Key Takeaways:
Nigeria's data service industry has substantially evolved over the last decade. MTN maintained its dominance, growing from 26 million in 2013 to 75 million data subscribers in 2025 and claiming over half the market by 2025 (53.1%). Airtel is nearly quadrupling its subscriber base and market share, positioning itself as a strong second player in the telecom internet industry.
However, Globacom’s internet subscriber base dropped drastically from 43.7 million subscribers in 2023 to just 15.8 million by 2025, signalling major market or operational challenges, while 9mobile continues its downward trend, falling to less than 2 million users.