Tanzania's Internet subscriptions surged from 9.31 million in 2013 to 39.3 million as of June 2024, reflecting an average annual growth of 2.72 million. Apart from slower growth in 2018 and 2020, with 148,000 and 284,000 new subscriptions, respectively, the East African nation has consistently expanded its digital reach.
Notably, mobile wireless subscriptions accounted for a staggering 99.75% of all Internet subscriptions in Tanzania.
Revenue from voice is still the largest contributor to Airtel Africa's revenue between 2019 and 2023 however its share of the revenue has been on a steady decline. Voice went from accounting for 60.97% of the total revenue in 2018, to 46.16% in 2023. The share of revenue from data and Airtel Mobile have been on a steady rise since 2020.
In the past seven years, 9mobile has experienced a consistent decline in its Internet subscriber base, with an average loss of 134k subscribers monthly since June 2016. This decline began after it reached 17.2 million subscribers — its highest ever — in April 2016. As of July 2023, 9mobile's Internet subscriber count was 3.9m. MTN had the largest share (68.1m) of Nigeria's 159m Internet subscribers as of July 2023. Glo and Airtel had almost equal shares, with 43.9m and 42.9m subscribers, respectively.
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