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Eastern Africa has the least internet adoption worldwide with just 29% adoption rate
  • With a 98% adoption rate, Northern Europe leads the world in digital inclusion.
  • Eastern Africa (29%), Middle Africa (34%), and Western Africa (43%) have the lowest adoption rates.
  • Southern and Eastern Europe boast over 90% adoption, proving that even outside the wealthiest nations, high connectivity is achievable.
  • While Eastern Asia (79%) and South-Eastern Asia (78%) show strong progress, Southern Asia lags behind at 54%.
  • Oceania maintains a solid 78% adoption rate, quietly outperforming many regions.
  • With 70% adoption, the Caribbean outperforms parts of Asia and Africa.

From 4.3M to 5.6B, the number of individuals using the internet globally since the creation of the first website has risen by over 130,000%
  • Between 1995 and 2000, internet users jumped from 39.4 million to 394 million, a 900% leap that marked the beginning of the digital era.
  • Just 14 years after the first website, over 1 billion people were online, showing how quickly the internet became essential.
  • Between 2010 and 2015, internet usage grew by 54.5%, slower than before but still powerful, especially in developing regions coming online.
  • With 5.6 billion users in January 2025, most of the world is now online, and future growth will be more about improving access, speed, and quality than just connecting new people.
  • Each phase had its catalyst. In the 1990s, it was websites and email. The 2000s brought broadband and Google. In the 2010s, it was smartphones. Now, it's AI, 5G, and IoT that are quietly shaping the future of internet use.

An impressive 93% of internet users worldwide engage with social media
  • Social media is not optional; it’s universal, with 93% usage globally.
  • Traditional broadcast TV still sees 89.7% usage, and streaming TV (77.1%) isn’t far behind.
  • Individuals consume online news more than physical newspapers.
  • 66.4% still tune in to radio, showing that audio content still has a loyal base.
  • At 65.3% usage, platforms like Spotify and Apple Music are not just for entertainment; they’re part of people’s routines.
  • With 63.7% global engagement, podcasts are now a core part of modern media usage.

Instant messaging is the most pervasive activity among mobile internet users
  • Instant messaging leads with 94% usage, reflecting its role as the primary communication tool for Nigerians.
  • Social media is used by 91% of mobile internet users, but only 65% engage with it for business purposes, showing its dominance in personal interactions.
  • Online voice and video calls are highly popular, emphasising a shift toward real-time digital communication.
  • Only 45% access government services, while 41% use online health platforms, indicating gaps in essential digital services.
  • Agriculture-related internet use is the lowest at 25%, highlighting the rural digital divide and limited online resources for the sector.

86% of Nigerians aged 10+ in Nigeria’s North West lack Internet access
Nigerians aged 10 years and above in the South-South region have three times more access to the internet (42%) compared to those in the North-West (14%).

1GB of data in the US costs 15 times more than in Nigeria.
The cost of accessing the Internet isn't the same everywhere. In Switzerland, 1GB of mobile data costs $7.29, the most expensive globally, while Nigeria stands at just $0.38, which is 15 times less than the cost in the United States ($6.00). Meanwhile, Israel offers the cheapest deal at only $0.02 per GB. There is a more moderate global average at $2.59.

Burundi's broadband subscriptions increased the most in 2015
In 2022, only 11.3% of Burundi's population was using the Internet. As of 2023, the East African nation had an adult population of over 7 million and less than 3,000 fixed broadband subscriptions and 8.65 million mobile lines. Burundi's fixed broadband subscriptions grew from only 160 in 2009 to 2,790 in 2023, peaking at 4,230 in 2020 before a decline.

Nigeria: Northern states led internet subscriber growth from Q1 2023 to Q1 2024
Internet subscribers in Nigeria increased by 4.3% from 157.6m in March 2023 to 164.4m as of March 2024, an addition of 6.817m new subscribers. Lagos State has the largest share of active internet subscribers in Nigeria, but Nasarawa gained the most new subscribers in one year. assarawa (604k) got the most new subscribers between Q1 2023 and Q1 2024, followed by Niger (456k) and Kano (387k). Benue (368k) and Kwara (315k) also saw impressive subscriber growth. Bauchi, Taraba, Katsina, Adamawa, and Kogi completed the top ten.

Mobile Connectivity Index; Only four African countries exceeded the global average in 2023
A country with strong infrastructure, affordable services, and high digital literacy, enabling everyone to use fast and reliable mobile internet will have a perfect score (100) on the GSMA's Mobile Connectivity Index 2023. South Africa leads in Africa with 69.53. Globally, Singapore is first, with a score of 93.7, setting the benchmark for mobile internet adoption. Only four African countries — South Africa, Mauritius, Seychelles, and Egypt — surpassed the global average score.
Tunisia, Ghana, and Nigeria scored below the global average. The Mobile Connectivity Index analysed measured 173 countries' mobile internet adoption from 2014-2023, normalising indicators to a 0-100 scale for consistency. The factors assessed include infrastructure, affordability, digital literacy, and policy frameworks.
 

South Sudan tops the list of African countries with the most breached online accounts since 2004
Surfshark's data reveals that 17.2b online accounts have been compromised globally since 2004, with African countries accounting for 250.7m (1.45%). South Sudan has the highest number of breached online accounts in Africa, with over 89 million compromised accounts. South Africa and Egypt follow with 0.2% and 0.13% of the global figure, respectively. Nigeria ranks fourth with 19.3 million breaches. Although Africa's share of global breaches is relatively low, the potential harm is significant. Recently, unauthorised websites reportedly sold Nigerians' data, including NIN, BVN, and driver's licenses, for as little as ₦100. These breaches pose serious privacy, financial security, and national safety risks, calling our attention to the urgent need for robust data protection measures.

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