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  • Apart from dominating the global cocoa industry in 2020, Ivory Coast — leading in African chocolate exports — is ranked 27th among the top chocolate exporters in the world. Here is how it compares with the world's top 10 chocolate exporters by value in 2020.

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    Revenue from voice is still the largest contributor to Airtel Africa's revenue between 2019 and 2023 however its share of the revenue has been on a steady decline. Voice went from accounting for 60.97% of the total revenue in 2018, to 46.16% in 2023. The share of revenue from data and Airtel Mobile have been on a steady rise since 2020.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Countries by Global Innovation Index 2024

    The Global Innovation Index 2024 reveals a striking contrast in innovation performance between countries globally and across Africa. Switzerland leads the global rankings with an impressive score of 67.5, followed by Sweden (64.5) and the USA (62.4), highlighting their sustained investments in research, development, and technological advancement.

    In Africa, Mauritius takes the top spot with a score of 30.5, followed closely by Morocco (28.8) and South Africa (28.3). However, even Africa's most innovative nations achieve less than half the score of global leaders, indicating a significant innovation gap.

    Nigeria ranks 15th in the African ranking and 113th globally, out of 133 countries, with a score of 17.1.

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  • Nigeria's export value increased by 16.8% quarter-on-quarter to ₦20.49 trillion in Q3 2024. Petroleum products (oils, liquefied natural gas, and other petroleum gases) made up 85.52% of its exports, valued at ₦17.53 trillion.

    This figure highlights Nigeria's heavy reliance on the oil and gas sector for revenue, emphasising the need for diversification to reduce dependence on a single industry.

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  • The 2024 Global Peace Index reveals a decline in peacefulness in 97 countries, the highest since the index began.

    Nigeria is among the nations affected by regional conflicts and rising violence. With a peace index score of 2.91, Nigeria is facing increasing challenges.

    A deteriorating peace score impacts foreign investment and economic stability. Global economic losses due to violence reached $19.1 trillion in 2023.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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Other Insights

MTN Nigeria has dominated the country's telecommunications market over the years, accounting for the largest market share. All four operators, apart from 9mobile, recorded a significant increase in their subscriber base between May 2014 and March 2024.

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Unity Bank's gross earnings nearly doubled between 2011 and 2017 before sharply declining in 2018. The bank never hit its 2017 gross earnings record of ₦57.1b after 2018.

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Since 2011, Unity Bank Plc has seen more losses than profits over a 12-year period. Despite a consistent growth in gross earnings from 2011 to 2017, profits were overshadowed by losses, exceeding profits by over ₦9 billion.
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top-15-african-countries-by-number-of-medical-doctors-per-10000-people-as-of-2022

As of 2022, only seven African countries met the WHO's recommended doctor-to-population ratio of 10 doctors per 10,000 people.

Cape Verde, Seychelles, Libya, Eswatini, Tunisia, Mauritius, and Algeria are leading the way in healthcare accessibility in Africa. However, the continent still averages only 2.6 doctors per 10,000 people.

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As of 2023, the global labour force has expanded to an estimated 3.63 billion, driven by population booms in key regions.

China and India lead with a combined 1.37 billion people 15+ active in the workforce.

Nigeria ranks 7th with 76 million, following the US, Indonesia, Brazil, and Pakistan.

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In 2023, South Africa led Africa's exports with a value of $110.7 billion, nearly double Nigeria's $60.7 billion. Key exports include gems, vehicles, and mineral fuels.

The top 15 African exporters contribute 84% to the continent's trade, with South Africa, Nigeria, Algeria, Morocco, and Egypt leading with a combined 52%.

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The cumulative number of asylum applications to the UK has exceeded one million, with Iran, Afghanistan, Iraq, Pakistan, and Albania being major contributors.

African countries such as Eritrea, Somalia, Zimbabwe, the DR Congo, and Nigeria have also been in the top ten.

These are the top ten nationalities in the past 23 years.

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The average price of cooking gas in Nigeria has increased significantly, from ₦370 per kg in early 2016 to ₦1,390 per kg in June 2024.

After prices peaked at nearly ₦1,500 in May 2024, they fell by 6.1% in June.

The contributing factors to the increase include global energy fluctuations, naira depreciation, supply chain disruptions, and changes in domestic policies.

Here are the average prices of cooking gas in Nigeria since 2016.

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Prices of food items like tomatoes, yams, Irish potatoes, and brown beans have witnessed more than a 250% increase over the past 12 months in Nigeria. The country's headline inflation rate went from 24.08% in July 2023 to 34.19% in June 2024.

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WhatsApp Business generated an estimated $39.5 million from Africa in 2023, representing 10.3% of its global revenue.

Estimates from Statista show that Asia was the leading contributor to WhatsApp Business' revenue, with $155.2 million.

Here is a breakdown of WhatsApp Business' revenue by region in 2023.

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As of December 2023, 28.6 million internally displaced people affected by conflict were under the age of 18, accounting for 38% of the global IDP population.

Conflict-ravaged Sudan has the most internally displaced children globally, with 4.25 million under the age of 18.

DR Congo and Syria follow with 3.57 million and 2.65 million displaced children, respectively. Nigeria's 1.65 million displaced children make it the 7th highest globally for child displacement due to conflict.

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Nigeria's first Olympics appearance was at Helsinki 1952 but it wasn't until its fourth appearance at Tokyo 1964 that it won its first medal — a bronze. The country’s best medals haul (6) was at Atlanta 1996, where it won 2 gold, 1 silver, and 3 bronze.

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Global active Facebook users by region as of January 2025
  • Southern Asia alone hosts 520 million active Facebook users, making up 22.8% of global users.
  • South-Eastern Asia follows with 398 million users, equivalent to 17.4% of Facebook's global audience.
  • Nigeria has 38.7 million Facebook users, placing it among the highest in Africa but contributing only 1.3% globally.
  • Southern America and Northern America have 257 million and 221 million users respectively.
  • Western and Northern Africa combined have nearly 185 million users.
  • Central Asia and the Caribbean have the fewest Facebook users globally, with just 6.4 million and 13.8 million users, respectively.
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Share of selected social media users by regions in Africa (Jan. 2025)
  • Northern Africa makes up 65.6% of all Messenger users in Africa.
  • On Instagram, more than half (55.8%) of African users are from Northern Africa.
  • TikTok has its largest African user share in Northern Africa at 48.0%.
  • Western Africa leads the African presence on X (formerly Twitter) with 35.4% of total users.
  • LinkedIn usage is more evenly distributed
  • Facebook users are most concentrated in Northern Africa (37.8%), followed by Western Africa (25.7%).
  • Central Africa contributes the least to every platform, consistently under 8% in all cases.
  • Eastern Africa contributes 20% on X, showing stronger engagement on text-based platforms over visual-heavy ones like Instagram.
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Key takeaways:
  • In September 2015, 9mobile had a peak subscriber base of 23.49 million.
  • After reaching that peak, its subscriber base fell steadily in late 2015.
  • The most drastic reduction happened between February and April 2024, with nearly 5 million customers lost in just three months.
  • 9mobile has lost more than 20 million customers since its peak in September 2015.
  • More than 10 million subscribers were lost between January and April 2025 (>78%).
  • 9mobile customers increased significantly until 2015, then steadily declined, with a steep reduction after 2023.
  • The subscriber base was mostly steady from January 2020 to February 2024.
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Key Takeaways:
  • September 2024 saw the most outbound departures (7,127), followed by January 2025 (6,716 losses).
  • From June 2021 to April 2025, the network saw a steady and increasing loss of consumers to other suppliers.
  • The outflow has accelerated considerably since mid-2023, showing growing subscriber dissatisfaction or more appealing options.
  • The largest monthly outflows occurred between July 2024 and April 2025, when more than 5,000 subscribers left on a consistent monthly basis.
  • Early 2021 numbers were extremely low, with only 323 ports in June and July 2021.
  • The number of subscribers transferring out decreased dramatically between September 2024 and December 2024, before peaking again in January 2025.
  • Monthly port-outs rose from 323 in June 2021 to 7,127 in September 2024, an approximately 2,107% increase.
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Key Takeaways:
  • 9mobile consistently tops the port-out chart, averaging over 75% of all outgoing ports over 24 months.
  • The highest subscriber loss from 9mobile occurred in September 2024, with 90.38% of all ports.
  • Airtel and Globacom show relatively stable port-out shares, rarely crossing 15%, with occasional surges. MTN has the lowest overall port-out rates, peaking at 13.64% in January 2025.
  • Total port-outs to other service providers surged by 127%, from 2,992 in May 2023 to 6,789 in April 2025.
  • The highest port transfer to another provider occurred in September 2024, with 7,886 total departures, and 9mobile recording 7,127 losses (90.38%).
  • Globacom’s outflow increased sharply from the July 2023 low, reaching 18.16% in April 2025.
  • Airtel maintained relatively low but fluctuating port-out rates, hitting its highest at 14.61% in October 2023.
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Global active Instagram users by region as of January 2025
  • Southern Asia dominates Instagram usage globally with 448M users.
  • Southern America (237M) and Northern America (192M) significantly trail behind Southern Asia.
  • Nigeria leads West Africa with 9.9M users, ahead of countries in the Caribbean and Middle Africa.
  • Africa’s Instagram audience remains relatively small, but its most active countries and regions, like Nigeria and Northern Africa, are worth watching.
  • Middle Africa (2.8M users) is the smallest regional contributor.
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