9mobile's subscriber base declined from a peak of 23.5 million in September 2015 to less than 3 million by April 2025, representing an 87.4% loss

Key takeaways:

  • In September 2015, 9mobile had a peak subscriber base of 23.49 million.
  • After reaching that peak, its subscriber base fell steadily in late 2015.
  • The most drastic reduction happened between February and April 2024, with nearly 5 million customers lost in just three months.
  • 9mobile has lost more than 20 million customers since its peak in September 2015.
  • More than 10 million subscribers were lost between January and April 2025 (>78%).
  • 9mobile customers increased significantly until 2015, then steadily declined, with a steep reduction after 2023.
  • The subscriber base was mostly steady from January 2020 to February 2024.

Between 2014 and 2015, 9mobile saw strong subscriber growth, reaching approximately 23.5 million in September 2015. However, its customer base has been on a decreasing trend since late 2015, with a brief and temporary recovery in late 2018 before continuing its downward trend in mid-2019.

From late 2019, the company's customer base stabilised until January 2024, when it began declining drastically from 13.8 million to less than 3 million by April 2025, representing an 87% loss in just over a year.

This massive loss could be attributed to ongoing service issues, poor customer experience, or competitive pressure from its competitors.

Source:

Nigerian Communications Commission

Period:

May 2014 - April 2025
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