Bokku! Mart and Addide dominate in store count despite smaller store sizes

Key takeaways

  • Bokku! Mart dominates the retail landscape with 123 locations, nearly three times the count of the second-largest chain, Addide, which has 44 stores
  • Marketsquare, Justrite, and Shoprite round out the top five with 36, 31, and 23 stores, respectively, indicating a competitive yet fragmented retail sector
  • Most retail chains have fewer than 25 stores, with 13 out of the 18 listed having fewer than 15 stores
  • Traditional supermarket names like Shoprite and Game face competition from local brands

Nigeria’s retail sector is highly fragmented, with some players having extensive footprints. Bokku! Mart leads with 123 stores, far ahead of the second-largest chain, Addide, which has 44 stores. Other notable brands like Marketsquare, Justrite, and Shoprite have between 23 and 36 stores.
Despite Shoprite’s international reputation, it lags behind indigenous brands in terms of store count. The majority of retail chains have fewer than 15 outlets, reflecting the sector's challenges in achieving large-scale expansion. While some brands focus on widespread presence, others prioritise fewer but larger stores.

Source:

Individual companies

Period:

2025
HTML code to embed chart
Want a bespoke report?
Reach out
Tags
Related Insights

South Africa has 1 in every 3 millionaires in Africa
  • South Africa dominates with 41,100 millionaires, accounting for more than 1 in 3 African millionaires, far ahead of any other nation.
  • Egypt (14,800) and Morocco (7,500) round out the top three, highlighting North Africa’s wealth concentration.
  • Nigeria (7,200) and Kenya (6,800) confirm West and East Africa’s growing wealth hubs, though still far below South Africa.
  • Mauritius (4,800) and Seychelles (500) rank surprisingly high relative to population size, showing their role as finance and wealth management hubs.

Nearly one in six of Africa’s goats are in Nigeria, the continent’s leader since 1998
  • Africa’s goat population grew from 94 million in 1961 to 522 million in 2023 — more than a fivefold increase.
  • The continent’s share of the world’s goats rose from 27% in 1961 to 46% in 2023.
  • Nigeria leads with nearly 89 million goats in 2023, holding the top spot since 1998.
  • Ethiopia, Chad, Sudan, Niger, and Mali consistently rank among the largest goat producers.
  • Around 70% of Africa’s goats are concentrated in the top ten countries each year.

South Africa’s digital service imports still outweighed exports as of 2024, even after 300% growth since 2005
  • South Africa’s digital service imports consistently overshadowed export earnings, despite exports growing by over 300% since 2005.
  • South Africa exported $76.418 billion in digital services between 2005 and 2024.
  • Imports during the same period reached $113.67 billion.
  • The result was a trade deficit of $37.252 billion in over 20 years.
  • Exports rose from just $1.71 billion in 2005 to $7.05 billion in 2024.

Ghana recorded $53.00B in digital services imports against $49.1B in exports in 20 years
  • Ghana exported $49.11 billion in digital services between 2005 and 2024.
  • Digital services imports recorded during the same period was $53.00 billion.
  • Ghana recorded a $3.9 billion trade deficit across the two decades.
  • Exports grew from just $78 million in 2005 to $5.18 billion in 2024.

Since 2005, Egypt’s digital service imports have consistently exceeded exports, creating a $56b deficit
  • Egypt spends twice as much on digital services imports than it earns from exports, with $8.31b on imports and $4.03b from exports recorded in 2024.
  • Egypt exported $46.007 billion in digital services between 2005 and 2024.
  • Imports during the same period reached $101.98 billion.
  • The result was a trade deficit of $55.973 billion in over 20 years.
  • Export earnings rose from just $1.91 billion in 2005 to $4.03 billion in 2024.

Over the past 20 years, Morocco has maintained a consistent trade surplus in digital services, totaling $26.44 billion
  • Morocco recorded a total of $61.75 billion digital services trade exports and $35.31 billion imports, revealing a staggering $26.44 billion trade profit in 20 years.
  • Morocco has always been the leading country in Africa as far as digital services trade is concerned.
  • From 2005-2024, Morocco digital services exports have always outpaced imports.
  • Morocco digital export earnings have grown from $1.11b in 2005 to $6.74b in 2024, revealing over 500% growth in 20 years.
  • Imports during the same time-frame reached 3.17b from $780m in 2025.

POPULAR TOPICS
SIGN UP TO OUR NEWSLETTER
Get periodic updates about the African startup space, access to our reports, among others.
Subscribe Here
Subscription Form

A product of Techpoint Africa. All rights reserved