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  • Jumia Group's quarterly active customers recorded steady growth for five consecutive quarters between Q1 2019 and Q2 2020. It also recorded growth in orders for three consecutive quarters in the same period. Jumia recorded its biggest percentage drop in active customers in Q4 2020.
    The eCommerce giant's biggest order volume was recorded in Q4 2021 with 11.3 million, followed by 10.3 million in Q2 2022. Q4 2021 and Q2 2022 were the only times that Jumia's order volume hit 8 figures in a quarter since Q1 2019.

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    In the US fiscal year 2022, 26% of Nigerians who applied for a US visitor visa were denied, marking the lowest refusal rate in 17 years. After a steady refusal rate of between 32% and 38% from 2007 to 2015, there was an increase to 67% over four consecutive years.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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  • Nigeria repaid an average of $368m in external debt every year between 2008 and 2017. In 2018, the payments increased by 217% to $1.47b from $464m in 2017, then dropped by 9.4% in 2019, and has since been on the rise. Here are Nigeria's external debt repayments since 2008.
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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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Other Insights
Share of global population - Top 10 countries as of 2025​
  • India is now the world’s most populous country, surpassing China with 17.78% of the global population.
  • China closely follows with 17.30%, showing that even though its population growth is slowing, it remains one of the most dominant globally.
  • The United States (4.23%) remains the most populous Western country, reinforcing its continued economic and political significance.
  • Nigeria leads Africa with 2.87% of the global population, showing that Africa's rising demographic weight will be a major factor in future economic and workforce trends.
  • Ethiopia (1.63%) is another African country on the rise, showing how Africa’s demographic shift is accelerating beyond just Nigeria.
  • Russia (1.76%) is the only European country on the list, underscoring Europe’s declining share in global population dynamics compared to the rapid growth of Asian and African nations.
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  • In 2023, over 324 million chickens were slaughtered in Nigeria, making them the dominant source of meat.
  • Goats and sheep followed at 28.23 million and 19.45 million, respectively, but their slaughter numbers were far lower than poultry.
  • Pigs accounted for 8.11 million slaughters, while cows were the least slaughtered at 3.32 million, likely due to their higher economic value.
  • The disparity in slaughter numbers highlights Nigeria's preference for poultry over red meat, aligning with global trends in cost-effective protein consumption.
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  • Moniepoint began as TeamApt in 2015, building solutions for banks before pivoting to agent banking in 2019.
  • In 2022, Moniepoint secured a banking license, launched business banking, and processed 5.2 billion transactions.
  • The company rebranded to Moniepoint in 2023, relocated to the UK, and launched personal banking.
  • By 2024, Moniepoint achieved unicorn status, with over $200 million in total funding.
  • In 2025, Moniepoint plans to expand into contactless payments and remittances through Monieworld.
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  • Nigeria leads Africa in total arable land with 36,872,000 hectares, more than twice that of Niger, the second-ranking country.
  • Niger ranks second with 17,700,000 hectares.
  • The Democratic Republic of Congo (DRC) ranks third with 13,680,000 hectares, revealing the role of Central Africa in agricultural land availability.
  • Other notable countries include Chad (5.3M hectares), Zambia (3.8M hectares), and Guinea (3.1M hectares).
  • The countries at the bottom of the top ten list, such as Congo (550,000 hectares), Liberia (500,000 hectares), and Mauritania (450,000 hectares), have relatively limited arable land compared to leading nations.
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  • The number of artists earning over $5,000 in royalties from Spotify has risen from 36,400 in 2017 to 110,500 in 2024, a 205% increase.
  • The growth trend accelerated significantly after 2020, crossing 80,000 artists by 2021.
  • Between 2017 and 2019, the growth rate was slower, rising from 36,400 to 53,700 artists in two years.
  • The most significant jumps happened between 2019-2021, as numbers surged from 53,700 to 81,700 artists.
  • The consistent rise suggests increased monetisation opportunities for independent and mainstream artists on Spotify.
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  • Avatar remains the highest-grossing movie globally, earning $2.92 billion.
  • Titanic, released in 1997, is still among the top-grossing films with $2.22 billion, showing the lasting appeal of classics.
  • Recent films like Avatar: The Way of Water ($2.32 billion) and Spider-Man: No Way Home ($1.92 billion) prove that sequels and superhero films continue to drive massive revenues.
  • Disney properties dominate the list, with multiple Marvel, Star Wars, and animated films ranking among the top earners.
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  • Dangote first announced the refinery in 2013 with a $9 billion plan, securing $3.3 billion in funding.
  • The estimated cost grew to $15 billion in 2017, as planned refining capacity increased to 650,000 barrels per day.
  • By 2023, the refinery was finally commissioned, after its total cost surged past $20 billion.
  • In December 2023, the first crude supply of 1 million barrels arrived, marking the start of operations.
  • By 2024, the refinery began producing diesel and jet fuel, with 6 million barrels received for processing.
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Key takeaways:

  • In 2024, BUA Foods hit new heights, with gross profit for Q4 surpassing ₦189 billion.
  • A remarkable surge occurred in 2024, with quarterly gross profits regularly exceeding ₦100 billion.
  • The fourth quarter of 2024 marked a significant peak, illustrating a 200% increase from Q4 2023.
  • BUA Foods' gross profit dramatically climbed from approximately ₦25 billion in 2021 to nearly ₦190 billion in Q4 2024.
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Share of people living in Africa by region as of January 2025
  • Eastern Africa is the most populous region, making up 33.09% of Africa’s total population, with over 507 million people.
  • Together, Eastern and Western Africa house over 63% of Africa’s total population, indicating where much of the continent’s human capital and economic activity will be concentrated.
  • Northern Africa has 274.1 million people (17.89%), while Central Africa has 216.3 million (14.11%), placing them in the mid-range of Africa’s population distribution.
  • Southern Africa is by far the least populous region, contributing just 4.8% (73.6 million people) to Africa’s 1.5 billion total.
  • The population contrast across regions highlights key differences in urbanisation, economic opportunities, and development needs.
  • Understanding Africa’s population distribution is crucial for businesses, policymakers, and investors, as future economic growth, consumer markets, and labour forces will be heavily influenced by these demographic trends.
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The number of people living in each region globally as of January 2025
  • Asia remains the world's population giant, housing nearly 59% of the global population.
  • Africa’s population boom is accelerating, contributing 18.7% of the world’s people.
  • Europe is shrinking in global demographic weight, making up only 9.09% of the world’s people.
  • Oceania remains sparsely populated, with just 0.57% of the global population.
  • Demographic trends will shape economic power, as nations with younger populations could become economic engines if properly harnessed.
  • Urbanisation and resource allocation will become critical, especially in Asia and Africa, where rising populations will put pressure on housing, food, and infrastructure.
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Share of individuals globally in each age group (January 2025)
  • Nearly half of the global population is aged between 20 and 54, making this group the primary driver of economic activities worldwide.
  • Individuals under 19 years old make up 32.9% of the total global population, highlighting the need for sustained investments in education and child welfare.
  • Over 19% of the population is aged 55 and above, emphasising the need for healthcare, retirement planning, and age-friendly policies.
  • With 2.10 billion people, the 35-54 group represents the backbone of global leadership, corporate decision-making, and financial stability.
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Key Takeaways:

  • In 2007/08, personal income tax (PIT) contributed 29.46% of total tax revenue, while corporate income tax (CIT) added a substantial 24.46%.
  • The share of personal income tax in tax revenue rose by 27% from 2007/08 to 2023/24.
  • Corporate income tax contribution declined by 26% from 2007/08 to 2023/24.
  • In 2019/20, personal income tax made the largest contribution to tax revenue (38.9%), a 32% rise from the 2007/08 contribution.
  • Other taxes showed minor variations, averaging around 19% of total tax revenue.
  • Personal income tax reached its peak contribution at 38.92% in 2019/20 before dropping by 4% in 2023/24.
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  • Anambra’s IGR grew sevenfold in 16 years, reaching ₦42 billion in 2024.
  • A ₦26B to ₦42B jump in just six years (2018–2024) indicates accelerating growth.
  • The most dramatic jumps occurred post-2018, pointing to possibly new fiscal reforms or policies.
  • Between 2014 and 2024, revenue grew by over 300%, from ₦10B to ₦42B.
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  • Gabon leads with 18.7% of its population being immigrants, the highest in Africa.
  • Equatorial Guinea follows with 16.4%, also driven by oil-related labor demand.
  • Djibouti (12.1%) and Libya (12.0%) round out the top four with migrant shares over 10%.
  • South Africa has the highest immigrant population in Southern Africa at 4.8%.
  • Most African nations still record under 5% immigrant share, indicating modest migration levels continent-wide.
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  1. The United Arab Emirates tops the list with immigrants making up 88% of its total population.
  2. Qatar follows closely with 87% of its residents being immigrants.
  3. Kuwait (73%) and Bahrain (55%) also feature prominently, showing a regional trend where nationals are a minority and foreign workers form the economic backbone
  4. Middle Eastern dominance in the top rankings highlights how the Gulf region’s economic model is heavily dependent on imported labor and expatriate populations.
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  • Nigeria leads Africa in pay TV subscribers, with 9.69 million, followed closely by South Africa, which has 9.28 million.
  • Together, both countries account for nearly 40% of the continent’s total pay TV subscribers.
  • Kenya holds third place with 2.89 million subscribers.
  • Central African Congo (2.04M) and East African Uganda (1.77M) are becoming key pay TV growth zones.
  • Tanzania’s 2.27 million subscribers underscore the country's growing media consumption, particularly in urban centres.
  • Côte d’Ivoire and Angola, with 1.38 million and 1.06 million, respectively, demonstrate growing demand even in relatively smaller economies.
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  • DStv is expected to remain the market leader by 2028, with a 28.26% share, despite a decline from 36.27% in 2019.
  • StarTimes’ share is projected to remain relatively stable, around 24.9% by 2028, underscoring consistent consumer demand.
  • Canal Plus is growing, increasing from 16.2% in 2019 to 19.76% by 2028, showing its expanding influence in Africa.
  • Smaller players, such as StarSat and Easy TV, will continue to hold marginal but stable positions across the continent.
  • The overall pay TV market in Africa is fragmenting, with top platforms losing dominance as competition intensifies.
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  • Administrative & support services showed the highest percentage increase at 21.07%.
  • Agriculture is the largest sector by GDP value, at ₦59.31 trillion.
  • Trade is the second largest sector by GDP value, at ₦37.81 trillion.
  • Real estate is the third largest sector by GDP value, at ₦28.96 trillion.
  • Other services experienced negative growth, decreasing by -1.17%.
  • Electricity, gas, steam and air conditioning supply recorded the lowest positive growth at 0.56%.
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