• Asia alone holds over half of Instagram’s global users (51%), more than all other continents combined.
• America is the second-largest region with a 28.8% share (501.4M users).
• Europe accounts for 14.1% of Instagram’s audience, showing a modest footprint.
• Africa, with 91.3M users (5.2%), still has plenty of headroom for expansion.
• Oceania holds just 1% of the global user base, with 17.5M active users.
• The user gap between Asia and other continents points to a major opportunity for brands looking to scale in Asian markets.

• Kenya recorded the highest ivory seizure among the top 10 countries, with 130,432 kg confiscated over the 34-year period.
• China and Hong Kong follow closely, with 106,069 kg and 75,707 kg seized, respectively, showing their long standing roles as critical players in the global ivory network.
• Vietnam and Singapore, both located in Southeast Asia, had substantial seizure records; 71,256 kg and 29,882 kg, indicating persistent trafficking through the region.
• Nigeria leads West Africa in ivory confiscations within the top 10, with 23,031 kg, signalling its importance as a key node in the transit chain.
• All countries listed in the top 10 are either source, transit, or destination points in the global ivory supply chain, reflecting how widespread and interconnected the illegal trade remains.

• Coal demand peaked in 2007 at 1,705.1 Mtce, after a steady rise from 1,123.2 Mtce in 1974, marking a 52% increase over three decades.
• A dramatic drop followed post 2007, with demand falling by 44.8% to 941.3 Mtce by 2020, a loss of over 763 Mtce in just 13 years.
• Between 2020 and 2024, the decline continued, albeit more gradually, reaching 832.7 Mtce, indicating a consistent downward trend.
• Coal consumption in 2024 is the lowest in five decades, even lower than 1974 levels, reflecting a major shift in global energy use.

Key Takeaways:

• In June 2022, 9mobile recorded a peak of 324 port-ins.
• The lowest port-in figure during the period was recorded in February 2025, with only one subscriber.
• In June 2021, 9mobile received 191 new ported-in users, which decreased to 3 by April 2025.
• Monthly port-in numbers have been progressively dropping, from a three-digit to a single-digit level by 2025.
• A slight recovery was observed in May 2024 (226), but it was not sustained.
• By early 2025, port-ins dropped to as low as 1-3 per month.
• This trend is consistent with a sharp decline in its subscriber base.
• Compared to other service providers, 9mobile has struggled to attract and maintain switching clients.

Key Takeaways:

• Africa’s total cashew nut (in shell) production increased from 172,050 tonnes in 1961 to over 2.25 million tonnes in 2023, a growth of approximately 1,209%.
• Western Africa has been the primary driver of this growth since the 1990s and now produces the largest share of cashew nuts in Africa.
• Western Africa accounted for 84% of Africa’s total cashew nut production by 2023.
• Middle Africa has maintained a minimal but consistent level of production.
• Eastern Africa led production from the 1960s through the 1980s before being overtaken by Western Africa.
• The most significant growth in Africa’s cashew production began in the 1990s.
• Despite overall growth, cashew production in Africa has experienced periodic fluctuations.
• Mostly due to their climate conditions, Southern and Northern Africa regions are less favourable for cashew production than other African regions.

Key takeaways:

• MTN maintained the highest market share, growing from 41% in December 2015 to 52% by April 2025.
• Airtel grew significantly, expanding from 22% in December 2015 to 34% by Apr 2025.
• 9mobile experienced a steep decline, falling from 15% to 2% over the same period.
• Globacom maintained stability until 2023, then saw a dramatic fall from 27% to 12% by December 2024.
• The total market grew from 148.7 million in 2015 to 172.7 million subscribers in 2025 (16% growth).
• 9mobile's market share declined from 22.2 million subscribers (15%) to just 3.0 million (2%) in 2025.
• Globacom lost 41.5 million subscribers between 2023 and 2024.
• Airtel's market share expanded from 22% to 34%.

• Jumia hit unicorn status between 2015 and 2016 after a €300M raise led by key global investors.
• Its 2019 IPO raised $196M, making it the first African tech company to list on the NYSE.
• Post-IPO backlash led to a 50% drop in stock price after Citron’s fraud allegations.
• Between 2020 and 2021, Jumia exited multiple African markets and saw major investors like MTN and Rocket Internet cash out.
• Jumia exited South Africa and Tunisia in 2024, signalling sharper market focus.

• Southern Asia alone hosts 520 million active Facebook users, making up 22.8% of global users.
• South-Eastern Asia follows with 398 million users, equivalent to 17.4% of Facebook's global audience.
• Nigeria has 38.7 million Facebook users, placing it among the highest in Africa but contributing only 1.3% globally.
• Southern America and Northern America have 257 million and 221 million users respectively.
• Western and Northern Africa combined have nearly 185 million users.
• Central Asia and the Caribbean have the fewest Facebook users globally, with just 6.4 million and 13.8 million users, respectively.

• Northern Africa makes up 65.6% of all Messenger users in Africa.
• On Instagram, more than half (55.8%) of African users are from Northern Africa.
• TikTok has its largest African user share in Northern Africa at 48.0%.
• Western Africa leads the African presence on X (formerly Twitter) with 35.4% of total users.
• LinkedIn usage is more evenly distributed
• Facebook users are most concentrated in Northern Africa (37.8%), followed by Western Africa (25.7%).
• Central Africa contributes the least to every platform, consistently under 8% in all cases.
• Eastern Africa contributes 20% on X, showing stronger engagement on text-based platforms over visual-heavy ones like Instagram.

Key takeaways:

• In September 2015, 9mobile had a peak subscriber base of 23.49 million.
• After reaching that peak, its subscriber base fell steadily in late 2015.
• The most drastic reduction happened between February and April 2024, with nearly 5 million customers lost in just three months.
• 9mobile has lost more than 20 million customers since its peak in September 2015.
• More than 10 million subscribers were lost between January and April 2025 (>78%).
• 9mobile customers increased significantly until 2015, then steadily declined, with a steep reduction after 2023.
• The subscriber base was mostly steady from January 2020 to February 2024.

Key Takeaways:

• September 2024 saw the most outbound departures (7,127), followed by January 2025 (6,716 losses).
• From June 2021 to April 2025, the network saw a steady and increasing loss of consumers to other suppliers.
• The outflow has accelerated considerably since mid-2023, showing growing subscriber dissatisfaction or more appealing options.
• The largest monthly outflows occurred between July 2024 and April 2025, when more than 5,000 subscribers left on a consistent monthly basis.
• Early 2021 numbers were extremely low, with only 323 ports in June and July 2021.
• The number of subscribers transferring out decreased dramatically between September 2024 and December 2024, before peaking again in January 2025.
• Monthly port-outs rose from 323 in June 2021 to 7,127 in September 2024, an approximately 2,107% increase.

Key Takeaways:

• 9mobile consistently tops the port-out chart, averaging over 75% of all outgoing ports over 24 months.
• The highest subscriber loss from 9mobile occurred in September 2024, with 90.38% of all ports.
• Airtel and Globacom show relatively stable port-out shares, rarely crossing 15%, with occasional surges. MTN has the lowest overall port-out rates, peaking at 13.64% in January 2025.
• Total port-outs to other service providers surged by 127%, from 2,992 in May 2023 to 6,789 in April 2025.
• The highest port transfer to another provider occurred in September 2024, with 7,886 total departures, and 9mobile recording 7,127 losses (90.38%).
• Globacom’s outflow increased sharply from the July 2023 low, reaching 18.16% in April 2025.
• Airtel maintained relatively low but fluctuating port-out rates, hitting its highest at 14.61% in October 2023.