• North America holds the largest LinkedIn audience globally, with 277 million users.
• All African regions combined have fewer users than North America alone—3.3 times fewer, to be exact.
• Nigeria is one of Africa’s leading LinkedIn countries, with 11 million users as of January 2025.
• The Caribbean and Central Asia have the lowest usage, with 6.5 million and 3 million users, respectively.
• Africa’s total user base remains modest despite a large, youthful, and growing workforce.

Key takeaways:

• MTN continuously received the most ported-in subscribers, particularly from 2023 to 2025.
• MTN ported-in subscribers increased from 616 in June 2021 to 5,551 in January 2025.
• Airtel subscribers from other networks expanded from 360 to 2,414 port-ins (567%) throughout the same period.
• Airtel experienced significant growth in August-September 2024 and January 2025, with over 2,000 port-ins monthly.
• Globacom's performance remained low, with fewer than 1,000 port-ins throughout the period.
• The high number of subscribers switching to MTN indicates a stronger customer preference for MTN, most likely owing to perceived quality or promotional incentives.

• Nigeria’s daily fuel consumption peaked at 66.7 million litres in 2022.
• Fuel consumption fell to 47.5 million litres in 2023 after the subsidy removal.
• Consumption rebounded slightly to 51.8 million litres in 2024, but remains far below 2022 levels.
• Between 2015 and 2022, consumption grew from 48.7m to 66.7m litres daily.
• 2021 saw a notable increase to 61.9m litres, likely due to economic recovery post-COVID.
• The lowest recorded consumption in the 10-year period was 47.5m litres in 2023.
• The post-subsidy dip marks the largest single-year decline in consumption within the observed period.

• Bitcoin’s market cap grew from $6B in 2016 to $2T in 2025 — a 337x increase.
• In 2021, Bitcoin’s market value peaked at $1.1T before reaching $1.2T in 2022.
• Bitcoin experienced a sharp drop to around $525B in 2023.
• Its recovery was strong in 2024, with the market cap rising again to $1.4T.
• Despite periodic dips, the long-term chart shows a consistent upward growth trend.

• Gen Z and Millennials combined make up just over half of Nigeria’s population at 50.1%.
• Gen Alpha alone represents 35.6% of the total population — the single largest generational cohort.
• Gen Z, born between the late 1990s and early 2010s, accounts for 25.8% of Nigerians.
• Millennials make up 24.3%, maintaining a strong influence across work, culture, and consumer trends.
• Gen X, typically born between 1965 and 1980, represents only 9.2% of the population.
• Older generations (Baby Boomers and Silent Generation) account for just 5.1% of the total population.
• Nigeria’s entire population under the age of 44 (Gen Alpha, Gen Z, and Millennials) represents approximately 85.7% of the total population.

• Rwanda leads Africa in female parliamentary representation with 61.3% women in its national legislature.
• Nigeria has the lowest representation of women in parliament across the continent at just 4.3%.
• South Africa and Cabo Verde also boast high female parliamentary shares, with 44.7% and 44.4% respectively.
• Four of the top 10 countries have more than 40% women in their national assemblies.
• Only five countries in the bottom 10 have over 10% female representation.
• The gap between the top and bottom countries is massive: a nearly 57-percentage-point difference between Rwanda and Nigeria.

• Squid Game (Seasons 1 and 2) dominates with 457.8 million combined views, securing the top two spots globally.
• Money Heist appears three times on the top 10 list—Parts 3, 4, and 5—with 285.2 million combined views.
• France’s Lupin makes a strong showing, with Part 1 and Part 2 totalling 167.9 million views.
• The top 10 list spans shows from Korea, Spain, France, Mexico, and Colombia, indicating Netflix’s successful global strategy.
• Latin American thrillers like Who Killed Sara? and La Palma feature prominently, proving demand for drama-rich storytelling.
• All shows on the list surpassed 50 million views each in just 91 days, showing rapid global consumption patterns.

• Troll leads with 103 million views, making it the most-watched non-English movie on Netflix in its first 91 days.
• Under Paris follows closely with 102.3 million views, proving France's influence in Netflix's global content slate.
• Society of the Snow (98.5M) and Nowhere (85.7M) show how survival and human drama resonate deeply with audiences worldwide.
• Dystopian themes remain popular, with The Platform (82.8M) drawing strong viewership through intense, minimalist storytelling.
• Five out of the top 10 movies pulled in more than 80 million views each, highlighting a huge appetite for international cinema.
• Latin America and Europe dominate the list, with films from Spain, France, and Norway also attracting global attention.

• Red Notice leads with 230.9 million views in 91 days, making it the most-watched English-language Netflix movie to date.
• Carry-On and Don’t Look Up are close, with 172.1M and 171.4M views respectively.
• Five of the top 10 movies surpassed 150 million views within their first 91 days on the platform.
• The Adam Project and Bird Box are tied closely, each drawing around 157 million views.
• Back in Action and Leave the World Behind also made strong entries with over 140 million views each.
• The entire top 10 showcases a mix of action, sci-fi, family, and thriller genres, proving Netflix’s broad appeal across demographics.

• Wednesday (Season 1) tops the list with 252.1 million views, by far the highest ever for an English-language Netflix series.
• Stranger Things 4 follows at a distant second with 140.7 million views in the same 91-day window.
• The limited series Adolescence secured third place with 137.8 million views
• Monster: The Jeffrey Dahmer Story also performed strongly, gathering 115.6 million views.
• Bridgerton Seasons 1 and 3 made the list, emphasising the franchise’s popularity.
• Three of the top 10 shows had under 100 million views, with Stranger Things 3 closing the list at 94.8 million.

Key Takeaways:

• South Africa has been the leading wine producer in Africa from 1975 to 2022.
• Algeria was the top producer from 1961 to 1974 but saw a significant decline in output in later years.
• South Africa, Algeria, Morocco, and Tunisia have been the dominant wine-producing countries in Africa between 1961 and 2022.
• On average, eight African countries have engaged in wine production annually during this period.
• Sub-Saharan nations such as Zimbabwe, Ethiopia, and Tanzania have contributed small but steady wine to Africa’s production in recent decades.
• Egypt has consistently ranked among Africa’s top wine producers, with its highest production recorded in 2008.

Key takeaways:

• As of January to June 2025, Nigeria had nine operational refineries.
• Dangote Petroleum Refinery is the largest, with a capacity of 650,000 barrels per day (bpd).
• The total combined capacity of all functional refineries is almost 975,000 bpd.
• Government-owned refineries, Warri, Kaduna, and Port Harcourt (old), collectively have a capacity of 295,000 bpd.
• Out of 27 licensed refineries by the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), only nine were operational during this period.
• Other operational refineries such as Aradel, OPAC, Edo, Waltersmith, and Duport Midstream collectively have a capacity of 29,500 bpd.