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Popular Insights
  • Nigerians spent ₦56.6 million last weekend seeing two blockbuster movies — #Barbie and #Oppenheimer. Popularly called Barbenheimer, they were released simultaneously on July 21, 2023. Barbie made 129% more than Oppenheimer in their first weekend.

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    Airtel Nigeria started 2023 with slight drops in revenue in Q1 and Q2. However, a significant decline was recorded in the third quarter, representing the biggest quarterly decline since Q3 2018. Here are Airtel Nigeria's revenues since Q2 2018.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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  • Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • Per Africa Wealth Report 2024, South Africa maintained its position as the country with the most millionaires in Africa in 2023.

    The country has 2.4x the number of millionaires as Egypt and 4.6x the figure of Nigeria.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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Other Insights
Payment system by transaction volume (Jan - Jun 2024)
  • Web payment is the leading payment system in Nigeria, handling over half (52.7%) of transaction volume and 56.6% of transaction value in the first half of 2024.
  • With a Constant Annual Growth Rate of 150.4% (in volume) and 208.9% (in value), Web Pay has been leading the Nigerian Payment System in both transaction volume and value since 2020.
  • Point-of-sale (POS) terminals account for 29% of transaction volume, proving their continued relevance for in-person transactions.
  • Mobile payments contribute 15.8% of transaction volume and 10.9% of transaction value, indicating growing adoption among tech-savvy users.
  • The dominance of web payments reflects Nigeria's ongoing transition to a cashless economy and widespread digital adoption.
  • With 3.49 billion transactions, mobile payments are gaining traction for low-value, high-frequency activities like bills and purchases.
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Key takeaways:  

  • Most countries can only target 50-70% of their populations in need.
  • Sudan has the greatest humanitarian requirements, with 30.44 million people affected, and it is projected that only 69% will receive help, leaving 10 million individuals unsupported.
  • Myanmar exhibits the largest gap, with over 19.9 million people in need and only 5.5 million targeted for assistance.
  • The situation in Ukraine leaves nearly 7 million individuals without adequate assistance while targeting approximately 6 million individuals.
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Key takeaways:

  • The industry sector accounted for the smallest portion of global employment in 2022.
  • Around 50 percent of the worldwide workforce is involved in the service sector.
  • On a global scale, the disparity between the agriculture and industry sectors is slight.
  • The sector with the largest share of employment globally is the service sector.
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  • Number porting in Nigeria has dropped significantly, with only 55k customers switching networks in 2024, continuing a multi-year decline.
  • MTN gained the most new customers in 2024, outperforming other networks in porting gains.
  • 9mobile, once the dominant choice for ported customers, has lost its appeal, with far fewer subscribers switching to the network in recent years.
  • Overall porting activity has slowed, suggesting improved customer retention or fewer incentives to switch providers.
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  • 4G smartphones are the most popular globally.
  • Sub-Saharan Africa has the smallest 4G smartphone adoption, with a 33% market share in the region.
  • Sub-Saharan Africa has the lowest 5G market share of any region.
  • 5G smartphones are dominant in North America, the highest of any region.
  • Smartphone market share is reflective of income levels across regions.
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Key takeaways:

  • Sudan is the highest recipient of UN humanitarian aid among African nations in need of humanitarian support and the only North African country receiving such assistance.
  • Nigeria is among the top nine African nations that will each receive humanitarian aid worth more than $700 million.
  • Zambia and Malawi will receive humanitarian support of less than $100 million each.
  • Six countries among the African countries facing humanitarian crises are to receive UN support worth more than $1 billion each.
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Key takeaways:

  • Mozambique and Chad exhibit the greatest coverage rates for individuals in need of support.
  • Less than half of those in need in Nigeria and Zimbabwe are projected to receive UN assistance.
  • At least 40% of individuals in need across African nations are expected to receive UN support.
  • No nation benefits from full support for individuals requiring humanitarian aid within its borders.
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Key Takeaways:

  • United Nations High Commissioner for Refugees (UNHCR) has documented over 435,000 refugees in the U.S. in 2024.
  • China and Afghanistan stand as the leading sources of refugees, with 60,044 and 46,137 individuals identified as refugees from these countries respectively.
  • The top eleven countries of origin have each recorded more than 10,000 refugees in the United States.
  • Central American nations (El Salvador, Guatemala, and Honduras) accounted for 19.9% of refugees in the US.
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Key takeaways:

  • Tunisia ranked the highest in Africa with a remarkable life expectancy of about 77 years, surpassing Africa's value of 64 years.
  • Five North African countries are among the top 8 countries with the highest life expectancy at birth in Africa.
  • There is a significant 22-year difference between the life expectancy in Tunisia (77 years) and Nigeria (55 years).
  • Sub-Saharan countries generally have lower life expectancy rates.
  • Nigeria is ranked among countries with the lowest life expectancy in Africa and the world.
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Key takeaways:

  • Sudan requires the largest amount of humanitarian assistance, exceeding $4.16 billion.
  • The Syrian Arab Republic is second on the list of recipients, requiring $4 billion in humanitarian aid.
  • A total of eleven top countries are set to receive over $1 billion each in support, with the leading six countries requiring more than $2.4 billion each.
  • The top ten countries account for over 75% of total global humanitarian needs, which exceeds $32 billion.
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  • December 2024 saw the biggest year-on-year increase in average movie ticket price since the 38.5% increase in 2021.
  • Cinema ticket prices in Nigeria have maintained an upward price trend since 2018, increasing by over 300%.
  • Since 2021, average ticket prices in December have maintained double-digit increases over 30% annually.
  • 2024's average ticket price was 17% below projections.
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  • Total Spotify streams for the top 10 Nigerian songs hit 316.4 million, signalling another milestone for Nigeria’s digital music dominance.
  • Rema’s ‘Baby (Is it a crime)’ topped the chart with 53.4M streams, standing well ahead of the next closest, ‘Laho’.
  • All 10 songs recorded over 316M streams combined, showing depth in audience engagement beyond just the top few hits.
  • Shallipopi entered twice with ‘Laho’ (48.1M) and ‘Laho II’ (18.6M), showing the success of follow-ups and fan loyalty to a sound.
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  • Nigeria’s National Bureau of Statistics (NBS) usually releases Q1 GDP data 53 days after the quarter ends.
  • As of June 25, 2025, the Q1 2025 figures are 86 days overdue—that’s 33 days longer than average.
  • The delay coincides with a GDP rebasing exercise, updating the base year to 2019.
  • Q1 GDP reports have typically come out in May for the past eight years—until now.
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  • Africa attracted $97 billion in FDI in 2024 — nearly double the 2023 level — marking a record year for the continent.
  • Egypt alone accounted for nearly 50% of total African inflows, driven by a $35 billion Ras El-Hekma megaproject and sweeping reforms.
  • Major gainers included Zambia (+1340%), Guinea (+105%), and Mauritania (+74%), showing momentum beyond usual hotspots.
  • Nigeria’s FDI dropped 42%, while South Africa (–29%) and Senegal (–58%) also saw steep declines.
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  • Global FDI rose to $1.51 trillion, still below its 2015 peak.
  • The top 10 countries accounted for 65% of total inflows.
  • Egypt ranked 8th globally with $46.6 billion, ahead of UAE and Mexico.
  • A $35 billion Ras El-Hekma deal drove much of Egypt’s surge.
  • Egypt’s FDI grew over 370%, the fastest among top recipients.
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  • Total trade rose from ₦12.7 trillion (Q2 2023) to over ₦36 trillion (Q1 2025).
  • Exports grew from ₦6.4 trillion (Q2 2023) to ₦20.6 trillion (Q1 2025).
  • Sustained trade surpluses started from Q2 2023, peaking at ₦5.2 trillion in Q1 2025.
  • Imports also rose from ₦6.3 trillion (Q2 2023) to ₦15.4 trillion (Q1 2025), but slower than exports.
  • Pre-2023 was deficit-heavy: Most quarters from 2020–2022 recorded trade deficits or very small surpluses.
  • Q1 2021 had the worst deficit: -₦1.89 trillion, driven by high imports and weak exports.
  • Naira devaluation is the turning point: Starting around Q2 2023, it inflated export values in naira terms.
  • Export growth may not reflect volume; gains are likely due to FX effects, not necessarily more goods shipped.
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  • South Africa ranked highest in Africa; it’s easy to move goods in and out.
  • It beat others on customs speed, delivery time, and tracking.
  • Nigeria, Ghana, and DR Congo scored low. Goods faced more delays and hassles.
  • Countries with high scores attract more trade and business.
  • A low score means slower shipments, higher costs, and weaker logistics.
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