South Africa leads Africa in travel and tourism competitiveness, ranking 55th worldwide

Key Takeaways

  • South Africa leads Africa on the 2024 Global Travel & Tourism Index, ranking 55th worldwide with a TTI score of 3.99.
  • Mauritius and Egypt follow closely, placing 57th and 61st globally, both scoring just below 4.0, showing strong competitiveness.
  • North Africa dominates the list, with Egypt, Morocco, and Tunisia all making the top 10, highlighting the region’s strategic tourism appeal.
  • Rwanda and Namibia stand out despite being ranked lower globally (93rd and 95th), reflecting progress in tourism development in smaller economies.

In 2024, South Africa emerged as the top-ranked African nation on the Global Travel & Tourism Index, placing 55th globally with a TTI score of 3.99. Close contenders, including Mauritius (57th) and Egypt (61st), underscore Africa’s growing competitiveness in tourism, particularly in markets with strong natural attractions and cultural heritage. North Africa demonstrates regional strength with Egypt, Morocco, and Tunisia all in the top 10, emphasising the continent’s reliance on its historical and cultural assets to attract international visitors.

Interestingly, Rwanda and Namibia, though ranked lower at 93rd and 95th, highlight the diversification of Africa’s tourism landscape, showcasing how smaller, less resource-intensive nations are leveraging eco-tourism, conservation, and niche experiences to gain global visibility.

Source:

World Economic Forum

Period:

2024
HTML code to embed chart
Want a bespoke report?
Reach out
Tags
Related Insights

Nearly 2.8 million African-born immigrants live in the US as of 2023, led by Nigeria, Ethiopia, and Egypt
  • In 2023, the total number of African-born immigrants in the US was about 2.79 million.
  • Western Africa is the largest source region, contributing 1.08 million immigrants (39%), led by Nigeria (476k).
  • Eastern Africa is the second-largest source (28%), dominated by Ethiopia (278.2k).
  • Northern Africa accounts for 17%, mainly from Egypt (225.7k).
  • Central Africa contributes 8%, with Cameroon (90.7k) as the top country.
  • Southern Africa is smaller at 5%, almost entirely from South Africa (133.4k).
  • Five countries—Nigeria, Ethiopia, Egypt, Cameroon, and South Africa—together make up nearly half of all African-born immigrants in the US.

H-1B visa programme shows rising demand with 427k petitions filed in 2024
  • Petitions peaked in 2022, with 474,301 filed, but only 442,043 approved, marking the widest gap in the five-year period.
  • 2021 was unique, as approvals (407,071) actually exceeded the number of petitions filed (398,269), reflecting carryovers or adjustments from prior years.
  • 2023 saw the lowest filings and approvals, at just under 387,000 each, signalling reduced demand or stricter caps.
  • By 2024, filings rebounded to over 427,000, but approvals lagged at 399,402, continuing the trend of more petitions being filed than granted.

Nigerian nationals received 880 H-1B visas in FY 2024, with the highest number of approvals recorded in December 2023
  • Nigeria received a total of 880 H-1B visas in FY 2024, averaging about 73 per month.
  • December 2023 was the peak month, with 118 issuances, while June 2024 recorded the lowest at just 46.
  • Issuances fluctuated throughout the year, reflecting no clear upward trend but significant month-to-month volatility.
  • Despite peaks and dips, overall activity remained steady, with most months ranging between 60–90 approvals.

Africa secured just 1.5% of the US Skilled Worker (H-1B) Visas in 2024 — Nigeria tops the list
  • Nigeria ranked first in Africa, with 880 H-1B visas issued in FY 2024, far ahead of Ghana (499) and Egypt (364).
  • East and Southern Africa featured prominently, with Kenya (320), South Africa (208), and Zimbabwe (132) among the top 10.
  • North African representation was modest, with Morocco (78) and Egypt (364) being the only countries in the region on the list.
  • Despite these numbers, Africa’s collective total is marginal globally, especially compared to India’s ~150,000 issuances and China’s large volumes.
  • President Donald Trump’s $100,000 fee for new U.S. H-1B skilled worker visas will have limited impact on Africa, which has historically received only a small fraction of these visas.

Ghanaian applicants secured 499 H-1B Visas in FY 2024, with April 2024 as the peak month
  • Ghana secured 499 H-1B visa approvals in FY 2024, averaging about 42 per month.
  • April 2024 was the highest month with 80 visas, while September 2024 dropped sharply to just 16.
  • Visa issuances were relatively steady until early 2024, before a mid-year surge and late-year decline.
  • Ghana ranks second in Africa for H-1B visas, behind Nigeria, reflecting its growing pool of skilled professionals abroad.

Nigeria’s H-1B visa approvals hit a record 880 in 2024 following the decline during the COVID-19 pandemic
  • 2024 recorded the highest number of H1-B issuances to Nigerians at 880, nearly double 2022’s level.
  • Issuances dropped sharply to 231 in 2020 and 197 in 2021, marking the lowest levels in nearly two decades.
  • Between 2006 (483) and 2017 (354), there was a gradual decline in approvals before a steeper fall in 2020.
  • From 2021 to 2024, issuances surged by more than 340%, suggesting strong demand for U.S. tech and professional opportunities among Nigerians.

POPULAR TOPICS
SIGN UP TO OUR NEWSLETTER
Get periodic updates about the African startup space, access to our reports, among others.
Subscribe Here
Subscription Form

A product of Techpoint Africa. All rights reserved