Airtel - Intelpoint

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As of 2025, MTN and Airtel jointly control over 85% of the market share, whereas Globacom controls 12%, and 9mobile has control over less than 2% of the market

Key takeaways:

MTN maintained the highest market share, growing from 41% in December 2015 to 52% by April 2025.
Airtel grew significantly, expanding from 22% in December 2015 to 34% by Apr 2025.
9mobile experienced a steep decline, falling from 15% to 2% over the same period.
Globacom maintained stability until 2023, then saw a dramatic fall from 27% to 12% by December 2024.
The total market grew from 148.7 million in 2015 to 172.7 million subscribers in 2025 (16% growth).
9mobile's market share declined from 22.2 million subscribers (15%) to just 3.0 million (2%) in 2025.
Globacom lost 41.5 million subscribers between 2023 and 2024.
Airtel's market share expanded from 22% to 34%.

On average, over 75% of subscribers that switched networks ported from 9mobile, peaking at over 90% in September 2024

Key Takeaways:

9mobile consistently tops the port-out chart, averaging over 75% of all outgoing ports over 24 months.
The highest subscriber loss from 9mobile occurred in September 2024, with 90.38% of all ports.
Airtel and Globacom show relatively stable port-out shares, rarely crossing 15%, with occasional surges. MTN has the lowest overall port-out rates, peaking at 13.64% in January 2025.
Total port-outs to other service providers surged by 127%, from 2,992 in May 2023 to 6,789 in April 2025.
The highest port transfer to another provider occurred in September 2024, with 7,886 total departures, and 9mobile recording 7,127 losses (90.38%).
Globacom’s outflow increased sharply from the July 2023 low, reaching 18.16% in April 2025.
Airtel maintained relatively low but fluctuating port-out rates, hitting its highest at 14.61% in October 2023.

MTN Nigeria leads the number of subscribers porting in with an average of 62% annually, peaking at 5,551 in January 2025

Key takeaways:

MTN continuously received the most ported-in subscribers, particularly from 2023 to 2025.
MTN ported-in subscribers increased from 616 in June 2021 to 5,551 in January 2025.
Airtel subscribers from other networks expanded from 360 to 2,414 port-ins (567%) throughout the same period.
Airtel experienced significant growth in August-September 2024 and January 2025, with over 2,000 port-ins monthly.
Globacom's performance remained low, with fewer than 1,000 port-ins throughout the period.
The high number of subscribers switching to MTN indicates a stronger customer preference for MTN, most likely owing to perceived quality or promotional incentives.

9mobile has lost 13.2 million Internet subscribers in seven years after its peaking in April 2016

In the past seven years, 9mobile has experienced a consistent decline in its Internet subscriber base, with an average loss of 134k subscribers monthly since June 2016. This decline began after it reached 17.2 million subscribers — its highest ever — in April 2016. As of July 2023, 9mobile's Internet subscriber count was 3.9m. MTN had the largest share (68.1m) of Nigeria's 159m Internet subscribers as of July 2023. Glo and Airtel had almost equal shares, with 43.9m and 42.9m subscribers, respectively.