Bokku! Mart and Addide dominate in store count despite smaller store sizes

Key takeaways

  • Bokku! Mart dominates the retail landscape with 123 locations, nearly three times the count of the second-largest chain, Addide, which has 44 stores
  • Marketsquare, Justrite, and Shoprite round out the top five with 36, 31, and 23 stores, respectively, indicating a competitive yet fragmented retail sector
  • Most retail chains have fewer than 25 stores, with 13 out of the 18 listed having fewer than 15 stores
  • Traditional supermarket names like Shoprite and Game face competition from local brands

Nigeria’s retail sector is highly fragmented, with some players having extensive footprints. Bokku! Mart leads with 123 stores, far ahead of the second-largest chain, Addide, which has 44 stores. Other notable brands like Marketsquare, Justrite, and Shoprite have between 23 and 36 stores.
Despite Shoprite’s international reputation, it lags behind indigenous brands in terms of store count. The majority of retail chains have fewer than 15 outlets, reflecting the sector's challenges in achieving large-scale expansion. While some brands focus on widespread presence, others prioritise fewer but larger stores.

Source:

Individual companies

Period:

2025
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