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South Africa remains MultiChoice Group’s biggest market
MultiChoice Group experienced a 31% decline in revenue from Nigeria in 2024 compared to 2023. Nigeria represented 35% of the group's Rest of Africa (RoA) subscription revenue in 2024, down from 44% in 2023. South Africa's contribution to subscription revenue grew from 56.2% in 2023 to 58.4% in 2024. Meanwhile, Nigeria's share of the total revenue dropped from 18.7% in 2023 to 13.9%.

As of March 2022, 4 in every 10 MultiChoice subscribers were from South Africa
As of March 2022, South Africa was still MultiChoice Group's biggest market, with 41.28% of its customer base, while its other African markets accounted for 58.72%. Here’s the share of MultiChoice’s subscriber base.

DStv: Highest subscription costs in Africa
Nigeria’s House of Representatives recently approved pay-as-you-go pricing for DStv and other Cable TV operators. On average, Congolese subscribers pay the most for DStv as of 2021.


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