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  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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    Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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  • MTN Nigeria has dominated the country's telecommunications market over the years, accounting for the largest market share. All four operators, apart from 9mobile, recorded a significant increase in their subscriber base between May 2014 and March 2024.

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    Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

    See more

    Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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  • MTN Nigeria has dominated the country's telecommunications market over the years, accounting for the largest market share. All four operators, apart from 9mobile, recorded a significant increase in their subscriber base between May 2014 and March 2024.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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  • MTN Nigeria has dominated the country's telecommunications market over the years, accounting for the largest market share. All four operators, apart from 9mobile, recorded a significant increase in their subscriber base between May 2014 and March 2024.

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Other Insights
  • Zimbabwe has the highest benchmark interest rate in Africa at 35%, exceeding Ghana, the second highest, by 7% points.
  • Nigeria holds the third highest interest rate on the continent at 27.5%, just 0.5% points behind Ghana, signalling aggressive policy intervention.
  • Zimbabwe, Ghana, Nigeria, Malawi, and Egypt have interest rates above 25%, showing a regional pattern of tight monetary conditions.
  • There is a significant drop of over 5% points between Sierra Leone at 24.75% and Angola at 19.5%, marking a clear shift to lower-rate economies below the top tier.
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  • The USA leads the suppliers with 1.40 million barrels/day, making it the largest single contributor to the EU’s crude oil imports in 2024.
  • Norway and Kazakhstan follow closely, delivering 1.10M and 1.05M b/d respectively, together accounting for over 24% of the EU’s total imports.
  • Nigeria ranks 7th, contributing 0.54M b/d, which is 5.9% of total EU crude oil imports, ahead of Brazil and the UK.
  • The top 6 suppliers (USA to Iraq) delivered 5.45 million b/d in total, representing nearly 60% of the EU’s crude oil demand.
  • The rest of the world, not listed among the top 10, contributed 2.24M b/d, underscoring the EU’s diversified sourcing strategy.
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  • Chrome dominates the global browser market with a 66% share, handling two-third of all web traffic across devices.
  • Safari follows distantly at 17%, trailing Chrome by a wide margin of 49% points.
  • Edge, Firefox, Samsung Internet, and Opera combined account for only 12% of the market, showing limited competition.
  • Other lesser-known browsers collectively hold a 5% share, indicating minimal impact from emerging or alternative players.
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  • WISPI measures how well police and internal security systems serve the public through capacity, process, legitimacy, and outcomes.
  • The 2023 index ranked 125 countries and territories using 12 indicators.
  • A score of 1 signals strong trust and safety. A score of 0 signals failure and abuse.
  • Sub-Saharan Africa had the lowest average score at 0.369 across 33 countries.
  • Finland, Norway, Singapore, Netherlands, and Denmark topped the index with high trust and low crime.
  • Venezuela, Uganda, DRC, Nigeria, and Madagascar ranked lowest due to bribery, underreporting, and weak outcomes.
  • In Nigeria, just 0.05% of thefts were reported and 81% of survey respondents admitted to paying a police officer bribe.
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  • The US led global barley beer output for 41 straight years (1961–2001).
  • China has topped production every year since 2002—21 years and counting.
  • The US produced 1.28 billion tonnes in 62 years—about 3.88 trillion bottles of 33cl beer.
  • Nigeria rose from 53rd place in 1961 to 13th in 2014, before sliding to 22nd by 2022.
  • Global beer leadership now reflects shifts in demand from Western to Asian markets.
  • Beer output trends mirror broader changes in economic power and population growth.
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  • In 2023, international students made up 5.9% of total US higher education enrollment.
  • This is the highest share ever recorded since tracking began in 1948.
  • The share has grown steadily from 1.1% in 1948 to nearly 6% today.
  • Peak growth occurred from the late 1970s through the 2010s.
  • The total enrollment base in 2023 was 18.9 million, down from the 2011 peak of 21.2 million.
  • International student share remained resilient even as overall enrollment declined post-2010.
  • The 2020 dip (4.6%) resulted from the COVID disruption, but recovery was swift.
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Global active Twitter users by region as of January 2025
  • North America leads globally with 115M active users, making up 19.6% of global Twitter users.
  • Eastern Asia follows with 102M users, representing 17.4% of the global share.
  • Nigeria alone has 7.57M users, accounting for a significant part of West Africa’s 9.9M global share.
  • South-Eastern Asia is the third-largest region with 73.5M users, reflecting strong adoption in nations like Indonesia and the Philippines.
  • Western Europe (52.2M) and Western Asia (50M) show high engagement in politically and economically active regions.
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Global active TikTok users by region as of January 2025
  • South-Eastern Asia leads globally with 298M TikTok users, making up 18.7% of global users.
  • Nigeria accounts for over 90% of TikTok users in West Africa, with 37.4M out of 41.5M users.
  • Southern America is the second-largest region, boasting 228M users or 14.3% of the global base.
  • Africa's total user share is still growing, with Nigeria’s presence serving as a critical indicator of regional potential.
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Global active Messenger users by region as of January 2025
  • South-Eastern Asia accounts for the largest share of global Messenger users at 22.4%.
  • Southern Asia follows with 18.0%, making Asia the core base of Messenger’s global presence.
  • South America ranks third with 13.3%, reflecting Messenger’s strong presence in Latin America.
  • Nigeria alone contributes 5.65 million active users to the global Messenger base.
  • Northern Africa holds 7.2% of global Messenger users, the highest share in Africa.
  • North America represents just 0.5% of global users despite its population.
  • Central Asia and Middle Africa remain the lowest contributors, with 0.1% and 0.4% respectively.
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Global active LinkedIn users by region as of January 2025
  • North America holds the largest LinkedIn audience globally, with 277 million users.
  • All African regions combined have fewer users than North America alone—3.3 times fewer, to be exact.
  • Nigeria is one of Africa’s leading LinkedIn countries, with 11 million users as of January 2025.
  • The Caribbean and Central Asia have the lowest usage, with 6.5 million and 3 million users, respectively.
  • Africa’s total user base remains modest despite a large, youthful, and growing workforce.
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Key takeaways:

  • MTN continuously received the most ported-in subscribers, particularly from 2023 to 2025.
  • MTN ported-in subscribers increased from 616 in June 2021 to 5,551 in January 2025.
  • Airtel subscribers from other networks expanded from 360 to 2,414 port-ins (567%) throughout the same period.
  • Airtel experienced significant growth in August-September 2024 and January 2025, with over 2,000 port-ins monthly.
  • Globacom's performance remained low, with fewer than 1,000 port-ins throughout the period.
  • The high number of subscribers switching to MTN indicates a stronger customer preference for MTN, most likely owing to perceived quality or promotional incentives.
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Nigeria’s average daily fuel consumption in litres (2015 - 2024)
  • Nigeria’s daily fuel consumption peaked at 66.7 million litres in 2022.
  • Fuel consumption fell to 47.5 million litres in 2023 after the subsidy removal.
  • Consumption rebounded slightly to 51.8 million litres in 2024, but remains far below 2022 levels.
  • Between 2015 and 2022, consumption grew from 48.7m to 66.7m litres daily.
  • 2021 saw a notable increase to 61.9m litres, likely due to economic recovery post-COVID.
  • The lowest recorded consumption in the 10-year period was 47.5m litres in 2023.
  • The post-subsidy dip marks the largest single-year decline in consumption within the observed period.
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  • Kenya recorded the highest ivory seizure among the top 10 countries, with 130,432 kg confiscated over the 34-year period.
  • China and Hong Kong follow closely, with 106,069 kg and 75,707 kg seized, respectively, showing their long standing roles as critical players in the global ivory network.
  • Vietnam and Singapore, both located in Southeast Asia, had substantial seizure records; 71,256 kg and 29,882 kg, indicating persistent trafficking through the region.
  • Nigeria leads West Africa in ivory confiscations within the top 10, with 23,031 kg, signalling its importance as a key node in the transit chain.
  • All countries listed in the top 10 are either source, transit, or destination points in the global ivory supply chain, reflecting how widespread and interconnected the illegal trade remains.
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  • Coal demand peaked in 2007 at 1,705.1 Mtce, after a steady rise from 1,123.2 Mtce in 1974, marking a 52% increase over three decades.
  • A dramatic drop followed post 2007, with demand falling by 44.8% to 941.3 Mtce by 2020, a loss of over 763 Mtce in just 13 years.
  • Between 2020 and 2024, the decline continued, albeit more gradually, reaching 832.7 Mtce, indicating a consistent downward trend.
  • Coal consumption in 2024 is the lowest in five decades, even lower than 1974 levels, reflecting a major shift in global energy use.
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Key Takeaways:
  • In June 2022, 9mobile recorded a peak of 324 port-ins.
  • The lowest port-in figure during the period was recorded in February 2025, with only one subscriber.
  • In June 2021, 9mobile received 191 new ported-in users, which decreased to 3 by April 2025.
  • Monthly port-in numbers have been progressively dropping, from a three-digit to a single-digit level by 2025.
  • A slight recovery was observed in May 2024 (226), but it was not sustained.
  • By early 2025, port-ins dropped to as low as 1-3 per month.
  • This trend is consistent with a sharp decline in its subscriber base.
  • Compared to other service providers, 9mobile has struggled to attract and maintain switching clients.
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Key Takeaways:
  • Africa’s total cashew nut (in shell) production increased from 172,050 tonnes in 1961 to over 2.25 million tonnes in 2023, a growth of approximately 1,209%.
  • Western Africa has been the primary driver of this growth since the 1990s and now produces the largest share of cashew nuts in Africa.
  • Western Africa accounted for 84% of Africa’s total cashew nut production by 2023.
  • Middle Africa has maintained a minimal but consistent level of production.
  • Eastern Africa led production from the 1960s through the 1980s before being overtaken by Western Africa.
  • The most significant growth in Africa’s cashew production began in the 1990s.
  • Despite overall growth, cashew production in Africa has experienced periodic fluctuations.
  • Mostly due to their climate conditions, Southern and Northern Africa regions are less favourable for cashew production than other African regions.
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Key takeaways:
  • MTN maintained the highest market share, growing from 41% in December 2015 to 52% by April 2025.
  • Airtel grew significantly, expanding from 22% in December 2015 to 34% by Apr 2025.
  • 9mobile experienced a steep decline, falling from 15% to 2% over the same period.
  • Globacom maintained stability until 2023, then saw a dramatic fall from 27% to 12% by December 2024.
  • The total market grew from 148.7 million in 2015 to 172.7 million subscribers in 2025 (16% growth).
  • 9mobile's market share declined from 22.2 million subscribers (15%) to just 3.0 million (2%) in 2025.
  • Globacom lost 41.5 million subscribers between 2023 and 2024.
  • Airtel's market share expanded from 22% to 34%.
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Jumia's milestones (2012 to May 2025)
  • Jumia hit unicorn status between 2015 and 2016 after a €300M raise led by key global investors.
  • Its 2019 IPO raised $196M, making it the first African tech company to list on the NYSE.
  • Post-IPO backlash led to a 50% drop in stock price after Citron’s fraud allegations.
  • Between 2020 and 2021, Jumia exited multiple African markets and saw major investors like MTN and Rocket Internet cash out.
  • Jumia exited South Africa and Tunisia in 2024, signalling sharper market focus.
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