Safaricom has maintained the largest share of telecom subscribers in the Kenya over the years. From 2008 to 2024, it has expanded its subscriber base from 10.2 million to 44.7 million, reflecting an average annual growth of 2.2 million subscribers. This consistent growth underscores Safaricom's strong market position and effective business strategy in Kenya's telecom sector.
MTN Nigeria has dominated the country's telecommunications market over the years, accounting for the largest market share. All four operators, apart from 9mobile, recorded a significant increase in their subscriber base between May 2014 and March 2024.
MTN Group's share of voice revenue has steadily declined since 2014, falling from 71% to 36.6% in 2023. On the other hand, data services' share went from 18.6% to 37% in the same period.