Cinemas provide consumers with entertainment outside their homes, allowing them to watch the latest blockbusters with friends on a large screen. They also help movie producers get their films in front of thousands of people.
In Nigeria, independent cinemas form the largest group, with names recognisable mostly within the towns where they exist. However, cinema chains are growing. Filmhouse Cinemas has 12 locations in five states, while Genesis Cinemas operates in six states, albeit with fewer locations than Filmhouse Cinemas. Unlike the other top five, Kada Cinemas has no cinemas in Lagos.