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Popular Insights
  • Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

    See more
    A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more
  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

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    Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    Every Nigerian president since 1999 left office with a higher dollar to naira exchange rate than when they took office. Will President Tinubu's tenure be the exception?

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  • Inflation rate in Nigeria increased to 31.7% in February 2024. Nigeria has the 13th highest inflation rate out of 186 countries and territories as of February 2024.

    The data showcases Argentina leading with 276%, followed by Lebanon and Syria. Seven of the top fifteen are African.

    See more
  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more
  • Top ten African countries by estimated number of films produced annually

    The Nigerian movie industry, mainly financed via public or private funding and international grants, produces the most films in Africa, yearly. Nigeria produced more than double the number of films that the Ghanaian and Kenyan movie industries produce annually.

    See more

Other Insights
  • Global public agriculture funding between 1991 and 2023 totaled $878 trillion.
  • The U.S. alone received $199 trillion, averaging $6.2 trillion per year — the highest of any country.
  • Japan and China followed with $166 trillion and $122 trillion respectively.
  • Just 10 countries accounted for over 75% of the total.
  • Nigeria ranked 41st out of 145 countries, with only $1 trillion in 32 years — about $32 billion per year.
  • For a country with over 200 million people, that low level of investment tracks closely with rising food prices, low yields, and import dependence.
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  • 90.7% of approvals came from 10 countries — all in Asia and Africa; the rest of the world got just 9.3%
  • India: 222,521 approvals (highest)
  • Nigeria: 149,299 approvals (2nd overall, 1st in Africa)
  • Zimbabwe: 92,960 approvals (3rd overall, despite smaller population)
  • India, Nigeria, and Zimbabwe alone account for over 460,000 approvals — more than 62% of the total
  • Five of the top 10 countries are African
  • Total approvals (2020–2024): 741,933
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  • Netherlands imported the most cocoa beans — 25.48 million tonnes (1961–2023)
  • US (21.1M) and Germany (16.8M) followed in total volume
  • These three countries dominated the top 5 nearly every year
  • Malaysia, UK, France, and Belgium also ranked high over time
  • USSR stayed in the top 10 despite dissolving in 1991
  • Global cocoa imports grew from 1M tonnes in 1961 to nearly 4M in 2023
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Average net migrants per 1,000 population (2024) globally by region
  • Europe had the only significantly positive net migration rate in 2024 at 2.2 migrants per 1,000 people.
  • East and Southeast Asia recorded a modest net gain of 0.2 migrants per 1,000 population.
  • South America and Central America & the Caribbean saw slight net migration gains of 0.2 and 0.1, respectively.
  • Africa had a net migration rate of -0.4, showing more people are leaving the continent than coming in.
  • North America, despite being a key destination historically, recorded a net loss of -0.5 migrants per 1,000 people.
  • Australia and Oceania experienced the steepest net loss at -6.9 per 1,000 population.
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Top countries/territories with the highest net migrants per 1,000 population (2024) globally
  • Ukraine topped the global net migration rate at 36.5 per 1,000 population in 2024, highlighting its unexpected role in global migration.
  • South Sudan ranked second with 19.1 net migrants per 1,000.
  • Equatorial Guinea made the top 10 with a rate of 12.1.
  • Smaller island territories dominated the rankings, showing how migration impacts are magnified in smaller populations.
  • The British Virgin Islands and Venezuela both attracted high net migration rates (12.9 and 13.2, respectively).
  • Monaco and Luxembourg continue to draw migrants, reflecting their strong economies and strategic locations.
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Share of internet users aged 16+ who used an online gambling or betting website or app in the past month by country (Sept. 2024)
  • Five  European countries make the top 10 list in online gambling participation.
  • Norway tops the list with 30.2% of internet users aged 16+ involved in online gambling.
  • South Africa follows closely behind at 30.0%, making it the highest in Africa among the countries studied.
  • Nigeria's 19.0% participation rate exceeds that of the U.K., marking a significant shift in global online gambling behaviour.
  • Brazil slightly edges out Nigeria at 19.5%, showing the trend’s strong hold in Latin America.
  • New Zealand and Greece also post high figures at 26.2% and 22.5% respectively, reflecting strong uptake in smaller but digitally active nations.
  • Australia ranks surprisingly low at 17.2%, despite its known betting culture.
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Key takeaways:

  • Nigeria’s sesame oil production grew from 6,800 tonnes in 1985 to 30,548 tonnes in 2022, marking a 349% increase over the period.
  • The highest production level was recorded in 2012, reaching 176,342 tonnes, more than 25 times the 1985 output.
  • Between 1985 and 1995, production steadily increased from 6,800 to 12,000 tonnes.
  • From 1996 to 2003, production plateaued at 8,000 tonnes before declining sharply to 2,400 tonnes in 2009.
  • A significant recovery began in 2010, with production rising to 6,124 tonnes, followed by a near tenfold surge to 22,148 tonnes in 2011.
  • After the 2012 peak, production fluctuated significantly but remained substantially higher than pre-2010 levels.
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Queries with the highest Google search activity (index vs. top query) globally (2024)
  • “Google” was the top search globally in 2024 with an index score of 100.
  • “You” ranked unexpectedly high at 87, signalling odd but high-frequency global queries.
  • YouTube held the 2nd spot with a score of 88, showing its continued dominance in media consumption.
  • Messaging platforms like WhatsApp and Facebook tied at 52, reinforcing their centrality in digital life.
  • Google Translate (49) was a widely used tool, reflecting global interconnectedness.
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Percentage of websites globally that publish their content primarily in each language (as of 2024)
  • English alone accounts for nearly half of all global web content at 49.40%, setting the tone for internet communication.
  • The next three languages—Spanish, German, and Japanese—combined make up just 16.6%, highlighting the wide gap in representation.
  • Despite having a massive native-speaking population, Chinese is used in only 1.20% of websites.
  • Portuguese, spoken across several continents, represents just 3.80% of internet content.
  • Even major European languages like French and Russian contribute less than 5% each to global web content.
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Share of internet users globally who use a health or fitness website or mobile app monthly by age group and gender (as of Q3 2024)
  • Females lead in monthly usage of health/fitness websites/apps globally across all age groups.
  • Average female usage is 24.45%, consistently higher than male usage in each age bracket.
  • Women aged 35–44 are the most engaged, with 28.6% using health or fitness platforms monthly.
  • Male usage peaks early, at 22.1% (ages 25–34), then steadily declines with age.
  • Engagement among women aged 45–64 remains strong, pointing to long-term wellness interest beyond just youth fitness trends.
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Shopping queries with the highest Google search activity (index vs. top query) globally (2024)
  • iPhone was the most searched shopping query globally in 2024.
  • Half of the top 12 search queries were phone-related, showing phones dominated online shopping interest.
  • iPhone (100) and Samsung (88) were highly searched, signalling active consumer comparison between phone models.
  • Nike (84) and Adidas (46) maintained strong brand appeal in fashion and retail.
  • Amazon (52) ranked high despite being a platform, not a specific product.
  • Apple (30) appeared lower in rank than specific Apple products, suggesting searchers prioritised items over brand pages.
  • Laptops (21) remained a significant product category globally, despite mobile dominance.
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Key Takeaways:

  • Africa’s sesame seed oil production grew from 23,706 tonnes in 1961 to 217,048 tonnes in 2022, an overall increase of 815%.
  • The highest production was recorded in 2012, with an output of 375,697 tonnes, which is more than 15 times the 1961 volume.
  • Between 1961 and 2012, production rose by 1,484.8%.
  • The largest single-year increase occurred between 1969 and 1970, when production jumped from 41,456 tonnes to 101,472 tonnes.
  • After reaching its peak in 2012, production experienced notable fluctuations, settling at 217,048 tonnes by 2022.
  • The sharpest annual decline occurred in 2013, with a 38.6% drop following the 2012 peak.
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  • Global public agriculture funding between 1991 and 2023 totaled $878 trillion.
  • The U.S. alone received $199 trillion, averaging $6.2 trillion per year — the highest of any country.
  • Japan and China followed with $166 trillion and $122 trillion respectively.
  • Just 10 countries accounted for over 75% of the total.
  • Nigeria ranked 41st out of 145 countries, with only $1 trillion in 32 years — about $32 billion per year.
  • For a country with over 200 million people, that low level of investment tracks closely with rising food prices, low yields, and import dependence.
Read more
  • 90.7% of approvals came from 10 countries — all in Asia and Africa; the rest of the world got just 9.3%
  • India: 222,521 approvals (highest)
  • Nigeria: 149,299 approvals (2nd overall, 1st in Africa)
  • Zimbabwe: 92,960 approvals (3rd overall, despite smaller population)
  • India, Nigeria, and Zimbabwe alone account for over 460,000 approvals — more than 62% of the total
  • Five of the top 10 countries are African
  • Total approvals (2020–2024): 741,933
Read more
  • Netherlands imported the most cocoa beans — 25.48 million tonnes (1961–2023)
  • US (21.1M) and Germany (16.8M) followed in total volume
  • These three countries dominated the top 5 nearly every year
  • Malaysia, UK, France, and Belgium also ranked high over time
  • USSR stayed in the top 10 despite dissolving in 1991
  • Global cocoa imports grew from 1M tonnes in 1961 to nearly 4M in 2023
Read more
Average net migrants per 1,000 population (2024) globally by region
  • Europe had the only significantly positive net migration rate in 2024 at 2.2 migrants per 1,000 people.
  • East and Southeast Asia recorded a modest net gain of 0.2 migrants per 1,000 population.
  • South America and Central America & the Caribbean saw slight net migration gains of 0.2 and 0.1, respectively.
  • Africa had a net migration rate of -0.4, showing more people are leaving the continent than coming in.
  • North America, despite being a key destination historically, recorded a net loss of -0.5 migrants per 1,000 people.
  • Australia and Oceania experienced the steepest net loss at -6.9 per 1,000 population.
Read more
Top countries/territories with the highest net migrants per 1,000 population (2024) globally
  • Ukraine topped the global net migration rate at 36.5 per 1,000 population in 2024, highlighting its unexpected role in global migration.
  • South Sudan ranked second with 19.1 net migrants per 1,000.
  • Equatorial Guinea made the top 10 with a rate of 12.1.
  • Smaller island territories dominated the rankings, showing how migration impacts are magnified in smaller populations.
  • The British Virgin Islands and Venezuela both attracted high net migration rates (12.9 and 13.2, respectively).
  • Monaco and Luxembourg continue to draw migrants, reflecting their strong economies and strategic locations.
Read more
Share of internet users aged 16+ who used an online gambling or betting website or app in the past month by country (Sept. 2024)
  • Five  European countries make the top 10 list in online gambling participation.
  • Norway tops the list with 30.2% of internet users aged 16+ involved in online gambling.
  • South Africa follows closely behind at 30.0%, making it the highest in Africa among the countries studied.
  • Nigeria's 19.0% participation rate exceeds that of the U.K., marking a significant shift in global online gambling behaviour.
  • Brazil slightly edges out Nigeria at 19.5%, showing the trend’s strong hold in Latin America.
  • New Zealand and Greece also post high figures at 26.2% and 22.5% respectively, reflecting strong uptake in smaller but digitally active nations.
  • Australia ranks surprisingly low at 17.2%, despite its known betting culture.
Read more
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