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  • Of the $157 million worth of human hair exported globally in 2022, India had the highest share, with almost 90%. The top four, which are Asian countries, accounted for 95%. Here are the world's top human hair exporting countries in 2022.
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    Nigeria's exports amounted to ₦35.9 trillion in 2023, with the Netherlands its top destination accounting for ₦4.5 trillion, followed by Spain with ₦3.3 trillion. India and the United States were also top destinations. Here are Nigeria's top export destinations in 2023.

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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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  • Nigerians made up 6.5% of international students in the United Kingdom as of 2022
    In the 2021/2022 academic year, 2.86 million students studied in UK's higher education institutions, with 680k (23.8%) being international students. Nigerians accounted for 44k (6.5%) of overseas students in the UK, trailing China's 151k (22.3%) and India's 126k (18.6%).
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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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Other Insights
  • Volatility and risks are the biggest concerns for Nigerians engaging with cryptocurrency, making up 35.7%.
  • Lack of knowledge accounts for 17.5%, highlighting a gap in crypto education and awareness.
  • Difficulty in using apps is the least pressing concern at 6.4%, suggesting that accessibility is not a major barrier.
  • Addressing volatility fears, improving security measures, and expanding financial education could boost confidence in crypto adoption.
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  • The 2025 approved budget is nearly ₦55 trillion, marking a dramatic increase compared to previous years.
  • From 2020 onwards, the budget has seen a rapid upward trend.
  • Nigeria's national budget has consistently grown over the years, with notable jumps in 2016, 2021, and 2025.
  • The most significant year-on-year increase occurred from 2024 to 2025, with a 91% rise.
  • Since 2010, the budget has only decreased in four years (2012, 2014, 2015, and 2019), highlighting a generally upward trend in government spending
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  • Africa's labour force continues to grow significantly, with several countries exceeding 10 million workers in 2023.
  • South Africa, despite its developed economy, has a labour force of 27 million, ranking below Tanzania and Egypt.
  • Nigeria, Ethiopia, and the Democratic Republic of Congo have the largest labour forces in Africa.
  • East Africa remains a major hub, with Kenya and Uganda featuring prominently in the top ten.
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  • Sovereign currency-backed instant payments are rare, suggesting limited adoption of central bank digital currency (CBDC) models.
  • Cross-domain instant payment systems are the most popular, showing a strong push for interoperability across financial platforms.
  • Instant payment systems with only bank participants are still widely used, indicating that traditional financial institutions remain central to digital transactions.
  • Some African countries operate multiple instant payment systems, enhancing financial access through diverse options.
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  • Passenger travel generated the largest share of railway revenue at 63.5%.
  • Pipeline usage accounted for 13.9%, showing that the sector tapped into multiple transport streams.
  • Other income sources were minimal at 2%, highlighting limited ancillary revenue sources.
  • The dominance of passenger fares underscores the importance of commuter travel for railway sustainability.
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  • Train passenger revenue in 2024 reached ₦4.8 billion naira by Q3, already surpassing 2023’s total revenue of ₦4.43 billion.
  • The lowest passenger count was recorded in 2020 at 1.02 million, due to pandemic-related restrictions, but revenue still stood at ₦1.75 billion.
  • The highest revenue in the last six years was in 2021, reaching ₦5.70 billion, with 3.21 million passengers contributing to the surge.
  • Passenger numbers peaked in 2021 at 3.21 million and have steadily declined since, dropping by over one million passengers in just three years.
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  • Japan, South Korea, and Germany collectively host approximately 75% of all U.S. troops stationed abroad.
  • Japan leads with 53K U.S. troops, followed by Germany (35K) and South Korea (24K).
  • The Indo-Pacific (77K) edges out Europe (58K), while the Middle East (5K) holds minimal footholds in regional priorities.
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  • Japan leads with 14 bases. It hosts the most U.S. bases globally, exceeding individual counts in the Philippines (9) and South Korea (8).
  • Asia-Pacific Dominance: The region (Japan, Philippines, South Korea, Australia, and Papua New Guinea) accounts for 41 bases, nearly 1/3 of the global total.
  • The Asia-Pacific region hosts 41 U.S. bases, while Europe (Italy, Germany, Poland, UK) has 23. This indicates a growing strategic pivot towards the Pacific compared to traditional European deployments.
  •  Kuwait (5 bases) stands out as the primary hub for U.S. military operations in the Middle East, highlighting its role as a key staging ground for regional security.
  • The top 10 host countries account for 69 of the 128 total bases (over 53%), meaning nearly half of U.S. overseas bases are spread across the remaining 39 countries.
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  • WhatsApp’s global reach hit 2 billion monthly active users. It’s the undisputed leader in global messaging engagement.
  • WeChat’s regional strength reached 1.3 billion monthly active users, but it is heavily concentrated in some regions, limiting its global monthly activity.
  • Telegram’s rise to 900 million monthly active users and Snapchat’s sticky appeals to 800 million monthly active users revealed high engagement among younger demographics.
  • QQ had 554 million monthly active users, highlighting its significant presence in the messaging market.
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-Google has 10.6x more market share of search engine than the five other market leaders combined.
-Bing accounted for 3.77% of the global search market across all devices, while market leader Google held a search traffic share of around 90.83%.
-Yandex's market share was 2.16%, while Yahoo represented around 1.20%.
-Baidu and DuckDuckGo accounted for a combined market share of less than 2% with each Search engine holding under 1% individually.
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  • Africa's migrant stock continues to rise, with several countries exceeding one million migrants in 2015.
  • Burkina Faso and the Democratic Republic of Congo round out the top ten, with over half a million migrants each.
  • Despite being Africa's youngest country, South Sudan ranked sixth, showing the country's rapid migration growth.
  • South Africa has led since 2010, despite facing fluctuations in the migrant stock.
  • East Africa sees significant migration, with Kenya and Ethiopia both exceeding one million migrants.
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Key takeaways:

  • From 2012 to 2024, the refugee population in the United States increased by approximately 66%, growing from 262,006 to 435,333.
  • The overall trend indicates steady growth in the number of refugees in America, despite a brief period of stabilisation during 2020-2021.
  • The years from 2022 to 2024 demonstrate a significant rise, with annual totals increasing by more than 72,000 refugees during this time frame.
  • The figure for 2024, at 435,333 refugees, represents the highest number of refugees recorded from 2012 to 2024.
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  • In 2023, international students made up 5.9% of total US higher education enrollment.
  • This is the highest share ever recorded since tracking began in 1948.
  • The share has grown steadily from 1.1% in 1948 to nearly 6% today.
  • Peak growth occurred from the late 1970s through the 2010s.
  • The total enrollment base in 2023 was 18.9 million, down from the 2011 peak of 21.2 million.
  • International student share remained resilient even as overall enrollment declined post-2010.
  • The 2020 dip (4.6%) resulted from the COVID disruption, but recovery was swift.
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Global active Twitter users by region as of January 2025
  • North America leads globally with 115M active users, making up 19.6% of global Twitter users.
  • Eastern Asia follows with 102M users, representing 17.4% of the global share.
  • Nigeria alone has 7.57M users, accounting for a significant part of West Africa’s 9.9M global share.
  • South-Eastern Asia is the third-largest region with 73.5M users, reflecting strong adoption in nations like Indonesia and the Philippines.
  • Western Europe (52.2M) and Western Asia (50M) show high engagement in politically and economically active regions.
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Global active TikTok users by region as of January 2025
  • South-Eastern Asia leads globally with 298M TikTok users, making up 18.7% of global users.
  • Nigeria accounts for over 90% of TikTok users in West Africa, with 37.4M out of 41.5M users.
  • Southern America is the second-largest region, boasting 228M users or 14.3% of the global base.
  • Africa's total user share is still growing, with Nigeria’s presence serving as a critical indicator of regional potential.
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Global active Messenger users by region as of January 2025
  • South-Eastern Asia accounts for the largest share of global Messenger users at 22.4%.
  • Southern Asia follows with 18.0%, making Asia the core base of Messenger’s global presence.
  • South America ranks third with 13.3%, reflecting Messenger’s strong presence in Latin America.
  • Nigeria alone contributes 5.65 million active users to the global Messenger base.
  • Northern Africa holds 7.2% of global Messenger users, the highest share in Africa.
  • North America represents just 0.5% of global users despite its population.
  • Central Asia and Middle Africa remain the lowest contributors, with 0.1% and 0.4% respectively.
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Global active LinkedIn users by region as of January 2025
  • North America holds the largest LinkedIn audience globally, with 277 million users.
  • All African regions combined have fewer users than North America alone—3.3 times fewer, to be exact.
  • Nigeria is one of Africa’s leading LinkedIn countries, with 11 million users as of January 2025.
  • The Caribbean and Central Asia have the lowest usage, with 6.5 million and 3 million users, respectively.
  • Africa’s total user base remains modest despite a large, youthful, and growing workforce.
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Key takeaways:
  • MTN continuously received the most ported-in subscribers, particularly from 2023 to 2025.
  • MTN ported-in subscribers increased from 616 in June 2021 to 5,551 in January 2025.
  • Airtel subscribers from other networks expanded from 360 to 2,414 port-ins (567%) throughout the same period.
  • Airtel experienced significant growth in August-September 2024 and January 2025, with over 2,000 port-ins monthly.
  • Globacom's performance remained low, with fewer than 1,000 port-ins throughout the period.
  • The high number of subscribers switching to MTN indicates a stronger customer preference for MTN, most likely owing to perceived quality or promotional incentives.
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