Tanzania's Internet subscriptions surged from 9.31 million in 2013 to 39.3 million as of June 2024, reflecting an average annual growth of 2.72 million. Apart from slower growth in 2018 and 2020, with 148,000 and 284,000 new subscriptions, respectively, the East African nation has consistently expanded its digital reach.
Notably, mobile wireless subscriptions accounted for a staggering 99.75% of all Internet subscriptions in Tanzania.
MTN Nigeria has dominated the country's telecommunications market over the years, accounting for the largest market share. All four operators, apart from 9mobile, recorded a significant increase in their subscriber base between May 2014 and March 2024.
MTN Group's share of voice revenue has steadily declined since 2014, falling from 71% to 36.6% in 2023. On the other hand, data services' share went from 18.6% to 37% in the same period.