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  • Every Nigerian president since 1999 left office with a higher dollar to naira exchange rate than when they took office. Will President Tinubu's tenure be the exception?

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    Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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  • Every Nigerian president since 1999 left office with a higher dollar to naira exchange rate than when they took office. Will President Tinubu's tenure be the exception?

    See more
    Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
    See more

  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more
  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more

Other Insights

Key Takeaways:

  • Dangote Sugar Refinery saw impressive growth rates of 68% in 2016 and 51% in 2024, marking periods of considerable expansion.
  • The company’s revenue rose from ₦101.06 billion in 2015 to ₦665.69 billion in 2024.
  • There were notable year-on-year fluctuations, with growth rates varying from -26% to 68%.
  • The period from 2020 to 2024 indicated particularly strong performance, featuring consistent positive growth.
  • The highest revenue allocation for the company was noted in 2024.
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Key takeaways:

  • Seplat’s revenue steadily increased from ₦112.97 billion in 2015 to ₦1.65 trillion in 2024.
  • The difference between revenue and profit after tax in 2024 is notably broader than in previous years.
  • Profitability varied over the years, with losses recorded in 2016 and 2020 but consistent recoveries during other periods.
  • The year 2024 saw the company's peak revenue (₦1.65 trillion) and profit (₦214.25 billion).
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  • Lesotho's external debt stock grew from $912.1 million in 2014 to $1.74 billion in 2020.
  • The most significant increase in debt occurred between 2015 and 2016, when the debt surged from $952.6 million to $1.36 billion.
  • After 2020, external debt levels started to stabilise, with only a slight decline from $1.83 billion in 2021 to $1.78 billion in 2023.
  • Despite the recent stabilisation, Lesotho’s external debt remains relatively high, indicating a need for debt sustainability and fiscal management.
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Countries with the lowest GDP per capita (PPP, current international dollars), Jan. 2025
 
  • All ten of the world’s lowest GDP per capita countries are in Africa, signalling deep economic inequality at the global level.
  • South Sudan has the lowest GDP per capita at just $763, reflecting its ongoing economic struggles and instability.
  • Burundi and the Central African Republic follow, both under $1,300.
  • Even the highest GDP per capita country in this bottom ten, Niger, at $1,978, remains below $2,000.
  • Low GDP per capita directly impacts standard of living, limiting access to quality healthcare, education, and infrastructure.
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Nigeria's share of startup funding raised in West Africa, excluding exits (2019-2024)
  • A staggering 92.16% of all startup funding in West Africa flowed into Nigeria in 2019, showing the country’s lead in attracting investors.
  • Nigerian startups still led, but their share dropped to 68.03% in 2023 and 69.75% in 2024, indicating that other West African countries are starting to attract more investment.
  • Despite some shifts, no other West African country has come close to breaking Nigeria’s dominance. The remaining 20-30% of funding is spread across multiple nations, making it difficult for any single country to challenge Nigeria's position.
  • While Nigeria’s startup dominance is impressive, a more balanced regional investment landscape could lead to greater innovation and economic growth across multiple countries.
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Total funding raised in West Africa, excluding exits (2019 - 2024)
  • Nigeria is the clear leader, securing over 80% of total startup funding in West Africa. Its ecosystem benefits from a strong fintech sector, a large market, and increased investor trust.
  • Ghana and Senegal are challengers, attracting $460M and $410M, respectively. These countries are proving they can compete but still have a long way to go to match Nigeria.
  • Nigeria’s startups raised over ten times more than Ghana, the second-highest country on the list. This highlights an imbalance in investor focus.
  • Benin ($133M) and Côte d'Ivoire ($107M) are rising players but remain in the shadows of the region’s top three. Their growing startup ecosystems could gain more traction with the right policies and investments.
  • Mali, Togo, and Sierra Leone struggle to attract major funding, receiving less than $30M each. This signals a need for stronger ecosystems and investor confidence in these markets.
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Share of global population - Top 10 countries as of 2025​
  • India is now the world’s most populous country, surpassing China with 17.78% of the global population.
  • China closely follows with 17.30%, showing that even though its population growth is slowing, it remains one of the most dominant globally.
  • The United States (4.23%) remains the most populous Western country, reinforcing its continued economic and political significance.
  • Nigeria leads Africa with 2.87% of the global population, showing that Africa's rising demographic weight will be a major factor in future economic and workforce trends.
  • Ethiopia (1.63%) is another African country on the rise, showing how Africa’s demographic shift is accelerating beyond just Nigeria.
  • Russia (1.76%) is the only European country on the list, underscoring Europe’s declining share in global population dynamics compared to the rapid growth of Asian and African nations.
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  • In 2023, over 324 million chickens were slaughtered in Nigeria, making them the dominant source of meat.
  • Goats and sheep followed at 28.23 million and 19.45 million, respectively, but their slaughter numbers were far lower than poultry.
  • Pigs accounted for 8.11 million slaughters, while cows were the least slaughtered at 3.32 million, likely due to their higher economic value.
  • The disparity in slaughter numbers highlights Nigeria's preference for poultry over red meat, aligning with global trends in cost-effective protein consumption.
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  • Moniepoint began as TeamApt in 2015, building solutions for banks before pivoting to agent banking in 2019.
  • In 2022, Moniepoint secured a banking license, launched business banking, and processed 5.2 billion transactions.
  • The company rebranded to Moniepoint in 2023, relocated to the UK, and launched personal banking.
  • By 2024, Moniepoint achieved unicorn status, with over $200 million in total funding.
  • In 2025, Moniepoint plans to expand into contactless payments and remittances through Monieworld.
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  • Nigeria leads Africa in total arable land with 36,872,000 hectares, more than twice that of Niger, the second-ranking country.
  • Niger ranks second with 17,700,000 hectares.
  • The Democratic Republic of Congo (DRC) ranks third with 13,680,000 hectares, revealing the role of Central Africa in agricultural land availability.
  • Other notable countries include Chad (5.3M hectares), Zambia (3.8M hectares), and Guinea (3.1M hectares).
  • The countries at the bottom of the top ten list, such as Congo (550,000 hectares), Liberia (500,000 hectares), and Mauritania (450,000 hectares), have relatively limited arable land compared to leading nations.
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  • The number of artists earning over $5,000 in royalties from Spotify has risen from 36,400 in 2017 to 110,500 in 2024, a 205% increase.
  • The growth trend accelerated significantly after 2020, crossing 80,000 artists by 2021.
  • Between 2017 and 2019, the growth rate was slower, rising from 36,400 to 53,700 artists in two years.
  • The most significant jumps happened between 2019-2021, as numbers surged from 53,700 to 81,700 artists.
  • The consistent rise suggests increased monetisation opportunities for independent and mainstream artists on Spotify.
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  • Avatar remains the highest-grossing movie globally, earning $2.92 billion.
  • Titanic, released in 1997, is still among the top-grossing films with $2.22 billion, showing the lasting appeal of classics.
  • Recent films like Avatar: The Way of Water ($2.32 billion) and Spider-Man: No Way Home ($1.92 billion) prove that sequels and superhero films continue to drive massive revenues.
  • Disney properties dominate the list, with multiple Marvel, Star Wars, and animated films ranking among the top earners.
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The average amount of time (in hours and minutes) that internet users worldwide aged 16+ spend with each medium or device each day (as of Jan 2025)
  • With nearly four hours daily, mobile internet is the primary way people interact with content.
  • At 3 hours and 13 minutes daily, TV remains relevant but is being outpaced by mobile consumption.
  • With 2 hours and 21 minutes daily, platforms like Instagram, TikTok, and X are where people spend much of their mobile time.
  • Digital press consumption (58 minutes daily) outpaces traditional print (42 minutes), signalling a continued decline in physical media.
  • Users spend 1 hour 25 minutes on music streaming, but gaming consoles only see 1 hour and 3 minutes, showing that on-the-go entertainment is preferred.
  • With podcasts at 52 minutes and radio at 51 minutes, audio content is still relevant but not as dominant as video and social media.
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Cellular mobile connections compared with total population (Percentage per region), as of Jan. 2025
  • Southern Africa is the global leader in mobile connectivity, with 183% mobile connections compared to its population, significantly ahead of all other regions.
  • The world’s most connected regions are outside North America and Western Europe, with Eastern Europe (144%), Eastern Asia (133%), and Southern Europe (131%) leading the charge after Southern Africa.
  • Africa is deeply divided in mobile adoption. While Southern Africa dominates, Eastern Africa (79%) and Middle Africa (66%) have a lower penetration.
  • Some regions have more mobile connections than people. The fact that multiple regions exceed 100% connectivity means that many individuals own multiple SIM cards, a trend driven by business needs, mobile money, and telecom competition.
  • Western Africa, at 85% connectivity, is doing better than Eastern Africa but still lags behind the global average, signaling potential for more growth in mobile adoption.
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Share of individuals in each generation (January 2025)
  • Generation Alpha is the largest generation, making up 24.4% of the global population.
  • Gen Z and Millennials still hold strong influence, comprising 22.9% and 21.2% of the global population.
  • The Baby Boomer generation (12.8%) is gradually declining, which will impact industries like retirement services, healthcare, and wealth distribution.
  • The Silent Generation is now just 2% of the population, highlighting the demographic shift away from the older generations.
  • Generation X, at 16.7%, remains a crucial but often overlooked group, balancing leadership roles in business and governance while supporting both older and younger generations.
  • The rise of Generation Alpha signals the dawn of an even more digital-native world, shaping the future of education, marketing, and work environments.
  • With Millennials, Gen Z, and Gen Alpha making up nearly 70% of the population, the global workforce, economy, and social dynamics will see rapid transformation in the coming years.
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Percentage of internet users globally aged 16+ who consume each media type (as of Q3 2024)
  • Social media is not optional; it’s universal, with 93% usage globally.
  • Traditional broadcast TV still sees 89.7% usage, and streaming TV (77.1%) isn’t far behind.
  • Individuals consume online news more than physical newspapers.
  • 66.4% still tune in to radio, showing that audio content still has a loyal base.
  • At 65.3% usage, platforms like Spotify and Apple Music are not just for entertainment; they’re part of people’s routines.
  • With 63.7% global engagement, podcasts are now a core part of modern media usage.
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Nigeria's capital expenditure as a percentage of GDP (1981–2024)
  • From an average of 4.33% in 1981–2001 to just 1.58% in 2002–2024, Nigeria’s capital expenditure as a percentage of GDP has more than halved.
  • The early 2000s marked a major turning point. After peaking at 9.1% in 1999, capital spending nosedived, rarely surpassing 2% in the last two decades.
  • Recent figures show Nigeria’s capital expenditure hovering around 1–2% of GDP.
  • The data suggests a move away from infrastructure investments, potentially prioritising recurrent expenditure such as salaries and overheads.
  • Low capital spending can slow infrastructure development, limiting productivity, economic expansion, and foreign investment attractiveness.
  • If Nigeria is to achieve sustainable growth, there needs to be a renewed focus on capital investments to drive industrialisation, improve public services, and create jobs.
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Total funding raised in East Africa, excluding exits (2019 - 2024)
  • Kenya is the absolute leader in startup funding, with $3.3 billion raised in the past six years.
  • The rest of East Africa is way behind, with Tanzania ($286M), Uganda ($183M), and Rwanda ($91M) being the next in line. But collectively, they don’t even match 20% of the funding Kenya received.
  • The total funding raised across East Africa from 2019 to 2024 is $3.94 billion, which means Kenyan startups alone secured more than 8 out of every 10 dollars invested in the region.
  • Investor confidence is highly concentrated in Kenya, largely due to its well-developed venture capital ecosystem, startup accelerators, and government support for innovation.
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