Trade - Intelpoint

Asia leads global copper exports with 31.6% of total export value.
Europe follows closely at 31.4%, making the two regions nearly equal in contribution.
Combined, Asia and Europe control 63% of the global copper export market.
Africa ranks third globally, contributing 15.3% to copper exports.
Oceania plays the smallest role, with just 2% of the total export value.

The DR Congo is Africa’s copper giant, exporting $19.8 billion in 2024 (56.7% of the total).
Zambia follows with $7.6 billion, representing 21.7% of exports.
Together, the DR Congo and Zambia control almost 80% of Africa’s copper trade.
Tanzania is the third-largest exporter with $2.2 billion (6.3%).
Despite 52 African countries exporting copper, 42 of them collectively make up only 2% of the total value.

South Africa’s digital service imports consistently overshadowed export earnings, despite exports growing by over 300% since 2005.
South Africa exported $76.418 billion in digital services between 2005 and 2024.
Imports during the same period reached $113.67 billion.
The result was a trade deficit of $37.252 billion in over 20 years.
Exports rose from just $1.71 billion in 2005 to $7.05 billion in 2024.

Egypt spends twice as much on digital services imports than it earns from exports, with $8.31b on imports and $4.03b from exports recorded in 2024.
Egypt exported $46.007 billion in digital services between 2005 and 2024.
Imports during the same period reached $101.98 billion.
The result was a trade deficit of $55.973 billion in over 20 years.
Export earnings rose from just $1.91 billion in 2005 to $4.03 billion in 2024.

Morocco recorded a total of $61.75 billion digital services trade exports and $35.31 billion imports, revealing a staggering $26.44 billion trade profit in 20 years.
Morocco has always been the leading country in Africa as far as digital services trade is concerned.
From 2005-2024, Morocco digital services exports have always outpaced imports.
Morocco digital export earnings have grown from $1.11b in 2005 to $6.74b in 2024, revealing over 500% growth in 20 years.
Imports during the same time-frame reached 3.17b from $780m in 2025.

Jumia's highest sales are typically recorded in the fourth quarter of the year due to Jumia Black Friday, except in 2022.
Black Friday sales generally run through November.
GMV represents the total value of orders for products and services, including shipping fees and VAT, before discounts and irrespective of cancellations or returns.
GMV tracks platform usage and is not influenced by whether sales are first-party or third-party, or by the payment method used.
The lowest GMV in six years was recorded in 2024 at $720 million.
A major factor behind the GMV decline is foreign exchange depreciation, as 8 out of 10 local currencies in Jumia’s markets lost value against the US dollar, especially in Nigeria.

Jumia launched JumiaPay in 2016 as a third-party payment solution.
Jumia partnered with Mastercard in 2016, and in 2019, Mastercard invested €50 million.
In June 2024, Jumia ended its commercial deal with Mastercard Asia/Pacific but still accepts Mastercard as payment method.
JumiaPay is available in nine countries, including Nigeria, Ghana, Kenya, and Egypt.
The JumiaPay app offers bill payments, airtime recharge, transport ticketing, and financial services.
JumiaPay’s digital and financial services category is its fastest-growing by GMV.
JumiaPay’s highest transaction share was 44.4% in 2024.

Jumia's highest active customers was recorded in the year 2022 with a total of 8.4 million users.
Jumia's highest number of orders was recorded in 2021 with a total of 39.4 million orders.
Jumia's lowest order record was in 2023, with numbers as low as 23.2 million, its lowest in seven years.
Jumia's fastest growing categories in terms of items sold are the food delivery and the FMCG, supported by the momentum of the grocery sub-category.
Fashion is the largest category of which orders are made in terms of items sold.
Jumia's largest markets are in Nigeria and Egypt.

Africa exported $41.3 billion in digital services in 2024, less than 1 percent of the world total.
South Africa was the continent’s top exporter with $7.05 billion.
Morocco ($6.74 billion) and Ghana ($5.18 billion) followed closely.
Egypt ($4.03 billion) and Mauritius ($3.53 billion) also ranked among the top five.
The top five countries together made up about two-thirds of Africa’s exports.

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