in 2024, down from 44% in 2023. South Africa's contribution to subscription revenue grew from 56.2% in 2023 to 58.4% in 2024. Meanwhile, Nigeria's share of the total revenue dropped from 18.7% in 2023 to 13.9%.

Source:

MultiChoice Group

Period:

2024
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Over 500 million people subscribe to the two largest streaming services
  • Netflix leads the global streaming market with 301.63 million subscribers
  • Amazon Prime follows with 200 million, making these two platforms account for over 500 million subscribers combined
  • Disney+ and Tencent Video signal the rise of regional and diverse content, with Disney+ at 124.6 million and Tencent Video at 116 million
  • Smaller platforms struggle to compete, with services like Apple TV having significantly lower numbers

The top 15 food items faced price hikes worth more than ₦2,000 in 19 months since May 2023
Key takeaways: 
  • The boneless beef price recorded the largest increase of more than ₦3,620 on average, followed closely by dried catfish (+₦3,619.35) and frozen chicken (+₦3,583.82).
  • Prices of major animal proteins have more than doubled, with price increases ranging from ₦1,900 to ₦3,630 on average.
  • The top 20 food items saw price hikes of at least ₦1,900.
  • The cost of a medium-sized crate of eggs more than tripled between May 2023 and December 2024.

20 food items with the highest price increases in Nigeria between May 2023 and Dec. 2024
Key Takeaways:
  • The top 20 food items witnessed extreme inflation, surpassing 200%.
  • Onions and yams lead the list with remarkable price hikes of 353% and 317%, respectively.
  • Various types of rice exhibited significant price increases (310% for Ofada rice, 250% for local rice, etc).
  • Basic protein sources such as eggs (207%) and chicken (202%) saw their prices more than double, making them increasingly less affordable.

Spotify’s entry into Nigeria has driven artiste success and streaming revenue
  • Spotify’s expansion into Nigeria in 2021 opened the market to global streaming, contributing to the rapid rise of Nigerian artistes on the platform.
  • Nigerian artistes saw significant revenue growth, earning over ₦11 billion in 2022 and exceeding ₦25 billion in streaming royalties by 2023.
  • Rema’s "Calm Down" became the first African song to surpass one billion streams, with the milestone first reached in 2023.
  • Spotify’s influence on Afrobeats has been reinforced through curated campaigns like "Afrobeats: Journey of a Billion Streams" and multiple industry events.
  • Nigerian music continues to dominate local streaming, with Asake ranked as the country’s most-streamed artist on Spotify in 2024.
  • Spotify has increased its investment in Nigeria’s creative industry by hosting major events, such as the annual Wrapped Party and the two-day Afrobeats Celebration Event in 2023.
  • Spotify’s partnership with United Masters in 2025 signals continued support for emerging Nigerian artistes, strengthening global opportunities for independent talent.

December 2024 saw the highest year-on-year increase in average movie ticket prices
  • December 2024 saw the biggest year-on-year increase in average movie ticket price since the 38.5% increase in 2021.
  • Cinema ticket prices in Nigeria have maintained an upward price trend since 2018, increasing by over 300%.
  • Since 2021, average ticket prices in December have maintained double-digit increases over 30% annually.
  • 2024's average ticket price was 17% below projections.

Lagos alone accounted for 53.6% of Nigeria’s 2024 box office revenue
  • Lagos led Nigeria’s box office with ₦5.8 billion in revenue, generating more revenue than all other regions combined.
  • The South-South emerged as the strongest market outside Lagos, contributing ₦2.1 billion, nearly 50% more than the South-West.
  • Abuja outperformed all three northern zones combined, earning ₦852 million, which is nearly four times their total revenue.
  • Cinema penetration in northern Nigeria remains weak, with the North-East contributing only ₦2.4 million—less than 0.05% of the national total, highlighting a significant gap in cinema infrastructure and audience engagement.

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