• Southern Asia dominates Instagram usage globally with 448M users.
• Southern America (237M) and Northern America (192M) significantly trail behind Southern Asia.
• Nigeria leads West Africa with 9.9M users, ahead of countries in the Caribbean and Middle Africa.
• Africa’s Instagram audience remains relatively small, but its most active countries and regions, like Nigeria and Northern Africa, are worth watching.
• Middle Africa (2.8M users) is the smallest regional contributor.

• Zimbabwe has the highest benchmark interest rate in Africa at 35%, exceeding Ghana, the second highest, by 7% points.
• Nigeria holds the third highest interest rate on the continent at 27.5%, just 0.5% points behind Ghana, signalling aggressive policy intervention.
• Zimbabwe, Ghana, Nigeria, Malawi, and Egypt have interest rates above 25%, showing a regional pattern of tight monetary conditions.
• There is a significant drop of over 5% points between Sierra Leone at 24.75% and Angola at 19.5%, marking a clear shift to lower-rate economies below the top tier.

• The USA leads the suppliers with 1.40 million barrels/day, making it the largest single contributor to the EU’s crude oil imports in 2024.
• Norway and Kazakhstan follow closely, delivering 1.10M and 1.05M b/d respectively, together accounting for over 24% of the EU’s total imports.
• Nigeria ranks 7th, contributing 0.54M b/d, which is 5.9% of total EU crude oil imports, ahead of Brazil and the UK.
• The top 6 suppliers (USA to Iraq) delivered 5.45 million b/d in total, representing nearly 60% of the EU’s crude oil demand.
• The rest of the world, not listed among the top 10, contributed 2.24M b/d, underscoring the EU’s diversified sourcing strategy.

• Chrome dominates the global browser market with a 66% share, handling two-third of all web traffic across devices.
• Safari follows distantly at 17%, trailing Chrome by a wide margin of 49% points.
• Edge, Firefox, Samsung Internet, and Opera combined account for only 12% of the market, showing limited competition.
• Other lesser-known browsers collectively hold a 5% share, indicating minimal impact from emerging or alternative players.

• WISPI measures how well police and internal security systems serve the public through capacity, process, legitimacy, and outcomes.
• The 2023 index ranked 125 countries and territories using 12 indicators.
• A score of 1 signals strong trust and safety. A score of 0 signals failure and abuse.
• Sub-Saharan Africa had the lowest average score at 0.369 across 33 countries.
• Finland, Norway, Singapore, Netherlands, and Denmark topped the index with high trust and low crime.
• Venezuela, Uganda, DRC, Nigeria, and Madagascar ranked lowest due to bribery, underreporting, and weak outcomes.
• In Nigeria, just 0.05% of thefts were reported and 81% of survey respondents admitted to paying a police officer bribe.

• The US led global barley beer output for 41 straight years (1961–2001).
• China has topped production every year since 2002—21 years and counting.
• The US produced 1.28 billion tonnes in 62 years—about 3.88 trillion bottles of 33cl beer.
• Nigeria rose from 53rd place in 1961 to 13th in 2014, before sliding to 22nd by 2022.
• Global beer leadership now reflects shifts in demand from Western to Asian markets.
• Beer output trends mirror broader changes in economic power and population growth.

• In 2023, international students made up 5.9% of total US higher education enrollment.
• This is the highest share ever recorded since tracking began in 1948.
• The share has grown steadily from 1.1% in 1948 to nearly 6% today.
• Peak growth occurred from the late 1970s through the 2010s.
• The total enrollment base in 2023 was 18.9 million, down from the 2011 peak of 21.2 million.
• International student share remained resilient even as overall enrollment declined post-2010.
• The 2020 dip (4.6%) resulted from the COVID disruption, but recovery was swift.

• North America leads globally with 115M active users, making up 19.6% of global Twitter users.
• Eastern Asia follows with 102M users, representing 17.4% of the global share.
• Nigeria alone has 7.57M users, accounting for a significant part of West Africa’s 9.9M global share.
• South-Eastern Asia is the third-largest region with 73.5M users, reflecting strong adoption in nations like Indonesia and the Philippines.
• Western Europe (52.2M) and Western Asia (50M) show high engagement in politically and economically active regions.

• South-Eastern Asia leads globally with 298M TikTok users, making up 18.7% of global users.
• Nigeria accounts for over 90% of TikTok users in West Africa, with 37.4M out of 41.5M users.
• Southern America is the second-largest region, boasting 228M users or 14.3% of the global base.
• Africa's total user share is still growing, with Nigeria’s presence serving as a critical indicator of regional potential.

• South-Eastern Asia accounts for the largest share of global Messenger users at 22.4%.
• Southern Asia follows with 18.0%, making Asia the core base of Messenger’s global presence.
• South America ranks third with 13.3%, reflecting Messenger’s strong presence in Latin America.
• Nigeria alone contributes 5.65 million active users to the global Messenger base.
• Northern Africa holds 7.2% of global Messenger users, the highest share in Africa.
• North America represents just 0.5% of global users despite its population.
• Central Asia and Middle Africa remain the lowest contributors, with 0.1% and 0.4% respectively.

• North America holds the largest LinkedIn audience globally, with 277 million users.
• All African regions combined have fewer users than North America alone—3.3 times fewer, to be exact.
• Nigeria is one of Africa’s leading LinkedIn countries, with 11 million users as of January 2025.
• The Caribbean and Central Asia have the lowest usage, with 6.5 million and 3 million users, respectively.
• Africa’s total user base remains modest despite a large, youthful, and growing workforce.

Key takeaways:

• MTN continuously received the most ported-in subscribers, particularly from 2023 to 2025.
• MTN ported-in subscribers increased from 616 in June 2021 to 5,551 in January 2025.
• Airtel subscribers from other networks expanded from 360 to 2,414 port-ins (567%) throughout the same period.
• Airtel experienced significant growth in August-September 2024 and January 2025, with over 2,000 port-ins monthly.
• Globacom's performance remained low, with fewer than 1,000 port-ins throughout the period.
• The high number of subscribers switching to MTN indicates a stronger customer preference for MTN, most likely owing to perceived quality or promotional incentives.