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Popular Insights
    • Wizkid's Morayo leads the pack with 12.12 million first-day streams—30% more than the runner-up, 5ive (9.29M).
    • The top three singles (Morayo, 5ive, Lungu Boy) together account for 27.29M streams, or 45% of the combined 46.75M total.
    • Streams fall nearly 50% between 3rd (5.88M) and 4th place (Timeless, 4.91M), highlighting a sharp mid-chart taper.
    • Even #10 (S2) amassed over 2M first-day spins, showing strong baseline engagement across diverse artists.
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    Jumia's highest increase in its total sales value in five quarters between Q3 2020 and Q3 2021 occurred in Q4 2020 with a 23.4% increase. The online marketplace company saw a steady increase in its Gross Merchandise Value (GMV) from Q1 2021 to Q3 2021.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

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    Africa's sanitation crisis is alarming, with 17 of the top 20 countries having the highest open defecation rates.

    Eritrea (67%), Niger (65%), and Chad (63%) lead, putting millions at risk of disease.

    Even Nigeria, the most populous African country, has 18% of its population practising it.

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  • Nigeria was the seventh most populous nation in the world in 2020, with 206.1 million people. Projected to reach a population of 401.3 million by 2050, Nigeria will rank third after India (1st) and China (2nd). According to Institut national d'études démographiques' projections, Nigeria, Ethiopia, DR Congo, Egypt, Tanzania, and Kenya will be among the world’s top 20 most populous countries by 2050.

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    The FAAC's revenue distribution from 2017 to August 2023 highlights the dominance of Delta, Akwa Ibom, Rivers, and Bayelsa states in allocations. Despite Lagos' economic prominence, it ranked fifth. Here is the distribution of revenue among states between 2017 and August 2023.

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  • Since 2017, 34% (₦5.8 trillion) of Nigeria's revenue allocation to states has gone to the South South states. This chart shows a snapshot of how allocations vary across regions.

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  • Only 10% of Nigerians earn above ₦100,000, according to the Nigerian Financial Services Market Report. This aligns with most reports about Nigeria, and it's in sharp contrast to the narratives online.
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  • A Trend of Adult literacy rates of African countries

    Between 2018 and 2021, adult literacy rates across African nations exhibited significant disparities. Seychelles and South Africa led with literacy rates of 96% and 95%, respectively, indicating a high proportion of literate adults. Conversely, Chad had the lowest literacy rate during this period.

    These statistics underscore the uneven progress in educational attainment across Africa, highlighting the need for targeted interventions to improve literacy in lower-performing nations.

    See more

Other Insights
  • DR Congo holds the largest forest area in Africa, but it declined by nearly 33,000 km² from 2019 to 2022.
  • Angola lost over 16,000 km² of forest, decreasing from 671,624 km² to 654,972 km².
  • Tanzania, Zambia, and Mozambique forests recorded declines, though at different rates.
  • Mozambique has the smallest forest area among the top countries, standing at 362,673 km² in 2022.
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  • The majority of Nigerian crypto holders (70.6%) have balances below $100
  • Only 4.4% of Nigerians hold over $1,000 in their crypto wallets, indicating low high-value ownership
  • Wallets with balances between $100 and $500 account for 19.4%, showing moderate adoption
  • The data highlights that most Nigerians engage with crypto at a low-value level, possibly due to financial limitations or speculative testing
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- YouTube generated $7B in ad revenue in 2017, which jumped to $11B in 2018, an approximate 57% increase in just one year.
- By 2019, revenue reached $15B, reflecting steady growth as digital ad spending increased.
- Between 2020 and 2021, revenues leaped from $20B to $29B, marking a remarkable 45% year-over-year increase.
- Despite a plateau at $29B in 2022, revenue rebounded to $32B in 2023 and climbed to $36B by 2024.
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- LinkedIn's revenue doubled from $2.3 billion in 2017 to $5.3 billion in 2018, marking a powerful initial surge.
- By 2019, the revenue reached $6.8 billion, indicating a consistent and reliable growth pattern.
- Between 2020 and 2022, the revenue climbed from $8.1 billion to $13.6 billion, showcasing a period of rapid expansion.
- By 2024, revenue soared to $16.4 billion, nearly seven times the 2017 figure, reflecting a highly effective monetisation strategy.
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- Monthly active users tripled: The user base grew from 38 million to 117 million, reflecting a significant expansion in overall reach.
- Daily engagement quadrupled, increasing from 8.5 million users to 40.5 million users, indicating a deeper and more consistent user engagement.
- Paid subscribers skyrocketed: A dramatic rise from 900,000 paid subscribers to 9.5 million paid subscribers highlights an exceptional monetisation success.
- The most pronounced growth occurred from Q1 2023 onward, emphasizing a period of rapid adoption and conversion.
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  • Egypt and Algeria dominate the top spots, reflecting their significant military investments and strategic importance in North Africa.
  • Nigeria and South Africa follow, representing West and Southern Africa, respectively.
  • Countries like Ethiopia, Angola, and the DRC have notable military capabilities but face internal challenges that may impact their effectiveness.
  • Kenya and Chad have relatively weaker militaries, though they still play important roles in their respective regions.
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