Wizkid’s Morayo leads Spotify Nigeria’s first‑day album streams, with a record 12.12M streams

Key Takeaways

Wizkid's Morayo leads the pack with 12.12 million first-day streams—30% more than the runner-up, 5ive (9.29M).
The top three singles (Morayo, 5ive, Lungu Boy) together account for 27.29M streams, or 45% of the combined 46.75M total.
Streams fall nearly 50% between 3rd (5.88M) and 4th place (Timeless, 4.91M), highlighting a sharp mid-chart taper.
Even #10 (S2) amassed over 2M first-day spins, showing strong baseline engagement across diverse artists.

First-day streams have become the ultimate litmus test in Nigeria’s streaming era. Morayo’s record debut at 12.12M plays showed the power of viral marketing and playlist placement. Hot on its heels, Davido's newest release, 5ive, logged 9.29M first-day streams—surpassing many previous big names and proving that even established stars can still ignite massive day-one interest.

Behind the top two, Lungu Boy’s 5.88M and Timeless’ 4.91M demonstrate how quickly first-day momentum tapers after the top two, while mid-chart entries like I Told Them (2.93M) and HEIS (2.71M) underscore a healthy long tail of listener engagement. Together, these figures paint a clear picture: in Nigeria’s fiercely competitive streaming landscape, an album’s first 24 hours can make it legendary or leave it scrambling to catch up.

Source:

The debut hub

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April 2025

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