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JumiaPay adoption rose from 13.8% in 2018 to 44.4% in 2024, but remains under 50%
  • Jumia launched JumiaPay in 2016 as a third-party payment solution.
  • Jumia partnered with Mastercard in 2016, and in 2019, Mastercard invested €50 million.
  • In June 2024, Jumia ended its commercial deal with Mastercard Asia/Pacific but still accepts Mastercard as payment method.
  • JumiaPay is available in nine countries, including Nigeria, Ghana, Kenya, and Egypt.
  • The JumiaPay app offers bill payments, airtime recharge, transport ticketing, and financial services.
  • JumiaPay’s digital and financial services category is its fastest-growing by GMV.
  • JumiaPay’s highest transaction share was 44.4% in 2024.
 

Jumia’s customers fell 35.7% from its 2022 peak to 5.4M in 2024, while orders dropped 33.2% from their 2021 high
  • Jumia's highest active customers was recorded in the year 2022 with a total of 8.4 million users.
  • Jumia's highest number of orders was recorded in 2021 with a total of 39.4 million orders.
  • Jumia's lowest order record was in 2023, with numbers as low as 23.2 million, its lowest in seven years.
  • Jumia's fastest growing categories in terms of items sold are the food delivery and the FMCG, supported by the momentum of the grocery sub-category.
  • Fashion is the largest category of which orders are made in terms of items sold.
  • Jumia's largest markets are in Nigeria and Egypt.

South Africa leads as Africa’s digitally delivered services exports hit $41.3 billion in 2024, less than 1 percent of the world total
  • Africa exported $41.3 billion in digital services in 2024, less than 1 percent of the world total.
  • South Africa was the continent’s top exporter with $7.05 billion.
  • Morocco ($6.74 billion) and Ghana ($5.18 billion) followed closely.
  • Egypt ($4.03 billion) and Mauritius ($3.53 billion) also ranked among the top five.
  • The top five countries together made up about two-thirds of Africa’s exports.

For every $1 Nigeria earned from exporting digital services between 2005 and 2024, it spent almost $10 on imports
  • Nigeria exported $10.81 billion in digital services between 2005 and 2024.
  • Imports during the same period reached $105.34 billion.
  • The result was a trade deficit of $94.53 billion over 20 years.
  • Exports rose from just $40 million in 2005 to $1.55 billion in 2024.
  • Imports were almost ten times larger than exports, showing a persistent imbalance.

Nigeria’s trade balance from 2008 to 2023 showed exports outpacing imports with a 57.7% share
  • Nigeria maintained a positive trade balance, with exports accounting for 57.7% against imports at 42.3%.
  • Oil and gas remain the backbone of Nigeria’s export dominance, shaping the overall surplus.
  • The import share reflects the country’s reliance on foreign goods, particularly refined petroleum, machinery, and food products.
  • Sustaining export strength while reducing import dependency remains key to Nigeria’s long-term economic resilience.

Financial services dominated Nigeria’s $1.5bn digital services exports in 2024
  • Financial services dominate Nigeria’s digitally delivered exports, contributing $1.15bn (over 74%).
  • Telecommunications ($184m) and insurance & pension services ($147m) follow, though far smaller.
  • Computer, information, and IP services registered almost no exports, highlighting untapped digital potential.
  • Nigeria’s digital exports remain highly concentrated in finance, leaving other sub-sectors underdeveloped.

Despite Trump tariffs, US imports from Africa surged 24% to $23.4B in H1 2025
  • US imports from Africa grew 23.9% year-on-year to $23.4 billion in H1 2025.
  • South Africa drove much of the growth, with exports surging 52.2% to $9.5 billion.
  • Nigeria recorded a 12.1% decline in exports to the US, falling to $2.8 billion.
  • Algeria also posted a contraction, with exports dropping 13.5% to $1.1 billion.
  • Egypt’s exports increased 14.8%.
  • Other African countries collectively expanded exports by 23.5% to $8.6 billion.
  • Africa’s trade growth with the US continues despite tariff barriers, showing resilience.

US trade deficit with South Africa nearly doubled to $6.3 billion in H1 2025
  • US imports from Africa jumped 24% to $23.4 billion in H1 2025 despite tariffs.
  • Egypt led gains, doubling its surplus with the US to $2.73 billion.
  • Nigeria swung into a $576 million surplus, reversing last year’s deficit.
  • South Africa’s deficit with the US nearly doubled to $6.32 billion, dragging the overall balance.

US trade deficit with South Africa nearly doubled to $6.3 billion in H1 2025
  • US imports from Africa jumped 24% to $23.4 billion in H1 2025 despite tariffs.
  • Egypt led gains, doubling its surplus with the US to $2.73 billion.
  • Nigeria swung into a $576 million surplus, reversing last year’s deficit.
  • South Africa’s deficit with the US nearly doubled to $6.32 billion, dragging the overall balance.

46 African countries get more than 60% of their export earnings from raw goods, with South Sudan leading with 99.5%
  • More than 60% of the countries in Africa are commodity-dependent.
  • South Sudan leads the list with 99.5%.
  • Nigeria’s commodity export dependence is 96.3%, dominated by energy (89.7%), followed by agriculture (4.0%) and mining (2.6%).
  • Africa alone accounts for nearly 47% of all commodity dependent countries globally.

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