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2023 marked a new record high for the number of active mobile lines in Nigeria
  • Nigeria’s active mobile GSM lines reached an all-time high of 224 million in 2023, up from 222 million in 2022.
  • The number of active lines has grown steadily from 40 million in 2007, with notable surges in 2012 (110 million), 2018 (172 million), and 2020 (204 million).
  • Growth slowed between 2016 and 2017, where active lines dipped slightly from 154 million to 145 million, before resuming an upward trajectory.
  • With over 220 million active lines, Nigeria remains one of Africa’s largest telecom markets, driven by increasing mobile adoption.

Tecno has the highest share among phone brands in Nigeria at 23.55% as of February 2025
Key takeaways:
  • Tecno (23.55%) and Infinix (21.73%) lead the Nigerian mobile market, making up a combined 45.28% of the market share.
  • Samsung (12.36%) is the leading non-Chinese brand, with Apple (9.43%) following closely behind.
  • Xiaomi (7.15%) and Huawei (4.34%) are emerging as significant players in Nigeria's mobile sector.
  • Premium brands such as Samsung (12.36%) and Apple (9.43%) have considerable but smaller market shares compared to their Chinese counterparts.
  • Chinese manufacturers collectively dominate over 60% of the mobile market in Nigeria.

In February 2025, Samsung (29.80%) achieved the largest mobile market share to usage across Africa
Key takeaways:
  • In February 2025, Samsung and Apple dominate the mobile market in Africa.
  • Samsung leads with a 29.80% share of the continent's mobile market based on usage.
  • Apple ranks second with a 13.27% share, demonstrating resilience in markets sensitive to pricing.
  • Collectively, Chinese manufacturers hold more than 45% of the mobile market in Africa.
  • Brands under Transsion Holdings (Tecno, Infinix, Itel) together represent nearly 25% of the total market share based on usage.

Monthly internet data consumption in Nigeria (2024)
Key takeaways:  
  • Nigeria’s internet data usage increased from 721,522 TB in January to 973,455.35 TB in December, reflecting a 35% growth over the year.
  • The peak in consumption occurred in December 2024, while January 2024 recorded the lowest usage.
  • Despite a consistent upward trend during the year, a decline in internet usage was observed in February (694,804.54 TB) and September (850,249.09 TB).
  • The most significant jump in Nigeria's internet consumption was observed between November and December, with an increase of approximately 95,000 TB.
  • Throughout 2024, Nigeria experienced an average monthly increase of about 23,000 TB.
  • Nigeria's total internet data consumption reached 9.76 million terabytes (TB) in 2024, representing a 34% increase compared to 2023.

Despite a Steady Decline, Over 40% of Nigeria’s Mobile Users Still Rely on 2G
  • 2G is still widely used but has dropped significantly from 57.78% in January to 41.59% in December.
  • 4G has become the dominant mobile network in Nigeria, surpassing 2G by mid-2024 and maintaining a steady increase in market share.
  • 3G remains stable, averaging around 9% market share,
  • 5G adoption is slow but rising, increasing from 1.11% in January to 2.46% in December.

Instant messaging is the most pervasive activity among mobile internet users
  • Instant messaging leads with 94% usage, reflecting its role as the primary communication tool for Nigerians.
  • Social media is used by 91% of mobile internet users, but only 65% engage with it for business purposes, showing its dominance in personal interactions.
  • Online voice and video calls are highly popular, emphasising a shift toward real-time digital communication.
  • Only 45% access government services, while 41% use online health platforms, indicating gaps in essential digital services.
  • Agriculture-related internet use is the lowest at 25%, highlighting the rural digital divide and limited online resources for the sector.

9mobile has lost its appeal as the porting destination for Nigerian customers
  • Number porting in Nigeria has dropped significantly, with only 55k customers switching networks in 2024, continuing a multi-year decline.
  • MTN gained the most new customers in 2024, outperforming other networks in porting gains.
  • 9mobile, once the dominant choice for ported customers, has lost its appeal, with far fewer subscribers switching to the network in recent years.
  • Overall porting activity has slowed, suggesting improved customer retention or fewer incentives to switch providers.

80% of smartphones across the world are 4G enabled
  • 4G smartphones are the most popular globally.
  • Sub-Saharan Africa has the smallest 4G smartphone adoption, with a 33% market share in the region.
  • Sub-Saharan Africa has the lowest 5G market share of any region.
  • 5G smartphones are dominant in North America, the highest of any region.
  • Smartphone market share is reflective of income levels across regions.

MTN has moved from the most impacted by porting to being the least affected
  • 9mobile lost the most customers to porting in 2024, with 44.7k subscribers switching to other networks.
  • MTN, once the most affected by porting, now has the lowest losses at just 2.7k customers in 2024.
  • Airtel and Globacom had minimal losses in 2024, with 4.2k and 3.8k customers leaving respectively.
  • MTN previously saw massive porting losses, peaking at 125.5k in 2015, but has since improved drastically.
  • Porting losses have declined across all networks over time, except for 9mobile, which has seen a recent spike.

4G grows by 15% to overtake 2G as Nigeria’s leading mobile generation
  • The share of 2G has fallen from 60% to 42% in one year.
  • 4G has seen the largest increase among all mobile generations, making it the market leader.
  • 3G has shrunk by 0.5% points while 5G grew by 1.4% over the same period.

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