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  • MTN Group: The share of revenue for data almost doubled in a decade while share of voice almost halved

    MTN Group's share of voice revenue has steadily declined since 2014, falling from 71% to 36.6% in 2023. On the other hand, data services' share went from 18.6% to 37% in the same period.

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    In Q2 2023, the hospitality sector, which includes accommodation and food services, on the other hand, experienced a slowdown and saw its GDP share decrease. Other sectors include the arts, entertainment, and recreation, as well as education.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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  • In 2022, the US hosted a diverse African immigrant community, totaling over 2.75 million. ​​ ​Nigerians make up the largest group at 448,405 (16.3%), followed by Ethiopians (10.6%), Egyptians (8.3%), and Ghanaians (7.8%).

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more

Other Insights

As of December 2023, Indians accounted for one in three holders of Canadian work permits, representing 32% of the total (1.76 million). Ukraine followed with almost 10%. Nigeria came 8th, with 2% of the permit holders.

 

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As of December 2023, more than 36,000 Nigerians — 2% of the global holders — had Canadian work permits. This number represented a 118% rise from December 2022.

Nigeria's share of the total peaked in December 2018 at 2.4%.

N.B. The number of global holders of the Canadian work permit increased by 60% in 2023.

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In Q4 2023, Spectranet maintained its top position as Nigeria's biggest internet service provider with nearly 114k active subscribers, holding 43% of the market share. FiberOne followed with 10% of the market.

Starlink increased its subscriber base by 113% to claim the 3rd position with 9% of the market.

Here are Nigeria's top internet service providers by active subscribers in Q4 2023.

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In 2023, businesses in Nigeria's finance and insurance sector paid ₦458.8 billion as taxes to the government, 119.6% more than in 2022.

Those in the manufacturing sector also increased their payments and remain the top tax-paying sector in the country.
Here are the top five sectors where businesses paid the most tax in 2023.

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In the world's top 1,000 scrabble players' ranking, Nigerians occupy 156 positions, marking the highest representation from any country. According to ratings by the World English-language Scrabble Players' Association (WESPA), the top 1,000 players are from 43 countries.

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According to recent data, there were approximately 96,487 tonnes of gold jewellery in the world in Dec. 2023, accounting for 45% of the total estimated amount of gold (212,582 tonnes) mined throughout history. Here is an estimated distribution of gold holdings as of Dec. 2023.

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  • The GDP contribution from the telecom sector increased from 14.13% in Q1 2023 to 16.36% in Q2 2024.
  • The highest contribution (16.36%) was seen in Q2 2024.
  • The telecom sector contributes significantly to GDP, maintaining values above 10% quarterly from Q1 2020 to Q3 2024.
  • The second quarter consistently contributed more to Nigeria’s GDP throughout the observed timeframe.
  • The first and second quarters of 2024 showed an improvement in the sector's contribution to GDP compared to the previous years.
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Between 2010 and 2022, Nigeria imported 245 billion litres of Premium Motor Spirit (PMS), popularly called petrol, with the highest imports recorded in 2022. Here is the volume of PMS imported into the country in 13 years from 2010.

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Nigeria's exports amounted to ₦35.9 trillion in 2023, with the Netherlands its top destination accounting for ₦4.5 trillion, followed by Spain with ₦3.3 trillion. India and the United States were also top destinations. Here are Nigeria's top export destinations in 2023.

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Jumia Group has recorded $1b in losses since listing on the New York Stock Exchange in 2019. The eCommerce giant also recorded its highest yearly loss in 2019. In recent years, Jumia Group has shut down some of its businesses across Africa, thus recording its lowest loss over seven years in 2023.

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The cost of cooking gas nationwide increased from an average of ₦10.3k in March 2023 to nearly ₦16k in March 2024.

However, the northern regions had the most affordable prices. The North East had the lowest average price of ₦14.9k for a 12.5kg cylinder.

In Katsina, the average price for 12.5kg of cooking gas was ₦12,400 as of March 2024, the lowest in the country.

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Nigeria deploys 74,000 new point-of-sale terminals on average each month

Over the years, merchants on agency banking platforms have played an important role in bringing the banking system closer to people. They also played a key role during Nigeria's cash crunch in Q1 2023. Despite their importance, there have been reports of people using them to commit fraud, prompting the government's recent decision to have all POS agents registered with the Corporate Affairs Commission. As of March 2024, 2.69 million POS terminals had been deployed, including those used as payment options.

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Number of individuals globally using the internet since the creation of the first website (1991 - 2025)
  • Between 1995 and 2000, internet users jumped from 39.4 million to 394 million, a 900% leap that marked the beginning of the digital era.
  • Just 14 years after the first website, over 1 billion people were online, showing how quickly the internet became essential.
  • Between 2010 and 2015, internet usage grew by 54.5%, slower than before but still powerful, especially in developing regions coming online.
  • With 5.6 billion users in January 2025, most of the world is now online, and future growth will be more about improving access, speed, and quality than just connecting new people.
  • Each phase had its catalyst. In the 1990s, it was websites and email. The 2000s brought broadband and Google. In the 2010s, it was smartphones. Now, it's AI, 5G, and IoT that are quietly shaping the future of internet use.
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CAGR of nominal GDP per capita of the top ten African economies (2020 - 2024)
  • At -16.02% CAGR, Nigeria's GDP per capita is shrinking fast, signalling deep economic strain on its population despite being a top 4 African economy.
  • Angola recorded 8.28% CAGR, showing that smaller economies can drive significant per capita progress when policies and investments align with citizen welfare.
  • With 8.23% CAGR, Algeria continues to transform national wealth into measurable benefits for its people.
  • Ethiopia’s 6.86% annual growth in GDP per capita highlights how consistent development efforts can raise living standards even in densely populated, developing nations.
  • A modest 2.52% CAGR for South Africa might not sound like much, but in a mature economy, this reflects resilience and relative stability in per capita income.
  • Egypt has a -1.41% CAGR, showing mild contraction, but far less severe than Nigeria’s economic shrinkage.
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Nominal GDP per capita of top 10 African economies (2024)
  • Despite being among the top 4 economies by size, Nigeria ranks low in GDP per capita, revealing a disconnect between total wealth and individual prosperity.
  • With the highest nominal GDP and highest per capita GDP, South Africa showcases balanced growth and better wealth distribution.
  • Countries like Ethiopia and Nigeria have huge populations, which dilutes their GDP and drags down per capita figures.
  • Though fifth in total GDP, Morocco performs better in GDP per capita, highlighting efficiency in wealth distribution.
  • This proves that a country’s economic “size” doesn’t always translate to individual opportunity, wealth, or standard of living.
  • Economies like Nigeria and Ethiopia must focus not just on increasing GDP but on ensuring that economic growth improves lives at the grassroots level.
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Key Takeaways:
  • The United States exported $318.7 million worth of agricultural products to Nigeria in 2024.
  • Wheat accounted for nearly half of the US' agricultural exports to Nigeria, valued at $148 million.
  • The trade balance substantially favours the United States, with exports to Nigeria ($318.7 million) nearly double imports ($114.7 million).
  • The top three products account for 74.49% of all agricultural exports to Nigeria.
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Key Takeaways:
  • Oilseed meal and cake constituted the United States' largest agricultural import from Nigeria, valued at $29.9 million.
  • Total US agricultural imports from Nigeria in 2024 amounted to $114.7 million.
  • Cocoa beans represented 19% ($21.8 million) of Nigeria's agricultural exports to the US.
  • Oilseed, cocoa, and tea collectively accounted for 59% of the total agricultural exports from Nigeria to the United States.
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Key takeaways:
  • Revenue grew impressively from ₦27.8 billion in 2015 to ₦129.2 billion in 2024, a 364% increase.
  • The company recorded profitable years between 2017 and 2022, peaking at ₦1.15 billion profit in 2015.
  • From 2015 to 2019, the company maintained consistent single-digit growth, averaging 9% each year.
  • The revenue more than tripled between 2020 and 2024, reaching ₦129 billion in 2024.
  • Losses were recorded in 2016, 2023, and 2024.
  • Despite revenue more than doubling between 2022 and 2024, profitability reduced dramatically.
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