• In 2023, international students made up 5.9% of total US higher education enrollment.
• This is the highest share ever recorded since tracking began in 1948.
• The share has grown steadily from 1.1% in 1948 to nearly 6% today.
• Peak growth occurred from the late 1970s through the 2010s.
• The total enrollment base in 2023 was 18.9 million, down from the 2011 peak of 21.2 million.
• International student share remained resilient even as overall enrollment declined post-2010.
• The 2020 dip (4.6%) resulted from the COVID disruption, but recovery was swift.

• North America leads globally with 115M active users, making up 19.6% of global Twitter users.
• Eastern Asia follows with 102M users, representing 17.4% of the global share.
• Nigeria alone has 7.57M users, accounting for a significant part of West Africa’s 9.9M global share.
• South-Eastern Asia is the third-largest region with 73.5M users, reflecting strong adoption in nations like Indonesia and the Philippines.
• Western Europe (52.2M) and Western Asia (50M) show high engagement in politically and economically active regions.

• South-Eastern Asia leads globally with 298M TikTok users, making up 18.7% of global users.
• Nigeria accounts for over 90% of TikTok users in West Africa, with 37.4M out of 41.5M users.
• Southern America is the second-largest region, boasting 228M users or 14.3% of the global base.
• Africa's total user share is still growing, with Nigeria’s presence serving as a critical indicator of regional potential.

• South-Eastern Asia accounts for the largest share of global Messenger users at 22.4%.
• Southern Asia follows with 18.0%, making Asia the core base of Messenger’s global presence.
• South America ranks third with 13.3%, reflecting Messenger’s strong presence in Latin America.
• Nigeria alone contributes 5.65 million active users to the global Messenger base.
• Northern Africa holds 7.2% of global Messenger users, the highest share in Africa.
• North America represents just 0.5% of global users despite its population.
• Central Asia and Middle Africa remain the lowest contributors, with 0.1% and 0.4% respectively.

• North America holds the largest LinkedIn audience globally, with 277 million users.
• All African regions combined have fewer users than North America alone—3.3 times fewer, to be exact.
• Nigeria is one of Africa’s leading LinkedIn countries, with 11 million users as of January 2025.
• The Caribbean and Central Asia have the lowest usage, with 6.5 million and 3 million users, respectively.
• Africa’s total user base remains modest despite a large, youthful, and growing workforce.

Key takeaways:

• MTN continuously received the most ported-in subscribers, particularly from 2023 to 2025.
• MTN ported-in subscribers increased from 616 in June 2021 to 5,551 in January 2025.
• Airtel subscribers from other networks expanded from 360 to 2,414 port-ins (567%) throughout the same period.
• Airtel experienced significant growth in August-September 2024 and January 2025, with over 2,000 port-ins monthly.
• Globacom's performance remained low, with fewer than 1,000 port-ins throughout the period.
• The high number of subscribers switching to MTN indicates a stronger customer preference for MTN, most likely owing to perceived quality or promotional incentives.

• Nigeria’s daily fuel consumption peaked at 66.7 million litres in 2022.
• Fuel consumption fell to 47.5 million litres in 2023 after the subsidy removal.
• Consumption rebounded slightly to 51.8 million litres in 2024, but remains far below 2022 levels.
• Between 2015 and 2022, consumption grew from 48.7m to 66.7m litres daily.
• 2021 saw a notable increase to 61.9m litres, likely due to economic recovery post-COVID.
• The lowest recorded consumption in the 10-year period was 47.5m litres in 2023.
• The post-subsidy dip marks the largest single-year decline in consumption within the observed period.

• Bitcoin’s market cap grew from $6B in 2016 to $2T in 2025 — a 337x increase.
• In 2021, Bitcoin’s market value peaked at $1.1T before reaching $1.2T in 2022.
• Bitcoin experienced a sharp drop to around $525B in 2023.
• Its recovery was strong in 2024, with the market cap rising again to $1.4T.
• Despite periodic dips, the long-term chart shows a consistent upward growth trend.

• Gen Z and Millennials combined make up just over half of Nigeria’s population at 50.1%.
• Gen Alpha alone represents 35.6% of the total population — the single largest generational cohort.
• Gen Z, born between the late 1990s and early 2010s, accounts for 25.8% of Nigerians.
• Millennials make up 24.3%, maintaining a strong influence across work, culture, and consumer trends.
• Gen X, typically born between 1965 and 1980, represents only 9.2% of the population.
• Older generations (Baby Boomers and Silent Generation) account for just 5.1% of the total population.
• Nigeria’s entire population under the age of 44 (Gen Alpha, Gen Z, and Millennials) represents approximately 85.7% of the total population.

• Rwanda leads Africa in female parliamentary representation with 61.3% women in its national legislature.
• Nigeria has the lowest representation of women in parliament across the continent at just 4.3%.
• South Africa and Cabo Verde also boast high female parliamentary shares, with 44.7% and 44.4% respectively.
• Four of the top 10 countries have more than 40% women in their national assemblies.
• Only five countries in the bottom 10 have over 10% female representation.
• The gap between the top and bottom countries is massive: a nearly 57-percentage-point difference between Rwanda and Nigeria.

• Squid Game (Seasons 1 and 2) dominates with 457.8 million combined views, securing the top two spots globally.
• Money Heist appears three times on the top 10 list—Parts 3, 4, and 5—with 285.2 million combined views.
• France’s Lupin makes a strong showing, with Part 1 and Part 2 totalling 167.9 million views.
• The top 10 list spans shows from Korea, Spain, France, Mexico, and Colombia, indicating Netflix’s successful global strategy.
• Latin American thrillers like Who Killed Sara? and La Palma feature prominently, proving demand for drama-rich storytelling.
• All shows on the list surpassed 50 million views each in just 91 days, showing rapid global consumption patterns.

• Troll leads with 103 million views, making it the most-watched non-English movie on Netflix in its first 91 days.
• Under Paris follows closely with 102.3 million views, proving France's influence in Netflix's global content slate.
• Society of the Snow (98.5M) and Nowhere (85.7M) show how survival and human drama resonate deeply with audiences worldwide.
• Dystopian themes remain popular, with The Platform (82.8M) drawing strong viewership through intense, minimalist storytelling.
• Five out of the top 10 movies pulled in more than 80 million views each, highlighting a huge appetite for international cinema.
• Latin America and Europe dominate the list, with films from Spain, France, and Norway also attracting global attention.