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  • In H1 2023, Nigeria's total trade was ₦24.79 trillion — ₦13.5 trillion worth of exports and ₦11.29 trillion imports. Here are Nigeria’s trading partners by region in H1 2023.

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    Apple recorded $191b in net sales from iPhones in 2021, a 39% increase from its 2020 figures. Apple attributed the increase to new iPhone models launched in Q1 and Q4 2021 and a favourable mix of iPhone sales. Here are Apple's iPhone net sales over the years:
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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  • In 2023, 1.17 billion smartphones were shipped globally. Samsung and Apple maintained their stronghold on the smartphone market, collectively accounting for 38%, with each brand capturing 19%.

    Xiaomi maintained a 12% share after peaking at 14% in 2021. Apple's market share shows a gradual increase from 2020, reaching 19% in 2022 and 2023.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more

Other Insights
Real GDP growth forecast by region (2025-2029)
 
  • Africa will consistently achieve the highest GDP growth rate, projected at 4.4% from 2026 to 2029.
  • The Asia & Pacific region remains robust, starting at 4.3% in 2025 but is expected to gradually narrow down to 4.0% by 2029.
  • The global average GDP growth will hover around 3.2% from 2025.
  • Europe exhibits the slowest growth, starting at 1.6% in 2025 and declining to 1.5% by 2029.
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Crypto ownership by continent
  • Asia has the highest number of crypto owners globally, with 326.8 million individuals
  • Despite having the smallest crypto user base (3 million), Oceania experienced explosive 1-year growth of 114.3% in crypto ownership between 2023 and 2024.
  • Africa’s crypto ownership grew by just 8.5% over the past year, the lowest among all regions, with 43.5 million individuals owning cryptocurrency.
  • While some regions like Oceania and South America are experiencing rapid growth, Africa's slower adoption indicates barriers such as infrastructure and regulatory challenges.
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  • Between 2008 and 2015, Nigeria experienced consistent trade surpluses.
  • In 2023, Nigeria recorded the least trade surplus in 16 years since 2008.
  • Nigeria recorded trade deficits in three years (2016, 2020, and 2021) since 2008.
  • 2021's ₦1.9 trillion deficit marked a downturn in trade performance
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  • Lagos State Assembly added an extra ₦360b to the 2025 budget, more than four of the top states combined.
  • Yobe State Assembly is the only state legislative arm that passed a lower amount than the proposed figure.
  • Three of the top five states with the largest difference between presented and approved budgets are in the southern part of the country.
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  • With a score of 0.935, Iceland continues to set the benchmark for gender equality.
  • Namibia (0.805) and Nicaragua (0.811) are redefining expectations, proving that gender equality is not just a goal for wealthier nations but a global priority.
  • Germany (0.810), Ireland (0.802), and Lithuania (0.793) highlight Europe’s dominant role in advancing gender parity, setting examples for other regions.
  • Namibia (0.805) and South Africa (0.785) represent two of Africa’s most gender-equal societies.
  • Nigeria has a score of 0.65, making it the 125th country worldwide
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Number of dentists in Nigeria's geopolitical zones as of 2022 (share of total)
  • There are 3,112 dentists in Nigeria as of 2022, highlighting the limited availability of dental professionals in a population of over 200 million.
  • The Southwest geopolitical zone has the highest number of dentists, totaling 1,176 (37.8%), indicating a concentration of dental services in this region.
  • Collectively, the North (Northwest, North Central, and Northeast) has only 687 dentists, which is approximately 22% of the total, showcasing significant regional disparities in healthcare access.
  • The Southeast zone has the fewest dentists, with only 141 (4.5%), underlining a shortage of dental professionals in this region.
  • The concentration of dentists in zones like the Southwest likely reflects urbanization trends, leaving rural areas in other regions underserved.
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  • Two of the top five markets by ARPU are in its Southern African region.
  • Two of the top three markets by ARPU are units that are operating as joint ventures
  • Nine markets are less than the group's ARPU
  • Benin recorded the highest ARPU across its West African markets
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Key takeaways:
  • MTN maintained the highest market share, growing from 41% in December 2015 to 52% by April 2025.
  • Airtel grew significantly, expanding from 22% in December 2015 to 34% by Apr 2025.
  • 9mobile experienced a steep decline, falling from 15% to 2% over the same period.
  • Globacom maintained stability until 2023, then saw a dramatic fall from 27% to 12% by December 2024.
  • The total market grew from 148.7 million in 2015 to 172.7 million subscribers in 2025 (16% growth).
  • 9mobile's market share declined from 22.2 million subscribers (15%) to just 3.0 million (2%) in 2025.
  • Globacom lost 41.5 million subscribers between 2023 and 2024.
  • Airtel's market share expanded from 22% to 34%.
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Jumia's milestones (2012 to May 2025)
  • Jumia hit unicorn status between 2015 and 2016 after a €300M raise led by key global investors.
  • Its 2019 IPO raised $196M, making it the first African tech company to list on the NYSE.
  • Post-IPO backlash led to a 50% drop in stock price after Citron’s fraud allegations.
  • Between 2020 and 2021, Jumia exited multiple African markets and saw major investors like MTN and Rocket Internet cash out.
  • Jumia exited South Africa and Tunisia in 2024, signalling sharper market focus.
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Global active Facebook users by region as of January 2025
  • Southern Asia alone hosts 520 million active Facebook users, making up 22.8% of global users.
  • South-Eastern Asia follows with 398 million users, equivalent to 17.4% of Facebook's global audience.
  • Nigeria has 38.7 million Facebook users, placing it among the highest in Africa but contributing only 1.3% globally.
  • Southern America and Northern America have 257 million and 221 million users respectively.
  • Western and Northern Africa combined have nearly 185 million users.
  • Central Asia and the Caribbean have the fewest Facebook users globally, with just 6.4 million and 13.8 million users, respectively.
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Share of selected social media users by regions in Africa (Jan. 2025)
  • Northern Africa makes up 65.6% of all Messenger users in Africa.
  • On Instagram, more than half (55.8%) of African users are from Northern Africa.
  • TikTok has its largest African user share in Northern Africa at 48.0%.
  • Western Africa leads the African presence on X (formerly Twitter) with 35.4% of total users.
  • LinkedIn usage is more evenly distributed
  • Facebook users are most concentrated in Northern Africa (37.8%), followed by Western Africa (25.7%).
  • Central Africa contributes the least to every platform, consistently under 8% in all cases.
  • Eastern Africa contributes 20% on X, showing stronger engagement on text-based platforms over visual-heavy ones like Instagram.
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Key takeaways:
  • In September 2015, 9mobile had a peak subscriber base of 23.49 million.
  • After reaching that peak, its subscriber base fell steadily in late 2015.
  • The most drastic reduction happened between February and April 2024, with nearly 5 million customers lost in just three months.
  • 9mobile has lost more than 20 million customers since its peak in September 2015.
  • More than 10 million subscribers were lost between January and April 2025 (>78%).
  • 9mobile customers increased significantly until 2015, then steadily declined, with a steep reduction after 2023.
  • The subscriber base was mostly steady from January 2020 to February 2024.
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Key Takeaways:
  • September 2024 saw the most outbound departures (7,127), followed by January 2025 (6,716 losses).
  • From June 2021 to April 2025, the network saw a steady and increasing loss of consumers to other suppliers.
  • The outflow has accelerated considerably since mid-2023, showing growing subscriber dissatisfaction or more appealing options.
  • The largest monthly outflows occurred between July 2024 and April 2025, when more than 5,000 subscribers left on a consistent monthly basis.
  • Early 2021 numbers were extremely low, with only 323 ports in June and July 2021.
  • The number of subscribers transferring out decreased dramatically between September 2024 and December 2024, before peaking again in January 2025.
  • Monthly port-outs rose from 323 in June 2021 to 7,127 in September 2024, an approximately 2,107% increase.
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