In Q3 2024, Eswatini recorded the highest average revenue per user among MTN Group's markets. Interestingly, Eswatini is also the market with the smallest subscriber base as of Q3 2024. The top three markets by ARPU each have less than four million subscribers. Despite having the highest subscriber base, Nigeria recorded $2.09 in ARPU, down from $5.03 in Q1 2023.